Recent articles
April 7, 2026
Mondelez overhauls its $3.5 billion digital commerce strategy in era of AI search
Mondelez is aggressively shifting its digital commerce strategy to optimize for AI, ensuring brands like Oreo dominate agentic search.
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April 3, 2026
High stakes, big budgets: How brands are navigating a massive sports year
Global ad spend on sports has increased, and brands like Grey Goose, John Deere and Lavazza coffee brand are investing.
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April 1, 2026
Walmart-Vizio’s CTV measurement faces incrementality hurdle
Walmart’s Vizio deal promises closed-loop CTV measurement, but brands are waiting for data clean rooms and proof of incrementality.
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March 30, 2026
What AI disruption means for experimental ad budgets
The 2026 ad budget is now a lab experiment as marketers boost experimental budgets for AI and emerging channels.
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March 25, 2026
Marketers shift growing shares of search spending to GEO
Generative AI is pushing brands to shift SEO budgets toward visibility in AI-generated answers over clicks.
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March 25, 2026
Philadelphia Cream Cheese pulls dollars from search – people aren’t Googling ‘cream cheese’
Philadelphia Cream Cheese has stopped paying for search ads, at least to prospective shoppers on Google. Over the past year, the Kraft Heinz-owned CPG brand has phased out its traditional search ad...
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March 24, 2026
How to sell an influencer agency: Lessons from Digital Voices founderJennifer Quigley-Jones
Digital Voices founder and CEO Jennifer Quigley-Jones explains how to prepare and sell an influencer agency in today’s creator economy.
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March 19, 2026
Brands turn niche news creators into a new earned media engine
Brands are shifting earned media strategies to tap niche news creators on social platforms.
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March 17, 2026
After WPP reckoning: The case for and against principal media
Ten years later, principal media is back in the zeitgeist. Why agencies and brands are clashing over the so-called hidden model.
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March 16, 2026
Lay’s uses WhatsApp to create a group chat for World Cup fans
Lay’s is using WhatsApp to mimic the group chat during the World Cup, engaging fans and building first-party data.
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March 13, 2026
As AI creative moves upstream, one production firm is pitching brands a model built on that trend
As production budgets tighten, Ritual Labs is betting brands will use AI to prototype and test campaigns earlier in the creative process.
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March 12, 2026
Inside Amazon’s effort to shape the AI narrative on sustainability and ethics
As AI backlash grows, Amazon is trying to reshape the narrative — starting with journalists, creators and marketers.
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March 10, 2026
TikTok after the legal fight and why it’s coming for Meta’s ad dollars
With legal issues behind it, TikTok is stepping up marketing and making a stronger play for Meta’s ad budgets.
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March 9, 2026
How AI could disrupt retail media’s $38 billion search ad market
ChatGPT and other AI chatbots could divert shoppers from retailer sites, putting the $38B retail search market at risk.
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March 3, 2026
As hold cos restructure, BBDO reframes client relationships
Omnicom-backed creative agency BBDO revamps leadership as holding companies restructure and clients rethink agency relationships.
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March 3, 2026
OpenAI’s ad push begins, and The Knot is co-piloting
Ads have arrived in ChatGPT. The Knot is one of the first brands to try them, and is figuring out the rules as it goes.
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February 27, 2026
Why Edward Jones’ agentic AI trial comes with limits
Edward Jones tests agentic AI to drive marketing productivity, taking a measured approach as it stops short of full automation.
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February 24, 2026
‘An ethics issue’: Why some creators are re-auditing their brand deals after Hootsuite-ICE controversy
Hootsuite’s partnership with ICE sparked controversy earlier this year, prompting creators to re-examine their brand deals and ethics standards.
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February 23, 2026
Walmart Connect’s full-funnel ambitions come into focus, with Amazon in its sights
Walmart Connect is scaling quickly, with AI investments and the Vizio acquisition shaping its push to rival Amazon’s ad business.
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February 19, 2026
‘Comment sections are not customers’: American Eagle brings back Sydney Sweeney amid celebrity push
Anatomy of how brands like American Eagle decide whether cultural backlash is noise — or a business threat.
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February 17, 2026
ChatGPT enters the ad game. Now what?
OpenAI has begun testing ads in ChatGPT through premium brand partnerships, signaling a new phase in its monetization strategy.
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February 12, 2026
With AI backlash building, marketers reconsider their approach
With AI hype giving way to skepticism, advertisers are reassessing how the technology fits into their workflows and brand positioning.
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February 10, 2026
Digiday ranks the best and worst Super Bowl 2026 ads
Now that the dust has settled, it's time to reflect on the best and worst commercials from Super Bowl 2026.
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February 9, 2026
In Q1, marketers pivot to spending backed by AI and measurement
Q1 budget shifts reflect marketers’ growing focus on data, AI, measurement and where branding actually pays off.
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February 5, 2026
The case for and against pre-game Super Bowl ads
Super Bowl ads are dropping earlier. Is the pre-game hype worth it, or does rolling out teasers too soon dilute the game-day excitement?
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February 4, 2026
Here’s what else a $8M, 30-second Super Bowl budget can purchase in 2026
Digiday once again takes a look at what $8 million can afford a buyer elsewhere elsewhere in the media landscape.
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February 2, 2026
P&G bets big on retail integration as CPGs question incrementality
As P&G doubles down on retail media, CPG brands debate if the massive spending delivers incremental growth or is merely a new, expensive retailer "tax."
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January 28, 2026
Facing ‘AI slop’ and a trust problem, AI platforms invest in Super Bowl-level brand ads
To fight distrust and ‘AI slop,’ AI platforms are investing heavily in brand advertising.
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January 27, 2026
Digiday staffers tackle the creator vs. influencer divide
Creator vs. influencer: Digiday staffers debate the difference, and why it matters to marketers on this episode of the Digiday Podcast.
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January 22, 2026
Dick’s invests in in-house influencers as brands seek control
Dick's beefs up its in-house influencer program, joining brands moving to own creator relationships.
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