All writers

Brian Steinberg

variety.com
30
articles (90 days)

Recent articles

Stephen Colbert Shook Up Late-Night Twice, but His Push Into Politics Could Have Ultimately Hurt the Format
Stephen Colbert in 2016 tried to bring together a nation that was coming apart. On Election Night, Colbert and crew mounted a live special for the Showtime cable network, and as more electoral vote...
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Fox One’s Streaming Surprise: Sports Fans Appear to Stay for Fox News
Jesse Watters isn’t known for his athletic prowess, but he may be a hit with streaming sports fans all the same. When Fox Corp. initially launched its new Fox One streaming service in the fall of l...
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WME Signs Nicole Lapin, Money News Network
Nicole Lapin, a financial journalist, author and podcaster, has signed with WME, which will represent her and her Money News Network podcast operation. Lapin launched Money News Network in 2023. In...
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Jeff Foxworthy Readies Fox Nation Comedy Special
Jeff Foxworthy is taking up residence in Fox Nation. The popular comedian will launch a new special, “The Joke’s On Me,” that debuts on the Fox Corp.-based streaming service on Monday, June 1. The ...
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Julie Bowen, Ty Burrell Find Advertisers Crave a ‘Modern Family’ Approach to Commercials
Advertisers keep counting on Julie Bowen and Ty Burrell to reach out from “Modern Family” to yours. The duo, currently featured in a non-traditional marketing pitch from pharma giant GSK, have reun...
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Versant Q1 Sees Profit Slip On Revenue Dip, Corporate Costs; Non-TV Operations Show Strength
Versant Media said profit in its first fiscal quarter fell due to erosion at its TV operations and higher corporate costs tied to its recent spin-off from NBCUniversal, even as some of its direct-t...
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Super Bowl Soap Opera: Disney Sells Some Commercials for $9 Million, But Still Faces Resistance From Large Ad Buyers (EXCLUSIVE)
Mickey Mouse may have to execute some tricky plays in a quest for Super Bowl cheddar. After pressing advertisers to pony up $10 million for a 30-second spot as well as a $10 million “match” for oth...
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Netflix Will Stream Five NFL Games, Expanding Ties to Pro Football
Netflix takes a lot of pride in its scripted originals but is growing more focused on the ultimate reality program: NFL football. The streaming titan will show five NFL games next season, compared ...
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YouTube Sees Growing Share of Consumers Eager to Watch Its Videos
YouTube has long been known as a place popular among younger viewers, but what happens when those people get older? For Brian Albert, the executive who represents the Google video-sharing service i...
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Nine Major TV Companies in Partnership to Tie Commercials to Business Results
A+E Global Media, AMC Global Media, Fox, Hallmark Media, NBCUniversal, Paramount, Scripps Networks, TelevisaUnivision and Warner Bros. Discovery have struck a partnership with Open AP that aims to ...
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Super Bowl LXI Will Have Two Different Spanish Telecasts Across ESPN, Univision
The Super Bowl will be telecast across two different Spanish-language outlets, adding more dinero to Disney’s coffers as it seeks to monetize its rights to the 2027 game. Disney’s ESPN will broadca...
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Ainsley Rossitto Named Head of Podcasts at Beehiiv
Creator-media portal beehiiv said it hired Ainsely Rossitto as head of podcasts, a sign that the company, best known, perhaps, for backing newsletters, is eager to tackle other parts of a new wave ...
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NBC News Aims to Steer Business Coverage Beyond Stocks, Bonds
NBC News really means business this time. The NBCUniversal-backed journalism outlet is launching a new concept that will feature deep conversations with executives whose companies exert a strong in...
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Wall Street Journal Taps Bill Perkins’ Tortoises for Fast Boost to Video
A visit to a passel of slow-moving, decades-old tortoises shows The Wall Street Journal eager to accelerate its video ambitions. Gunjan Banerji, a reporter for the News Corp-backed outlet, recently...
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Fox Corp. Sees Q3 Profit Dip, Citing Absence of Super Bowl
Fox Corp. said the absence of a Super Bowl broadcast in its third fiscal quarter led to a downturn in profit and revenue, even as its cable operations showed increases in key areas. The owner of Fo...
