Recent articles
May 25, 2026
Google’s latest commerce moves deepen the battle over agentic shopping
Google's aim to own the entire shopper journey is heating up the agentic commerce battle against Amazon's Alexa and rivals like TikTok Shop.
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May 21, 2026
‘Trust becomes the product’: Marketers grapple with Google’s new suite of AI-powered ad agents
First comes innovation, then comes transparency. At least that seems to be Google’s approach as the tech behemoth enters its agentic era. At Google Marketing Live (GML) yesterday, Google announced ...
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May 20, 2026
Who owns agentic workflows? Agencies struggle to govern new tools as marketing budgets surge
Deciding how AI is used, vetting tools, shaping best practices and how staff are incentivized to use AI tools are still up for debate internally at agencies.
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May 19, 2026
Can retail media networks survive the shift to agentic commerce?
AI-powered shopping agents threaten retail media. The question is: can retail media networks survive the shift to agentic commerce?
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May 15, 2026
Ally wants influence over women’s sports media deals — not just sponsorships
Ally is accelerating ad spend in women’s sports, gaining more influence over media deals as brands compete for inventory and audience growth.
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May 14, 2026
Marketers put up guardrails as AI agents reshape programmatic buying
As AI agents enter programmatic advertising, marketers are adding guardrails to maintain oversight, transparency and control.
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May 12, 2026
Why Duluth trusts AI agents with bidding, but not brand storytelling
There seems to be two schools of thought when it comes to agentic media buying. There are those who want to be at the so-called cutting edge, embedding AI agents in things like the process of buyin...
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May 5, 2026
WTF are brand health metrics?
Marketers are once again starting to favor brand health over performance, as returns drop and AI modeling tools proliferate.
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May 5, 2026
Some micro influencers find promising security in brand ownership over sponsorships
Brand partnerships are undergoing a structuring overhaul. Here's why some influencers are trading short-term cash for equity stakes.
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May 1, 2026
Marketers question expensive AI visibility tools as inconsistent results fuel skepticism
Marketers flock to AI visibility tools in a zero-click world. But inconsistent results and a lack of benchmarks are fueling skepticism.
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April 28, 2026
How Netflix is rewriting the streaming ad playbook
Netflix is thriving on third-party DSPs, raising a critical question: Can the streaming giant afford to pursue its own adtech platform?
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April 27, 2026
Marketers join OpenAI’s ad pilot, nudged by FOMO
Weeks into the offering going live, it’s unclear if the tech company’s ad platform offers real value to marketers.
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April 23, 2026
Why brands like The League are making the first move to take advantage of LinkedIn’s creator appeal
Consumer brands are waking up to LinkedIn's creator appeal, valuing its affluent, intentional audience over scale and reach alone.
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April 21, 2026
Why OpenAI is ‘running at lightning speed’ to build an ad business
The AI ad wars have officially begun, and OpenAI is staffing up and dropping rates to lure brands away from the likes of Meta and Google.
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April 20, 2026
Why Mondelez is hiring a global lead to solve for AI-driven shopping bots
Agentic commerce has moved from hype to reality, prompting Mondelez to hire a global lead focused on the shift.
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April 15, 2026
Google AI Max moves out of beta: Marketers sound off on the inevitable migration
Google’s AI Max is moving out of beta, further automating its search business and moving from a keyword-based auction to an intent-based auction.
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April 14, 2026
Inside The Trade Desk’s programmatic power struggle
The Trade Desk faces rising tensions with agencies over transparency — and more importantly, programmatic control.
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April 13, 2026
‘Fear of believing you’re irrelevant’: Economic headwinds, global tensions won’t keep marketers from Cannes Lions
Marketers plan to once again flock to the Cannes Lions International Festival of Creativity despite soaring costs and global turbulence.
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April 7, 2026
Mondelez overhauls its $3.5 billion digital commerce strategy in era of AI search
Mondelez is aggressively shifting its digital commerce strategy to optimize for AI, ensuring brands like Oreo dominate agentic search.
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April 3, 2026
High stakes, big budgets: How brands are navigating a massive sports year
Global ad spend on sports has increased, and brands like Grey Goose, John Deere and Lavazza coffee brand are investing.
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April 1, 2026
Walmart-Vizio’s CTV measurement faces incrementality hurdle
Walmart’s Vizio deal promises closed-loop CTV measurement, but brands are waiting for data clean rooms and proof of incrementality.
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March 30, 2026
What AI disruption means for experimental ad budgets
The 2026 ad budget is now a lab experiment as marketers boost experimental budgets for AI and emerging channels.
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March 25, 2026
Marketers shift growing shares of search spending to GEO
Generative AI is pushing brands to shift SEO budgets toward visibility in AI-generated answers over clicks.
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March 25, 2026
Philadelphia Cream Cheese pulls dollars from search – people aren’t Googling ‘cream cheese’
Philadelphia Cream Cheese has stopped paying for search ads, at least to prospective shoppers on Google. Over the past year, the Kraft Heinz-owned CPG brand has phased out its traditional search ad...
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March 24, 2026
How to sell an influencer agency: Lessons from Digital Voices founderJennifer Quigley-Jones
Digital Voices founder and CEO Jennifer Quigley-Jones explains how to prepare and sell an influencer agency in today’s creator economy.
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March 19, 2026
Brands turn niche news creators into a new earned media engine
Brands are shifting earned media strategies to tap niche news creators on social platforms.
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March 17, 2026
After WPP reckoning: The case for and against principal media
Ten years later, principal media is back in the zeitgeist. Why agencies and brands are clashing over the so-called hidden model.
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March 16, 2026
Lay’s uses WhatsApp to create a group chat for World Cup fans
Lay’s is using WhatsApp to mimic the group chat during the World Cup, engaging fans and building first-party data.
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March 13, 2026
As AI creative moves upstream, one production firm is pitching brands a model built on that trend
As production budgets tighten, Ritual Labs is betting brands will use AI to prototype and test campaigns earlier in the creative process.
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March 12, 2026
Inside Amazon’s effort to shape the AI narrative on sustainability and ethics
As AI backlash grows, Amazon is trying to reshape the narrative — starting with journalists, creators and marketers.
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