Recent articles
October 5, 2026
TikTok’s ad network bet: More reach, more budget
TikTok wants to become a bigger part of advertisers’ media budgets by selling inventory beyond its own app.
digiday.com
October 5, 2026
OpenAI moves to make ChatGPT ads more measurable — and more visual
OpenAI is adding a new format, measurement tools and brand suitability testing as it looks to attract bigger budgets.
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October 1, 2026
OpenAI’s measurement gaps are keeping ChatGPT ads budgets at test level
OpenAI's ChatGPT ads have a measurement catch-22
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September 23, 2026
In Graphic Detail: LLMs keep citing YouTube in search results
The videos getting cited reveal how different AI search can be from traditional Google search.
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September 16, 2026
Perplexity is betting big on creators
AI companies face a tricky sell: to convince creators to advocate for a technology that many fear could threaten livelihoods.
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September 15, 2026
Electronic Arts is bundling its games to make a bigger pitch to advertisers
The gaming company is betting that giving brands access to multiple franchises in one buy will help it win bigger advertising budgets.
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September 14, 2026
OpenAI’s next ChatGPT ad format: click to chat, not to site
The new format lets brands turn an ad click into a conversation with an AI agent inside ChatGPT, rather than sending users to their websites.
digiday.com
August 27, 2026
Three years after Kokai, The Trade Desk is betting on refinement with Zuma
The Trade Desk wants Zuma — the next version of its programmatic platform, Kokai — to be easier to use, and even harder to leave.
digiday.com
August 27, 2026
‘Inside, most of them are dumpster fires’: Confessions of a frustrated indie agency ad exec
From surprise corporate card cancellations to phantom return-to-office mandates, one former indie agency exec talks about the chaos behind the scenes.
digiday.com
August 24, 2026
OpenAI is sharpening its focus on enterprise advertisers
The company is hiring a dedicated marketing role aimed at positioning OpenAI as a 'premium advertising platform for the world’s marketers'.
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August 21, 2026
Discord adds lower funnel with outcomes push
Discord is pushing its ad business further down the funnel, betting that its gaming communities can deliver more than impressions.
digiday.com
August 19, 2026
OpenAI’s ads business hits Europe at the six month mark
OpenAI will begin serving ads to people using ChatGPT across 31 European markets beginning August 24.
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August 19, 2026
DiVine, Vine’s spiritual successor, won’t rule out ads
The app has a strict 'no AI content' rule, and company isn't ruling out advertising.
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August 18, 2026
OpenAI builds offerings on consent as it expands ChatGPT ads to Europe
The company's new EU privacy policy goes live "later this month".
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August 12, 2026
Lifestyle brand Stanley 1913 adapts its marketing for the AI search era
The marketing it was doing worked well, but only for a human audience. The brand needed different approaches to ensure it was picked up by the AI platforms.
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August 10, 2026
OpenAI is coming for SMB advertisers
The company is going after smaller advertisers. Its job listings prove it.
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August 6, 2026
OpenAI brings product carousels to ChatGPT ads
It builds on OpenAI's product feed campaigns, bringing a Google Shopping-style carousel format to ChatGPT ahead of the Q4 holiday period.
digiday.com
July 30, 2026
OpenAI’s ChatGPT reaches the coupon stage of building an ad business
The company is preparing to offer promotional ad credits to advertisers to encourage more marketers to test its ChatGPT ads offering.
digiday.com
July 28, 2026
OpenAI is already building the org chart of a mature ad business
Two job postings on its careers page suggest OpenAI wants third parties, not just its own sellers, to sell its inventory.
digiday.com
July 23, 2026
Lifestyle brand Stanley uses AI behind the scenes — but execs claim it won’t touch ad creative
Not every brand is racing to let AI anywhere near its ads. Stanley draws the line there on purpose.
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