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Advertisers’ Wish List for Upfront? Sports, Streaming, Spectacle (and Not Much Else)
TV advertisers expect to hear a lot of big asks this year, but not so many small requests. When NBCUniversal opens the media industry’s annual “Upfront Week” Monday, it is likely to do so with talk...
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TV Ratings Revolt: Big Media Hopes for Upfront Measures Like Car Showroom Visits, Movie Ticket Sales
TV has long been an industry based on eyeballs. Now media companies are winking more at feet. Fox Corp. is the backer of some of TV’s most-watched programs including Sunday-afternoon NFL games and ...
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Fox Puts New Spotlight on Measuring Audience Reaction to Commercials
In an industry long known for counting the number of people who watch TV shows and the commercials that accompany them, Fox is starting to place new emphasis on a different sort of tabulation. The ...
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Garrett Haake Named NBC News’ Chief White House Correspondent
  NBC News has promoted Garrett Haake to Chief White House Correspondent, filling a role that was vacant after Peter Alexander, who recently held the job, moved to a new role at MS NOW. “Garrett ha...
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Amazon Sees ‘Strong’ Upfront Market, Despite Signals of Caution
Many advertising executives say it’s too early to figure out whether the annual “upfront” sales season will be robust for video companies. Alan Moss thinks he’s already in the moment. “The upfront ...
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Warner Bros. Discovery Saw Q1 Streaming, Studios Boosts, But Paramount Item Spurs Large Loss
Warner Bros. Discovery’s deal to be acquired by Paramount Skydance is supposed to create a behemoth of a company that includes everything from the CBS television network to the “Lord of the Rings” ...
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Fox Sports, Indeed Team to Fill New Role: Chief World Cup Watcher
Attention, soccer fans: Fox Sports may have the summer job of your dreams. Executives at the Fox Corp.-backed sports-media outlet aren’t looking for the next Colin Cowherd or Tom Brady. Starting Tu...
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Versant Sells SportsEngine to Playmetrics
Versant, the media company recently spun off from NBCUniversal, has sold the assets of SportsEngine to Playmetrics, part of a strategy to refine its holdings and focus more closely on different typ...
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Sharyn Alfonsi Worries Openly About Her Future at CBS News’ ‘60 Minutes’
The Ridenhour Prize is given each year for displaying courage via journalism, but one of its new recipients on Thursday night showed a little concern about her future. After receiving one of the aw...
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Will Scott Jennings-Adam Mockler On-Air Fight Sidetrack CNN’s ‘NewsNight’?
This is the true story…of two strangers… picked to work together… and have their lives taped…to find out what happens… when people stop being polite…and start getting real. A version of those lines...
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Shareef O’Neal, Entrepreneur, Joins UTA Roster
Shareef O’Neal, an entrepreneur and former athlete, has joined the roster of UTA, which will work to secure opportunities for him across sports media, unscripted television, digital media and more....
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AMC Sees Second Chance to Win Ad Dollars for First Views of Long-Lasting Series
The media company behind such iconic TV characters as Don Draper, Rick Grimes and Walter White wants advertisers to give a stronger gaze at first looks. Recognizing that many fans don’t watch TV se...
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AMC Has No Big-League Deals, But Media Company Still Wants to Slide Into Sports
AMC Global Media is known for high-level dramas such as “Mad Men,” “Dark Winds” and “Better Call Saul.” Now the peak-TV purveyor thinks it can make a scene by playing sports. The company, which ope...
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Some of AMC’s Biggest Spectacles, Like A Vampire Lestat Concert, Won’t Take Place on TV Screens
Some of the most interesting moments from AMC Global Media in months to come won’t be available on traditional screens The company that owns AMC, IFC, HiDive and other properties is accelerating a ...
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CW Sports to Stream Via ESPN in Unique Content Pact
Approximately 800 hours of college football and basketball, professional bull riding, WWE fights, NASCAR races, PBA bowling and professional volleyball that air each year on Nexstar’s CW broadcast ...
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