Recent articles
February 23, 2026
As it ramps up push to fund AI bets, Meta makes a new play for agencies
Even in the age of Advantage+, Meta needs agencies.
digiday.com
February 20, 2026
Pitch deck: Why Amazon believes its premium streaming inventory is worth the money
Amazon is pitching its DSP to make the case.
digiday.com
February 17, 2026
‘An influential seat at the table’: Why Target’s retail media business Roundel is one of the first to test ChatGPT ads
Roundel's svp Matt Drzewicki talked about what they expect from the pilot.
digiday.com
February 16, 2026
‘Being very careful’: Weeks after unveiling ad plans, OpenAI works to control the message
A month into its ad strategy, OpenAI tries to balance growth and trust.
digiday.com
February 10, 2026
YouTube’s upmarket TV push still runs on mid-funnel DNA
YouTube is balancing wanting to be premium TV, the short-form powerhouse and a creator economy engine all at once.
digiday.com
February 5, 2026
OpenAI’s plan for ChatGPT ads starts with brands, not agencies
The industry has found out more about the upcoming tests via whispers, rumors and reporting, rather than OpenAI’s own ads team.
digiday.com
February 3, 2026
WTF is Google’s Universal Commerce Protocol?
Google launched its UCP last month -- a foundational layer which looks to enable agentic shopping within the tech giant’s ecosystem.
digiday.com
February 2, 2026
In Graphic Detail: Why TikTok still faces an uphill battle in the U.S.
TikTok’s existence in the U.S. under new ownership, isn’t as smooth sailing as it hoped, at least not yet.
digiday.com
January 27, 2026
As ChatGPT’s growth slows, ads look like the next risky move
While launching an ad business might be good for the AI platform's bottom line, it could cause some users to jump ship as a result.
digiday.com
January 26, 2026
TikTok’s confirmed U.S. deal still leaves unanswered questions
While a lot of the details seems familiar, it still doesn’t answer the inevitable unknowns.
digiday.com
January 21, 2026
OpenAI is hiring engineers, not ad sellers, first to build its ad business
OpenAI is focused on constructing the machine before worrying about selling what comes out of it.
digiday.com
January 20, 2026
Pinterest CRO Bill Watkins leaves amid reorganization
The move comes just over three weeks before the company reveals its Q4 2025 earnings update on February 12.
digiday.com
January 20, 2026
As OpenAI gears up to launch ChatGPT ads, marketers try to keep up
Marketers were just getting used to how to show up organically in the platform. Now they have to figure out the next phase: paid.
digiday.com
January 19, 2026
In Graphic Detail: Why platforms are turning social video into living room TV
2026 is shaping up to be the year that the rest of the platforms join YouTube in turning the screw on traditional TV.
digiday.com
January 16, 2026
Future of Marketing Briefing: X claims an ad comeback, reality proves out a different thesis
The comeback story X wants told, and the ad business it actually has.
digiday.com
January 13, 2026
‘More focused on advertising than ever before’: Nearly all of X’s top 100 advertisers returned, ads boss claims
Claim comes as X is embroiled in latest scandal that involves it's AI chatbot Grok creating sexualized images of women and minors.
digiday.com
January 8, 2026
Pitch deck: How Amazon is emerging as the proof layer for TV spend
Amazon is positioning itself to advertisers as the “first-stop shop” for planning, buying, optimizing and measuring TV.
digiday.com
January 7, 2026
OpenAI’s countdown: monetization, ads, and a Google-shaped threat
With fierce competition from Google et al, the clock is ticking for the AI company to launch its ad business.
digiday.com
January 1, 2026
For platforms, here’s what’s not going to happen in 2026
Rather than the traditional platform predictions, this is a list of what Digiday believes won’t happen next year.
digiday.com
December 22, 2025
TikTok Shop offers incentives to new sellers, as U.S. uncertainty is finally over
TikTok is jump-starting its e-commerce ambitions in the U.S., now an agreement on the U.S. deal has finally been signed.
digiday.com
December 18, 2025
In Graphic Detail: Why YouTube is a genuine threat to Netflix
Digiday has charted exactly how YouTube is a real threat to Netflix, due to its dominance of watch time, user base and its ability to totally reshape viewing behaviors.
digiday.com
December 17, 2025
‘This isn’t the old pre-roll world’: YouTube has been talking TV — now it’s selling that way
YouTube is ramping up efforts to get TV’s largest advertisers to move more of their budget into its platform.
digiday.com
December 12, 2025
Pitch deck: How Amazon is recasting Twitch as a core part of its CTV pitch
Amazon is positioning Twitch as a defining asset in its CTV ambitions.
digiday.com
December 9, 2025
Why 2026 could be Snap’s biggest year yet – according to one exec
Snap’s senior director of product marketing, Abby Laursen talked to Digiday about its campaign automation plans for 2026.
digiday.com
December 5, 2025
In Graphic Detail: Here’s what the creator economy is expected to look like in 2026
Digiday has charted its expected revenue, key platforms for creator content as well as what types of creators brands want to work with.
digiday.com
December 2, 2025
U.K. retailer Tesco wants advertisers to see it as equal to any traditional media partner
Tesco’s client development director, Nick Ashley, talked to Digiday about its latest Upfront, the importance of shopper data, as well as how much its ad business impacts profit margins.
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