Recent articles
August 27, 2026
Three years after Kokai, The Trade Desk is betting on refinement with Zuma
The Trade Desk wants Zuma — the next version of its programmatic platform, Kokai — to be easier to use, and even harder to leave.
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August 27, 2026
‘Inside, most of them are dumpster fires’: Confessions of a frustrated indie agency ad exec
From surprise corporate card cancellations to phantom return-to-office mandates, one former indie agency exec talks about the chaos behind the scenes.
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August 24, 2026
OpenAI is sharpening its focus on enterprise advertisers
The company is hiring a dedicated marketing role aimed at positioning OpenAI as a 'premium advertising platform for the world’s marketers'.
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August 21, 2026
Discord adds lower funnel with outcomes push
Discord is pushing its ad business further down the funnel, betting that its gaming communities can deliver more than impressions.
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August 19, 2026
OpenAI’s ads business hits Europe at the six month mark
OpenAI will begin serving ads to people using ChatGPT across 31 European markets beginning August 24.
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August 19, 2026
DiVine, Vine’s spiritual successor, won’t rule out ads
The app has a strict 'no AI content' rule, and company isn't ruling out advertising.
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August 18, 2026
OpenAI builds offerings on consent as it expands ChatGPT ads to Europe
The company's new EU privacy policy goes live "later this month".
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August 12, 2026
Lifestyle brand Stanley 1913 adapts its marketing for the AI search era
The marketing it was doing worked well, but only for a human audience. The brand needed different approaches to ensure it was picked up by the AI platforms.
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August 10, 2026
OpenAI is coming for SMB advertisers
The company is going after smaller advertisers. Its job listings prove it.
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August 6, 2026
OpenAI brings product carousels to ChatGPT ads
It builds on OpenAI's product feed campaigns, bringing a Google Shopping-style carousel format to ChatGPT ahead of the Q4 holiday period.
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July 30, 2026
OpenAI’s ChatGPT reaches the coupon stage of building an ad business
The company is preparing to offer promotional ad credits to advertisers to encourage more marketers to test its ChatGPT ads offering.
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July 28, 2026
OpenAI is already building the org chart of a mature ad business
Two job postings on its careers page suggest OpenAI wants third parties, not just its own sellers, to sell its inventory.
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July 23, 2026
Lifestyle brand Stanley uses AI behind the scenes — but execs claim it won’t touch ad creative
Not every brand is racing to let AI anywhere near its ads. Stanley draws the line there on purpose.
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July 15, 2026
Reddit questions if AI data deals could hurt its ad business
Reddit’s ad business is built on the value of its community conversations. Now the company is debating whether selling those same conversations to AI companies could undermine that advantage.
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July 10, 2026
Platforms’ AI dilemma: scale without sameness
Using AI to create content risks a lot of it looking the same. But the platforms agree creativity will always come from humans.
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July 9, 2026
OpenAI set to expand ads to France, Germany and Ireland
The ads solutions vacancies in those markets signify that OpenAI will have achieved a presence in every major global advertising region within less than a year.
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July 7, 2026
“Brands recognize the cultural dominance of podcasts”: global podcaster Mel Robbins talks AI, ad budgets and audience ownership
The global podcaster sat down with Digiday during her first-ever Cannes Lions — an event she now knows holds real value.
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July 3, 2026
Electronic Arts is betting that in-game ads can out-earn CTV
To make in-game ads stick, EA has built its own stack rather than rent one. Now it wants to shape the standards before anyone else does.
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July 1, 2026
OpenAI looks beyond a single ad format with image, video and conversational ads in the works
OpenAI is hiring San Francisco-based software engineers to build text, image video, native, conversational and interactive ads.
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June 30, 2026
‘There’s two ways to build these platforms’: OpenAI’s ads boss David Dugan on going the other way
Inside OpenAI’s ad playbook: move fast, share the build, defer the hard questions.
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June 30, 2026
OpenAI ads boss David Dugan on third-party measurement: ‘it’s a natural step’
Since OpenAI refuses to share chat data, as it goes against its principles, external proof may be the only way to win advertiser trust.
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June 23, 2026
Cannes Briefing: Cannes is selling AI transformation. Off stage the talk is about the bill
The quiet part of the AI conversation at Cannes: what it actually costs
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June 19, 2026
OpenAI expands ads manager to U.K., adds CPC
Similar to the U.S. the ads manager is now widely available in the U.K., and is the fifth market where advertisers can access it.
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June 19, 2026
Invisible Cannes: The hidden workforce behind the Croisette
Everyone focuses on beach activations, cabanas and A-listers. But there's an entire infrastructure brands rely on to pull off the event.
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June 17, 2026
OpenAI moves to automate ad creative
OpenAI wants to automate the last thing advertisers still do themselves.
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June 15, 2026
As AI reshapes search, TikTok turns discovery into a performance pitch
The platform argues rising search activity is evidence that discovery is increasingly driving performance outcomes advertisers expect.
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June 10, 2026
OpenAI’s ChatGPT ads get its first conversion API partner in LiveRamp
The partnership enables advertisers to connect chatbot ads to real-world purchases for the first time via conversion data.
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June 10, 2026
LinkedIn wants to own B2B creator discovery with new creator marketplace
LinkedIn is aiming to make B2B creator discovery more scalable for brands looking to tap into its growing creator ecosystem.
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June 8, 2026
TikTok now has a seat next to Amazon and Walmart in RFPs
TikTok Shop has earned its place in the brief. What nobody has worked out yet, is who should actually run it.
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June 8, 2026
ChatGPT ads land in U.K. as OpenAI outlines EU privacy rules
OpenAI has updated its EU ad policy to confirm personalized ads will only be served to users who explicitly opt in.
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