Recent articles
February 23, 2026
Walmart Connect’s full-funnel ambitions come into focus, with Amazon in its sights
Walmart Connect is scaling quickly, with AI investments and the Vizio acquisition shaping its push to rival Amazon’s ad business.
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February 19, 2026
‘Comment sections are not customers’: American Eagle brings back Sydney Sweeney amid celebrity push
Anatomy of how brands like American Eagle decide whether cultural backlash is noise — or a business threat.
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February 17, 2026
ChatGPT enters the ad game. Now what?
OpenAI has begun testing ads in ChatGPT through premium brand partnerships, signaling a new phase in its monetization strategy.
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February 12, 2026
With AI backlash building, marketers reconsider their approach
With AI hype giving way to skepticism, advertisers are reassessing how the technology fits into their workflows and brand positioning.
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February 10, 2026
Digiday ranks the best and worst Super Bowl 2026 ads
Now that the dust has settled, it's time to reflect on the best and worst commercials from Super Bowl 2026.
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February 9, 2026
In Q1, marketers pivot to spending backed by AI and measurement
Q1 budget shifts reflect marketers’ growing focus on data, AI, measurement and where branding actually pays off.
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February 5, 2026
The case for and against pre-game Super Bowl ads
Super Bowl ads are dropping earlier. Is the pre-game hype worth it, or does rolling out teasers too soon dilute the game-day excitement?
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February 4, 2026
Here’s what else a $8M, 30-second Super Bowl budget can purchase in 2026
Digiday once again takes a look at what $8 million can afford a buyer elsewhere elsewhere in the media landscape.
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February 2, 2026
P&G bets big on retail integration as CPGs question incrementality
As P&G doubles down on retail media, CPG brands debate if the massive spending delivers incremental growth or is merely a new, expensive retailer "tax."
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January 28, 2026
Facing ‘AI slop’ and a trust problem, AI platforms invest in Super Bowl-level brand ads
To fight distrust and ‘AI slop,’ AI platforms are investing heavily in brand advertising.
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January 27, 2026
Digiday staffers tackle the creator vs. influencer divide
Creator vs. influencer: Digiday staffers debate the difference, and why it matters to marketers on this episode of the Digiday Podcast.
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January 22, 2026
Dick’s invests in in-house influencers as brands seek control
Dick's beefs up its in-house influencer program, joining brands moving to own creator relationships.
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January 19, 2026
Avocados From Mexico turns to AI to advertise around the Super Bowl instead of a TV buy
As Super Bowl ad prices climb, Avocados From Mexico is leaning further into an AI activation designed to drive engagement and utility in real time.
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January 14, 2026
The case for and against influencer-led Super Bowl ads
Inside the Super Bowl ad debate: Celebrities offer mass appeal, but creators provide better engagement.
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January 13, 2026
CES 2026: Agentic AI hype vs. media buyers’ pragmatism
CES 2026 was all about agentic AI, but Digiday's Seb Joseph shares why media buyers are approaching the hype around autonomous media buying with pragmatism over urgency.
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January 12, 2026
Why cookware brand HexClad is sitting out of the Super Bowl for a broader field
With Super Bowl ad costs hitting $8 million, brands like HexClad are pivoting to streaming and other sports stages for a better marketing bet.
digiday.com
January 9, 2026
Walmart Connect takes a play out of the Amazon playbook to make agentic AI the next battleground in retail media
The next retail media war is between Walmart Connect's Sparky and Amazon's Rufus, driven by agentic AI and first-party data.
digiday.com
January 9, 2026
Inside the brand and agency scramble for first-party data in the AI era
Brands are moving faster to own first-party data as AI and privacy changes alter the digital advertising landscape.
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January 7, 2026
Crisis, culture and costs: The new reality of the modern CMO
Crisis, culture and cost pressures are reshaping the modern CMO into a revenue-driven strategist uniting marketing, communications and finance.
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January 6, 2026
‘The year where the dust settles’: Digiday editors share 2026 predictions
Between generative AI pilot projects and emerging agency hold co models, 2026 will be the year that signals turn into strategy.
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January 2, 2026
After watching X’s ownership issues play out, marketers brace for TikTok whiplash in 2026
TikTok's ownership drama has echoes of X (formerly Twitter), but ad performance has kept marketers for fleeing—for now.
digiday.com
December 31, 2025
Cheez-It bets on ‘Prince Cheddward’ mascot in an overcrowded sports marketing arena
To cut through sports marketing noise, Cheez-It is resurrecting Prince Cheddward and betting on nostalgia.
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December 29, 2025
How marketers rank this year’s generative AI image, video tools
Digiday's 2025 agency generative AI report card explores the winners and losers of the generative AI landscape.
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December 23, 2025
Despite the hype, agentic AI isn’t ready to take the brand controls just yet
Despite agentic AI boosting content creation speed, human oversight remains critical due to concerns over hallucination, brand consistency.
digiday.com
December 17, 2025
As every screen becomes shoppable, attribution problems resurface
As more media environments become points of purchase, attribution and measurement remain the thorn in the side of commerce execs.
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December 11, 2025
Brands look to experiential marketing as antidote to AI slop, digital fatigue
Brands are prioritizing experiential and IRL marketing as an antidote to 'AI slop' and digital fatigue.
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December 2, 2025
WPP’s turbulent 2025: Inside the reorgs, financial woes, and new leadership under Cindy Rose
WPP's 2025 was marked by financial woes and a new CEO, Cindy Rose, as the holdco eyes 2026 with its new AI platform.
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November 26, 2025
How consumers are using AI to shop in 2025 — by the numbers
AI is reshaping the 2025 holiday shopping journey, from conversational discovery to commerce.
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