Recent articles
October 16, 2026
Ruggable’s new ad spend strategy shifts focus to ShopMy creators
Ruggable is shaking up its marketing stack, pulling dollars our of Meta and into ShopMy creators ahead of a potential IPO.
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October 13, 2026
Media buys and mega partnerships: How the creator economy is splitting in two
There’s a growing bifurcation in the creator economy. While the Alix Earle’s and Mr Beast’s of the world take on the role of agencies, nano and micro creators have become media buys. “Brands are in...
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October 8, 2026
Inside agency OK Future’s AI ‘pressure cooker’ experiment with Goodwipes
OK Future cut Goodwipes’ AI spoof from six weeks to four days, exposing big savings and burnout risks.
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October 6, 2026
From The Brooklyn Nets to The Golden Girls, Digiday editors break down the state of ad agencies
On the Digiday Podcast, Digiday staffers break down the state of play among major agencies using sports analogies and The Golden Girls.
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October 5, 2026
Brian Monahan exits Albertsons Media Collective amid leadership shake-up
Former Dentsu executive Brian Monahan exits Albertsons Media Collective as retail media shifts under CMO Emily Turner.
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October 5, 2026
‘We’re all going to live with uncertainty forever’: Advertising Week New York opens amid industry rebuild
Why this year’s Advertising Week New York feels different (yes, we know we say that every year).
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September 30, 2026
Beauty brand Cakes wants to turn its TikTok virality into an owned media strategy
Cakes is launching Cakes Media to shift from paid TikTok views to a permanent, brand-owned audience as ad costs climb.
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September 29, 2026
Here’s what OpenAI needs to do to reach its billion-dollar ad ambitions
OpenAI has billion-dollar goals for its ChatGPT ads by the end of this year. But can it woo advertisers enough to make good on those goals?
digiday.com
September 23, 2026
Marketers have bought into microdramas — but a lack of ROI might make them irrelevant
Microdramas are attracting brand dollars and audiences. The harder question is whether the format can translate that attention into meas.
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September 21, 2026
The case for and against retail media networks as brand-building channels
Retail media networks pitch brand-building on shopper data, but ROI metrics, costs and budget fights hold them back.
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September 17, 2026
Inside the complex anatomy of agency AI bills
From AI subscriptions to metered token usage, agencies are grappling with a more complicated cost structure and who pays.
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September 15, 2026
As more surfaces become ad inventory, the economics get complicated
Ads now invade fridges, dashboards and AI search, testing consumers’ tolerance and the value exchange.
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September 10, 2026
AI reshapes agency economics, but their contracts are still scrambling to catch up
AI is changing agency work. Agencies are adding provisions to existing contracts instead of rewriting their MSAs.
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August 27, 2026
The case for and against the ‘programmatic-ification’ of the creator economy
Creator marketing is racing toward AI ad-stack automation, but risks turning trust into inventory.
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August 25, 2026
The case for and against turning off Google crawlers
Google’s AI crawlers erode publisher traffic, but blocking them risks losing vital referrals and legal blowback.
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August 24, 2026
WTF are fandoms, and why are marketers chasing them?
Marketers want more than customers. They're chasing fandom to turn audiences into communities.
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August 20, 2026
Creators are moving into brands’ AI search playbooks
As brands race to show up in AI-generated answers, creators are becoming part of the strategy.
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August 18, 2026
Marketers embrace AI across workflows, but questions over guardrails and job impacts remain
As AI moves deeper into agency workflows, marketers are still figuring out the guardrails—and what it means for entry-level jobs.
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August 17, 2026
Creators build GEO strategies to get discovered by brands and agencies in AI search
With no established playbook for AI search, creators are starting to build their own.
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August 12, 2026
Build or buy: Inside indie agency Mod Op’s AI infrastructure
Mod Op is betting that building its own AI infrastructure can deliver more value than simply licensing off-the-shelf tools.
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August 11, 2026
Why agentic media buying is becoming a client-by-client configuration job
Butler/Till is expanding its agentic media buying tests, highlighting the challenge of adapting AI to different client needs.
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August 10, 2026
Zoom relies on creators to boost AI search results
As AI changes how brands are discovered, Zoom is leaning on creators and journalists to shape its reputation.
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August 7, 2026
By the numbers: How marketers are building the infrastructure for AI search
Marketers are carving out budgets for AI search, but research suggests execution, measurement and content strategies are still catching up.
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August 4, 2026
Stagwell’s Curate launch puts agencies’ ad tech ambitions in focus
Agencies want more control over the pipes of programmatic advertising. Stagwell’s Curate is the latest example.
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August 3, 2026
Who owns the creative brief? Brands and creators are renegotiating the relationship
Brands are moving creators beyond sponsored posts and into the creative process, reshaping who influences marketing decisions.
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July 28, 2026
WTF is the IAB’s Redefining Media Types standard?
The IAB is trying to solve one of digital advertising's biggest labeling problems.
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July 27, 2026
Mythbusters: AI visibility’s biggest misconceptions
AI visibility is evolving quickly, but many of the industry's biggest assumptions don't hold up. Experts debunk the biggest myths.
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July 22, 2026
Why agencies are taking a hybrid approach to synthetic audience research
Synthetic audiences are moving beyond AI experiments as agencies weave them into market research and client services.
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July 21, 2026
As AI automates media work, Omnicom Media is rethinking the agency business model
AI won’t eliminate agencies, but it is forcing them to reinvent themselves. Omnicom Media Group is betting the future lies in strategy, data and capability, not scale alone.
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