Recent articles
July 16, 2026
This Is the Fanciest MoonSwatch Yet
The new Mission To The Moon 1969 is heavy on gold and packed with Apollo 11-related Easter eggs.
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July 14, 2026
Jay-Z Wore a Legendary Rolex on Stage at Yankee Stadium
While celebrating the 30th anniversary of ‘Reasonable Doubt,’ Hov rocked a watch that proves how far he’s come.
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July 10, 2026
The Most Surprising Thing I Love About the Royal Pop
Nobody’s talking about the most exciting element of Swatch and Audemars Piguet’s blockbuster collaboration.
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July 2, 2026
Daniel Dae Kim: “Watch Collecting Doesn’t Have to Be Only For the Super Rich”
The actor originally fell in love with timepieces through his dad’s Seiko. Now, he’s the face of the Japanese maker’s latest Rowing Blazers collaboration.
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June 29, 2026
Patrick Mahomes on Rehabbing His ACL, His Favorite 'Iceman' Track, and the Teammate He Wants to Vacation With
The three-time Super Bowl MVP also dishes on his watch-collecting journey with Hublot and whether or not eliminated NFL teams actually go to Cancun.
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June 26, 2026
I Test-Drove 2026’s Watch of the Summer
Tudor’s new slimmed-down “Bumblebee” Black Bay Chrono 39 is everything I want in a wrist buddy right now.
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June 24, 2026
AJ Dybantsa Says His “Rainbow Face” Draft-Night Watch Was a No Brainer
The number one pick in the NBA Draft went viral last year for rapping about rainbow watches—and he wore a very special one on Tuesday night.
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June 19, 2026
Million-Dollar Watches Are Absolutely Booming. Here's Why
Sales of seven-figure watches at auction are on pace to double from last year. And it’s not the brands you might think.
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June 12, 2026
How Many Watches Should You Own?
We convened the Watch Illuminati to determine the ideal number for a timepiece collection.
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June 8, 2026
Why a Watch Tastemaker Is Getting Into Bad-Taste Watches
A decade ago, Phillip Toledano foresaw the rise of so-called “geezer watches.” Now, he’s moved on to what he’s calling his “contrarian watch era.”
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June 5, 2026
Kevin Hart’s Favorite Watch Is Also Small but Mighty
The comedy megastar, whose new movie 72 Hours hits Netflix on July 24, owns hundreds of jaw-dropping timepieces but always comes back to this legendary Patek Philippe rarity.
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May 22, 2026
Why Are Watch Guys Obsessed With This Camera?
After buying his first serious camera, GQ watch editor Cam Wolf realized many fellow timepiece enthusiasts owned the exact same model. Here’s how a humble digital point-and-shoot took over the watc...
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May 19, 2026
Brawls, Pepper Spray, and Store Closures: Inside the Madness of Royal Pop Release Day
Swatch and Audemars Piguet’s mega-hyped collaboration set off a chain reaction of chaos outside shops around the globe. “It’s capitalism at its worst,” said one reseller in Los Angeles.
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May 15, 2026
Is the Royal Pop the Best or Worst Thing to Happen to Audemars Piguet?
Watch experts weigh in on whether AP’s supernova Swatch collab will tarnish or strengthen the hallowed brand.
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May 13, 2026
All 8 Swatch x Audemars Piguet Royal Pops, Ranked
Now that we’ve seen the mega-hyped watch collaboration, it’s time to argue about which colorway is best.
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May 11, 2026
Everything We Know About Swatch and Audemars Piguet’s Blockbuster Collaboration
The Royal Pop is almost here.
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May 9, 2026
The Best Place for Spotting Grail Watches Is Courtside at a Knicks Game
Jay-Z, Timothée Chalamet, Spike Lee, and Tracy Morgan are all bringing heat to Madison Square Garden.
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May 8, 2026
Meet the Guys Who Sleep With Their Watches
Some call it psychopathic, but others swear by it. Here are a few good reasons you should snuggle up with your favorite timepiece tonight.
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May 6, 2026
Is There Another MoonSwatch Type Collaboration on the Way?
Swatch appears to be teasing a new partnership with one of the industry’s most prestigious luxury brands.
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May 5, 2026
My 8 Favorite Watches From the 2026 Met Gala
On a red carpet brimming with grade-A timepieces, these rare grails stood apart.
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May 4, 2026
Met Gala 2026 Watches: The Very Best Celebrity Timepieces
See all the grail-level wristwear from fashion’s biggest night.
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May 4, 2026
Dwayne Johnson Wore a $3.3 Million Watch to the Met Gala
The Rock’s Jacob & Co. Billionaire III is covered in nearly 130 carats of diamonds.
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May 4, 2026
Inside the Sale of Drake’s $500,000 Take Care Rolex
How an Instagram DM helped facilitate the purchase of an iconic hip-hop timepiece.
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May 1, 2026
The Biggest Watch Trends of 2026, According to the Numbers
Are watches getting bigger or smaller? What’s the most popular dial color right now? Here’s what the stats say.
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April 30, 2026
The Most Coveted Watches of 2026, According to a Retail Expert
Which new timepieces are selling like hot cakes? Which ones are flying under the radar? And how strong is the watch market right now, anyway? We called up an executive at Watches of Switzerland to ...
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April 28, 2026
This Is the Most Expensive Cartier Watch Ever Sold
Over the weekend, a 1987 Cartier Crash set a staggering new record at auction. Here’s what that tells us about the state of watches in 2026.
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April 24, 2026
How Cartier Became the Defining Watchmaker of the 2020s
Over the past decade, the Parisian jeweler has reemerged as one of the most desirable and profitable watch brands on the planet. Here, Cartier exec Arnaud Carrez explains exactly how that happened.
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April 22, 2026
Timothée Chalamet Now Owns a Stake in This Revered Indie Watch Brand
For months, the actor has been spotted in Urban Jürgensen timepieces. Now, he’s joining the historic watchmaker as a partner and creative advisor.
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April 18, 2026
11 Major Takeaways From Watches and Wonders 2026
Fresh off his flight from Geneva, GQ watch editor Cam Wolf weighs in on the hottest trends in timepieces, explains why great watches seem less accessible than ever, and recounts his one-on-one hang...
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