All writers

Brian Steinberg

variety.com
30
articles (90 days)

Recent articles

Warner Bros. Discovery Strikes Boxing Alliance With DAZN for Monthly TNT Showcase
Warner Bros. Discovery’s sports division has no problem showing up on the college basketball court, the professional hockey rink or the big-league baseball field. In recent years, however, it hasn’...
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ABC News Names Jon Schlosberg Executive Producer, ‘This Week’
Jon Schlosberg will take the reins of ABC News’ “This Week with George Stephanopoulos” as executive producer, starting May 6, and will report to Rick Klein, the head of the Disney-backed news outle...
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OpenAP Names Warner Sales President Ryan Gould Chairman
Ryan Gould, who helps oversee U.S. ad sales for Warner Bros. Discovery, has been appointed chairman of Open AP, the consoritum of media and tech companies working to make new digital ad-buying prac...
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AMC Drops ‘Networks,’ Re-Titles Corporation AMC Global Media
The company that made its name with TV programs like “Mad Men,” “The Walking Dead,” Hell on Wheels” and “Breaking Bad” is breaking up with some of its old-school nomenclature. AMC Networks is dropp...
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Shaquille O’Neal, Warner Launch ‘Dunkman’ Professional Dunk League
Warner Bros. Discovery may no longer show NBA games on TNT each week, but that doesn’t mean the company is no longer playing basketball. Shaquille O’Neal, Authentic Brands Group and Warner’s TNT Sp...
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Coca-Cola Bets Famous ‘Hilltop’ Jingle Still Has Fizz With Modern Crowds
Coca-Cola is betting on one of its oldest advertising messages to generate new feelings of harmony among a consumer base that can often find itself fractured by debate. In a new ad slated to debut ...
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Patrick Whitesell’s WIN Sports Opens Golf Division, Hires Agent Brent Hamilton
WIN Sports Group named veteran agent Brent Hamilton as a partner who will lead a new golf division, a sign the organization intends to work in more sports beyond its immediate expertise in represen...
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Savannah Guthrie’s Brave Choice: How Will the ‘Today’ Anchor Return to Morning TV Amid Mom’s Unsolved Disappearance?
When Savannah Guthrie returns Monday, April 6, to NBC’s “Today” after two months of grappling with the surreal abduction in Arizona of her mother, Nancy, producers and staffers will breathe a sigh ...
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Will ’60 Minutes’ Chief Tanya Simon Stay in Role? CBS News Faces Decision in Potential Shake-Up (EXCLUSIVE)
At “60 Minutes,” precious seconds are ticking. Tanya Simon, only the fourth executive producer in the history of the long-running newsmagazine, could be removed from the role later this year if CBS...
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After Exit From CBS News, Neeraj Khemlani Tells Story of ‘Coffee Can Investor’ Who Gets Rich Slowly
As the head of CBS News, Neeraj Khemlani kept looking for stories that would snare the interest of large crowds. Though he left more than two years ago, he hasn’t given up the search. Khemlani, a f...
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ESPN Launches ‘Courtside,’ Its New Women’s Final Four AltCast
ESPN will present some fancy footwork during its telecasts of the Women’s Final Four. For six years, ESPN found success with Sue Bird and Diana Taurasi at the helm of a special ESPN2 “altcast” aime...
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Peter Alexander Joins MS NOW as Chief National Reporter, Will Anchor 11 AM Slot
Veteran NBC News correspondent Peter Alexander is joining MS NOW, the latest example of the Versant-backed outlet trying to make an aggressive play in hard news, as well as the opinion programming ...
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Eli Lilly Links to ESPN’s Pat Summitt Reunion Special, Seeking New Ways to Tell Medical Stories
Eli Lilly & Co. hopes its sponsorship of an event tied to the heroic coach Pat Summitt will do just as much for the company as the many commercials it runs each year. When “Celebrating Pat Summ...
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Peter Alexander to Exit NBC News After Juggling White House, Weekend Duties for Years
Peter Alexander, one of the hardest working TV-news correspondents in the sector, will leave his longtime home at NBC News, he announced to viewers Saturday morning during a weekend telecast of “To...
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Megan Thee Stallion, Nickelback Team Up in Eye-Popping Bid to Boost Spicy Pickle-Flavored Cheetos
To cajole people into eating snacks laden with spicy gherkin flavor, the folks at Frito Lay need to get themselves out of a real pickle. The quandary is this: Snacking giant Frito-Lay is reviving i...
