Recent articles
August 27, 2026
The case for and against the ‘programmatic-ification’ of the creator economy
Creator marketing is racing toward AI ad-stack automation, but risks turning trust into inventory.
digiday.com
August 25, 2026
The case for and against turning off Google crawlers
Google’s AI crawlers erode publisher traffic, but blocking them risks losing vital referrals and legal blowback.
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August 24, 2026
WTF are fandoms, and why are marketers chasing them?
Marketers want more than customers. They're chasing fandom to turn audiences into communities.
digiday.com
August 20, 2026
Creators are moving into brands’ AI search playbooks
As brands race to show up in AI-generated answers, creators are becoming part of the strategy.
digiday.com
August 18, 2026
Marketers embrace AI across workflows, but questions over guardrails and job impacts remain
As AI moves deeper into agency workflows, marketers are still figuring out the guardrails—and what it means for entry-level jobs.
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August 17, 2026
Creators build GEO strategies to get discovered by brands and agencies in AI search
With no established playbook for AI search, creators are starting to build their own.
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August 12, 2026
Build or buy: Inside indie agency Mod Op’s AI infrastructure
Mod Op is betting that building its own AI infrastructure can deliver more value than simply licensing off-the-shelf tools.
digiday.com
August 11, 2026
Why agentic media buying is becoming a client-by-client configuration job
Butler/Till is expanding its agentic media buying tests, highlighting the challenge of adapting AI to different client needs.
digiday.com
August 10, 2026
Zoom relies on creators to boost AI search results
As AI changes how brands are discovered, Zoom is leaning on creators and journalists to shape its reputation.
digiday.com
August 7, 2026
By the numbers: How marketers are building the infrastructure for AI search
Marketers are carving out budgets for AI search, but research suggests execution, measurement and content strategies are still catching up.
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August 4, 2026
Stagwell’s Curate launch puts agencies’ ad tech ambitions in focus
Agencies want more control over the pipes of programmatic advertising. Stagwell’s Curate is the latest example.
digiday.com
August 3, 2026
Who owns the creative brief? Brands and creators are renegotiating the relationship
Brands are moving creators beyond sponsored posts and into the creative process, reshaping who influences marketing decisions.
digiday.com
July 28, 2026
WTF is the IAB’s Redefining Media Types standard?
The IAB is trying to solve one of digital advertising's biggest labeling problems.
digiday.com
July 27, 2026
Mythbusters: AI visibility’s biggest misconceptions
AI visibility is evolving quickly, but many of the industry's biggest assumptions don't hold up. Experts debunk the biggest myths.
digiday.com
July 22, 2026
Why agencies are taking a hybrid approach to synthetic audience research
Synthetic audiences are moving beyond AI experiments as agencies weave them into market research and client services.
digiday.com
July 21, 2026
As AI automates media work, Omnicom Media is rethinking the agency business model
AI won’t eliminate agencies, but it is forcing them to reinvent themselves. Omnicom Media Group is betting the future lies in strategy, data and capability, not scale alone.
digiday.com
July 15, 2026
Digital video ad spending is booming – trust in premium inventory isn’t.
Digital video ad spend continues to climb, but buyers say bigger budgets bring tougher questions about inventory quality, supply chain transparency.
digiday.com
July 14, 2026
What Ally Bank learned from building a sports marketing strategy before the market caught up
Ally CMO Andrea Brimmer reveals what she’d change about the bank’s sports marketing strategy,and where sponsorships are headed.
digiday.com
July 10, 2026
To manage 300,000 creators, Unilever automates everything but the relationship
Unilever is using AI to vet creators and automate workflows as it scales a 300,000-creator network without handing over creative decisions.
digiday.com
June 26, 2026
Inside the infrastructure behind Unilever’s creator force
Creators are no longer a media channel or transaction. It’s an entirely new marketing mode — at least that’s what the infrastructure behind Unilever’s creator strategy indicates. Call it a transfor...
digiday.com
June 25, 2026
With AI ad tools expanding, Meta courts agencies while reshaping their role
As Meta deepens its AI ad push, the company is balancing automation with reassurances to agencies about their place in the advertising ecosystem.
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June 24, 2026
Spotify rebuilds ad business around automation, AI to secure bigger media budgets
Spotify is expanding its ad business beyond audio with automation, AI and video as it competes for larger platform budgets.
digiday.com
June 23, 2026
Amazon’s latest ad format offers a glimpse of advertising’s agentic future
Amazon's Alexa+ agentic ads bring advertising into AI shopping conversations, raising questions about paid versus organic visibility.
digiday.com
June 22, 2026
The AI search boom is fueling content budgets before media buys
As brands chase visibility in AI search, many are reallocating SEO, content and creator budgets before investing in AI search advertising.
digiday.com
June 19, 2026
As AI scrutiny grows, DUDE Wipes points to supply chain savings and productivity gains
AI may be facing an ROI reckoning. Brands, agencies and tech vendors alike are starting to face harder questions about whether generative AI can deliver the meaningful business results it promises....
digiday.com
June 16, 2026
What are digital twins? Marketers weigh the opportunities and risks
Digital twins are helping brands scale content and talent deals. Marketers are still navigating the tradeoffs.
digiday.com
June 12, 2026
How DUDE Wipes turned to unconventional sponsorships after sports inventory prices surged
As sports sponsorship costs rise, brands like DUDE Wipes are turning to emerging leagues and unconventional placements.
digiday.com
June 11, 2026
Why Dove is betting on hundreds of creators for the World Cup
Dove Men is using hundreds of creators for the World Cup while balancing scale, brand safety and AI concerns.
digiday.com
June 9, 2026
Inside the messy middle of January Digital agency’s AI adoption
The promise of AI efficiency versus the messy, financial-based reality is creating ongoing tension as the industry continues to debate whether AI expedites work, scales creative and curbs costs. “W...
digiday.com
June 9, 2026
How automation and AI is reshaping the traditional upfront marketplace
As programmatic automation and AI agents reshape the traditional upfront marketplace, media buyers are navigating a new balance.
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