Recent articles
May 22, 2026
Why Are Watch Guys Obsessed With This Camera?
After buying his first serious camera, GQ watch editor Cam Wolf realized many fellow timepiece enthusiasts owned the exact same model. Here’s how a humble digital point-and-shoot took over the watc...
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May 19, 2026
Brawls, Pepper Spray, and Store Closures: Inside the Madness of Royal Pop Release Day
Swatch and Audemars Piguet’s mega-hyped collaboration set off a chain reaction of chaos outside shops around the globe. “It’s capitalism at its worst,” said one reseller in Los Angeles.
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May 15, 2026
Is the Royal Pop the Best or Worst Thing to Happen to Audemars Piguet?
Watch experts weigh in on whether AP’s supernova Swatch collab will tarnish or strengthen the hallowed brand.
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May 13, 2026
All 8 Swatch x Audemars Piguet Royal Pops, Ranked
Now that we’ve seen the mega-hyped watch collaboration, it’s time to argue about which colorway is best.
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May 11, 2026
Everything We Know About Swatch and Audemars Piguet’s Blockbuster Collaboration
The Royal Pop is almost here.
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May 9, 2026
The Best Place for Spotting Grail Watches Is Courtside at a Knicks Game
Jay-Z, Timothée Chalamet, Spike Lee, and Tracy Morgan are all bringing heat to Madison Square Garden.
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May 8, 2026
Meet the Guys Who Sleep With Their Watches
Some call it psychopathic, but others swear by it. Here are a few good reasons you should snuggle up with your favorite timepiece tonight.
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May 6, 2026
Is There Another MoonSwatch Type Collaboration on the Way?
Swatch appears to be teasing a new partnership with one of the industry’s most prestigious luxury brands.
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May 5, 2026
My 8 Favorite Watches From the 2026 Met Gala
On a red carpet brimming with grade-A timepieces, these rare grails stood apart.
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May 4, 2026
Met Gala 2026 Watches: The Very Best Celebrity Timepieces
See all the grail-level wristwear from fashion’s biggest night.
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May 4, 2026
Dwayne Johnson Wore a $3.3 Million Watch to the Met Gala
The Rock’s Jacob & Co. Billionaire III is covered in nearly 130 carats of diamonds.
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May 4, 2026
Inside the Sale of Drake’s $500,000 Take Care Rolex
How an Instagram DM helped facilitate the purchase of an iconic hip-hop timepiece.
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May 1, 2026
The Biggest Watch Trends of 2026, According to the Numbers
Are watches getting bigger or smaller? What’s the most popular dial color right now? Here’s what the stats say.
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April 30, 2026
The Most Coveted Watches of 2026, According to a Retail Expert
Which new timepieces are selling like hot cakes? Which ones are flying under the radar? And how strong is the watch market right now, anyway? We called up an executive at Watches of Switzerland to ...
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April 28, 2026
This Is the Most Expensive Cartier Watch Ever Sold
Over the weekend, a 1987 Cartier Crash set a staggering new record at auction. Here’s what that tells us about the state of watches in 2026.
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April 24, 2026
How Cartier Became the Defining Watchmaker of the 2020s
Over the past decade, the Parisian jeweler has reemerged as one of the most desirable and profitable watch brands on the planet. Here, Cartier exec Arnaud Carrez explains exactly how that happened.
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April 22, 2026
Timothée Chalamet Now Owns a Stake in This Revered Indie Watch Brand
For months, the actor has been spotted in Urban Jürgensen timepieces. Now, he’s joining the historic watchmaker as a partner and creative advisor.
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April 18, 2026
11 Major Takeaways From Watches and Wonders 2026
Fresh off his flight from Geneva, GQ watch editor Cam Wolf weighs in on the hottest trends in timepieces, explains why great watches seem less accessible than ever, and recounts his one-on-one hang...
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April 17, 2026
The 27 Best Watches From Watches and Wonders 2026
All the coolest, most important, and most desirable new releases from the biggest watch event of the year.
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April 14, 2026
Cartier Just Dropped an All-Star Team of Its Rarest Watch Models
Including one of the sharpest versions of the Crash ever.
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April 14, 2026
TAG Heuer Is Finally Making Its Most Famous Watch the Right Way Again
The new Monaco looks an awful lot like the old Monaco. Hallelujah.
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April 14, 2026
The Nautilus Watch Collectors Have Been Waiting For Is Back
Patek Philippe is getting back to the very basics with its beloved sport watch.
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April 14, 2026
Every New Rolex Release for 2026, Ranked
From a premium upgrade on the Daytona to one of the Crown’s most daring designs ever, here are all the latest additions to the Rolex canon.
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April 13, 2026
This Instant-Classic Watch Is Back With Two Luxurious Sequels
Since its debut last year, Zenith’s G.F.J. has sold out, walked the Oscars red carpet, and won important prizes. An expanded collection aims to keep collectors in its thrall.
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April 10, 2026
The Best Watches of 2026 (So Far)
From a genius watchmaker’s latest masterpiece to a perfect rendition of a historic dive watch, here’s an early look at the year’s finest timepieces.
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April 8, 2026
Inside Universal Genève’s Long-Awaited Comeback: See Every Watch From the Relaunch
After three decades on the shelf, the historic watchmaker is finally returning with new versions of iconic models like the Polerouter and Compax. GQ spoke to several key players for the full story ...
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April 5, 2026
The World’s Hottest Young Watchmaker Just Dropped a Game-Changing Chronograph
With his new RRCHF timepiece, Rexhep Rexhepi is making an argument for the continued relevance and vitality of watches in the modern age.
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April 3, 2026
Inside the ‘Super Bowl of the Watch World’
Last week, dealers from across the world set up shop in Miami for the most important vintage watch show in the world. I spoke with three dealers on the ground about how it's shaping the watch market.
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April 1, 2026
This Watch Featuring Two Penguins Smashing Is Somehow Not an April Fools’ Day Joke
Swiss watchmaker Nivada Grenchen is serious about maintaining the population of these flightless birds.
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March 30, 2026
Will Ferrell Adds Another Winner to His Insanely Fun Watch Collection
The comedian and Los Angeles Kings diehard picked up a new NHL-themed piece from Norqain.
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