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Savannah Guthrie Plans Two-Part ‘Today’ Interview With Hoda Kotb About Family’s Ordeal Following Mother’s Disappearance
Before Savannah Guthrie returns to “Today,” she’s going to be the subject of one of the show’s biggest stories. Guthrie will take part in a two-part interview with Hoda Kotb during which she is exp...
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‘Morning Joe’ Duo Will Stick With MS NOW Through 2029
They may be giving up an hour of programming time, but Joe Scarborough and Mika Brzezinski are sticking with MS NOW. The A.M. duo indicated Wednesday that they have singed a new deal that will keep...
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Tubi Unveils Formula 1 Altcasts Under Deal With Apple TV, New Interactive Ad Formats
Tubi is racing to meet new advertisers. The Fox-backed free streaming service on Tuesday unveiled a new alliance with Apple TV that will have it offering live F1 “altcasts” during the 2026 Formula ...
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Samsung TV Plus Will Introduce New Interactive Shopping Capabilities
Samsung and Amazon will team up to bring interactive technology from Amazon to Samsung TV Plus, giving users the opportunity to shop from Amazon via their remote control or respond to other entreat...
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Scripps Sports Network, a Free Streaming Channel, Debuts March 24
E.W. Scripps Co. will launch a new free, ad-supported streaming channel devoted to live games and events as well as original series and specials. Scripps Sports Network will debut on Tuesday, March...
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Alisyn Camerota Returns to News With ‘Connected,’ a Scripps Show That Aims to Dig Deep
Alisyn Camerota made a name for herself with years of hard-won experience on Fox News Channel and CNN. These days, she says, “I’m playing by different rules.” Camerota, who left CNN at the end of 2...
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NBC Sports’ Major League Baseball Launch Crashes Into Big City Landscapes
When it comes to launching a new season of Major League Baseball on NBC and Peacock, NBC Sports isn’t taking a half-hearted swing. The NBCUniversal sports division on Monday morning unveiled a pair...
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Nielsen Delays ‘Gauge’ Report Further, Following Streamer Backlash, Citing Need for Data Updates (EXCLUSIVE)
Nielsen said it will delay even further the release of its popular “Gauge,” a monthly snapshot of viewing across linear and digital screens after some clients became alarmed by a downturn in stream...
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CBS News to Lay Off 6% of Staff
CBS News will lay off abou 6% of staffers, according to a person familiar with the matter, in a new round of cost cutting under new management at Paramount Skydance. The staff reductions come after...
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CNBC Taps Morgan Brennan to Revive ‘Morning Call’
There’s a new day for “Morning Call” at CNBC. Once known as a show that ran in mid-mornings and was anchored by personalities ranging from Ted David, Liz Claman and Dylan Ratigan to Trish Regan, a ...
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McDonald’s ‘Meal Ticket’ Basketball Documentary Offers Path for Marketers With Stories Too Big for Commercials
McDonald’s, famous for serving hamburgers, fries and other fast-food staples, on Thursday is dishing out something else: history. The chain, one of America’s best-known corporations, on Thursday wi...
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Toyota Takes Starring Role in Fox’s ‘Baywatch’ Via Ad Pact That Revs Car Cameos on Broadcast TV (EXCLUSIVE)
The actors of Fox’s reboot of the popular lifeguards-and-love series “Baywatch” will get some assistance on land as they go about their ocean-based rescues. Fox has struck a season-long sponsorship...
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MS NOW Shake-Up: Ali Velshi Seizes ’11th Hour,’ ‘Morning Joe’ Cedes 9 A.M., Ana Cabrera Slides in Daytime Overhaul
Rebecca Kutler’s second year as MS NOW chief won’t look a lot like her first. Kutler, president of the Versant-owned cable-news outlet on Wednesday unveiled a large series of programming changes at...
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VideoAmp Adds Data From SiriusXM, National CineMedia to Audience Planning Tool
Advertisers don’t just place commercials across TV networks, so VideoAmp is trying to put more different types of media into the same planning methodology. The company, which has vied with Nielsen ...
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‘CBS Evening News’ Viewership Drops Below 4 Million After Tony Dokoupil’s Colorful Start
Suddenly, “CBS Evening News” is back where executives at the news division behind the show hoped never to return. Viewership for the program has once again dropped below 4 million, a critical demar...
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