Recent articles
July 15, 2026
Digital video ad spending is booming – trust in premium inventory isn’t.
Digital video ad spend continues to climb, but buyers say bigger budgets bring tougher questions about inventory quality, supply chain transparency.
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July 14, 2026
What Ally Bank learned from building a sports marketing strategy before the market caught up
Ally CMO Andrea Brimmer reveals what she’d change about the bank’s sports marketing strategy,and where sponsorships are headed.
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July 10, 2026
To manage 300,000 creators, Unilever automates everything but the relationship
Unilever is using AI to vet creators and automate workflows as it scales a 300,000-creator network without handing over creative decisions.
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June 26, 2026
Inside the infrastructure behind Unilever’s creator force
Creators are no longer a media channel or transaction. It’s an entirely new marketing mode — at least that’s what the infrastructure behind Unilever’s creator strategy indicates. Call it a transfor...
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June 25, 2026
With AI ad tools expanding, Meta courts agencies while reshaping their role
As Meta deepens its AI ad push, the company is balancing automation with reassurances to agencies about their place in the advertising ecosystem.
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June 24, 2026
Spotify rebuilds ad business around automation, AI to secure bigger media budgets
Spotify is expanding its ad business beyond audio with automation, AI and video as it competes for larger platform budgets.
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June 23, 2026
Amazon’s latest ad format offers a glimpse of advertising’s agentic future
Amazon's Alexa+ agentic ads bring advertising into AI shopping conversations, raising questions about paid versus organic visibility.
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June 22, 2026
The AI search boom is fueling content budgets before media buys
As brands chase visibility in AI search, many are reallocating SEO, content and creator budgets before investing in AI search advertising.
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June 19, 2026
As AI scrutiny grows, DUDE Wipes points to supply chain savings and productivity gains
AI may be facing an ROI reckoning. Brands, agencies and tech vendors alike are starting to face harder questions about whether generative AI can deliver the meaningful business results it promises....
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June 16, 2026
What are digital twins? Marketers weigh the opportunities and risks
Digital twins are helping brands scale content and talent deals. Marketers are still navigating the tradeoffs.
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June 12, 2026
How DUDE Wipes turned to unconventional sponsorships after sports inventory prices surged
As sports sponsorship costs rise, brands like DUDE Wipes are turning to emerging leagues and unconventional placements.
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June 11, 2026
Why Dove is betting on hundreds of creators for the World Cup
Dove Men is using hundreds of creators for the World Cup while balancing scale, brand safety and AI concerns.
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June 9, 2026
Inside the messy middle of January Digital agency’s AI adoption
The promise of AI efficiency versus the messy, financial-based reality is creating ongoing tension as the industry continues to debate whether AI expedites work, scales creative and curbs costs. “W...
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June 9, 2026
How automation and AI is reshaping the traditional upfront marketplace
As programmatic automation and AI agents reshape the traditional upfront marketplace, media buyers are navigating a new balance.
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June 5, 2026
Coca-Cola’s AI-powered José Mourinho campaign could signal a shift in celebrity partnerships
Instead of featuring José Mourinho, the incoming manager of the Real Madrid soccer team, the series will be hosted by Mourinho’s AI clone.
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June 3, 2026
Why DSW and other brands are pivoting back to ‘old’ marketing tactics
Amid AI and digital saturation, DSW is shifting ad spend to real-life activations and traditional media to deepen customer connections.
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June 2, 2026
ChatGPT ad delivery struggles are testing advertiser patience
OpenAI's ChatGPT ad pilot faces under-delivery and other reporting issues, ultimately testing marketers' patience.
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June 1, 2026
As feeds become entertainment hubs, marketers rethink social’s role
As social platforms become entertainment hubs, brands are acting more like media companies to capture attention and drive sales.
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May 27, 2026
The AI paradox: Marketers trust AI to buy media, not build brands
Some executives are wary of AI-generated creative ideas while using automated tools to brainstorm campaigns.
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May 26, 2026
Inside the great digital media reckoning
For the most part, the digital media darlings of the 2000s have been killed. Once valued at over a billion dollars each, BuzzFeed and Vox Media have seen their business models collapse. Vox Media,...
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May 25, 2026
Google’s latest commerce moves deepen the battle over agentic shopping
Google's aim to own the entire shopper journey is heating up the agentic commerce battle against Amazon's Alexa and rivals like TikTok Shop.
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May 21, 2026
‘Trust becomes the product’: Marketers grapple with Google’s new suite of AI-powered ad agents
First comes innovation, then comes transparency. At least that seems to be Google’s approach as the tech behemoth enters its agentic era. At Google Marketing Live (GML) yesterday, Google announced ...
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May 20, 2026
Who owns agentic workflows? Agencies struggle to govern new tools as marketing budgets surge
Deciding how AI is used, vetting tools, shaping best practices and how staff are incentivized to use AI tools are still up for debate internally at agencies.
digiday.com
May 19, 2026
Can retail media networks survive the shift to agentic commerce?
AI-powered shopping agents threaten retail media. The question is: can retail media networks survive the shift to agentic commerce?
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May 15, 2026
Ally wants influence over women’s sports media deals — not just sponsorships
Ally is accelerating ad spend in women’s sports, gaining more influence over media deals as brands compete for inventory and audience growth.
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May 14, 2026
Marketers put up guardrails as AI agents reshape programmatic buying
As AI agents enter programmatic advertising, marketers are adding guardrails to maintain oversight, transparency and control.
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May 12, 2026
Why Duluth trusts AI agents with bidding, but not brand storytelling
There seems to be two schools of thought when it comes to agentic media buying. There are those who want to be at the so-called cutting edge, embedding AI agents in things like the process of buyin...
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May 5, 2026
WTF are brand health metrics?
Marketers are once again starting to favor brand health over performance, as returns drop and AI modeling tools proliferate.
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May 5, 2026
Some micro influencers find promising security in brand ownership over sponsorships
Brand partnerships are undergoing a structuring overhaul. Here's why some influencers are trading short-term cash for equity stakes.
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May 1, 2026
Marketers question expensive AI visibility tools as inconsistent results fuel skepticism
Marketers flock to AI visibility tools in a zero-click world. But inconsistent results and a lack of benchmarks are fueling skepticism.
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