Recent articles
April 10, 2026
OpenAI has quietly launched its ads manager as it races to build out its ads business
The AI platform quietly launched its ads manager within its ChatGPT ads pilot advertisers last week, and also lowered the barrier to joining the test.
digiday.com
April 8, 2026
Who is OpenAI’s global head of ads, David Dugan?
Digiday talked to people who've known him throughout his career to find out exactly why OpenAI believe he's the right person for the job.
digiday.com
April 7, 2026
TikTok’s Khartoon Weiss to exit the platform as its head of global business
Weiss, who was North America head of global business solutions at the company, is leaving on Friday, according to a memo shared with clients.
digiday.com
April 6, 2026
The Trade Desk is changing how advertisers buy — and what they can see
The Trade Desk’s new buying modes bundle costs and automate decisions. Here’s what that means for advertisers.
digiday.com
March 31, 2026
In graphic detail: The long road to accountability for social media platforms
Last week's social media addiction rulings signal a fundamental shift: the platforms can now judged, not just on their content, but on how they are built and designed.
digiday.com
March 30, 2026
Pinterest bets measurement and SMBs will boost performance revenue
Vik Gupta (vp, gm of monetization) has been tasked with strengthening Pinterest’s push to become a permanent media plan fixture.
digiday.com
March 26, 2026
TikTok rebrands its advertiser pitch around full-funnel ambition
The company's latest business campaign aims to make the point that the app sees itself as a top tier platform for advertisers, where the full funnel can happen within one experience.
digiday.com
March 24, 2026
TikTok courts CMOs with first-ever Collective, as it targets bigger budgets
In its first CMO-focused event in the U.K. TikTok showcased how easy it is for brands to create content. The event is only part of the platform's sharper 2026 commercial strategy: targeting larger,...
digiday.com
March 18, 2026
Advertisers aren’t happy about picking up Meta’s European tax tab
As things stand, Meta hasn’t provided any communication to ad execs about these additional fees, beyond the email shared with Digiday.
digiday.com
March 17, 2026
The Trade Desk remains the dominant DSP but its advertisers are starting to shop around
The gap between The Trade Desk’s public confidence and what its advertisers describe on the ground has rarely been harder to close.
digiday.com
March 10, 2026
OpenAI is b building the ad tech stack it’s currently borrowing
Companies don’t build out an internal ads org – let alone pay up to $385,000 to do it – if they’re planning to rely on outside vendors forever.
digiday.com
March 9, 2026
In graphic detail: How Anthropic’s Pentagon refusal is paying off in downloads, brand trust and enterprise deals
OpenAI's Pentagon deal seemed to spark uproar among its users, many of whom were against it. Anthropic's refusal to agree to the terms was seen by users as the more trustworthy alternative.
digiday.com
March 9, 2026
Meta’s measurement and attribution updates are welcomed, but not ground-breaking, ad execs say
Meta is rolling out the updates starting this month, in a bid to bring it more in line with third-party platforms. While advertisers always welcome more transparency, the changes alone won’t necess...
digiday.com
March 5, 2026
Pitch deck: How ChatGPT ads are being sold to Criteo advertisers
OpenAI has the ad inventory. Criteo has relationships with advertisers. Here’s how they’re using them.
digiday.com
March 4, 2026
‘The conversation has shifted’: The CFO moved upstream. Now agencies have to as well
One interesting side effect of marketing coming under greater scrutiny in the boardroom: CFOs are working more closely with agencies than ever before.
digiday.com
February 24, 2026
Gary Vaynerchuk built his name telling CMOs they were wrong. Now he’s telling their CFOs instead
Gary Vaynerchuk has a new favorite meeting.
digiday.com
February 23, 2026
As it ramps up push to fund AI bets, Meta makes a new play for agencies
Even in the age of Advantage+, Meta needs agencies.
digiday.com
February 20, 2026
Pitch deck: Why Amazon believes its premium streaming inventory is worth the money
Amazon is pitching its DSP to make the case.
digiday.com
February 17, 2026
‘An influential seat at the table’: Why Target’s retail media business Roundel is one of the first to test ChatGPT ads
Roundel's svp Matt Drzewicki talked about what they expect from the pilot.
digiday.com
February 16, 2026
‘Being very careful’: Weeks after unveiling ad plans, OpenAI works to control the message
A month into its ad strategy, OpenAI tries to balance growth and trust.
digiday.com
February 10, 2026
YouTube’s upmarket TV push still runs on mid-funnel DNA
YouTube is balancing wanting to be premium TV, the short-form powerhouse and a creator economy engine all at once.
digiday.com
February 5, 2026
OpenAI’s plan for ChatGPT ads starts with brands, not agencies
The industry has found out more about the upcoming tests via whispers, rumors and reporting, rather than OpenAI’s own ads team.
digiday.com
February 3, 2026
WTF is Google’s Universal Commerce Protocol?
Google launched its UCP last month -- a foundational layer which looks to enable agentic shopping within the tech giant’s ecosystem.
digiday.com
February 2, 2026
In Graphic Detail: Why TikTok still faces an uphill battle in the U.S.
TikTok’s existence in the U.S. under new ownership, isn’t as smooth sailing as it hoped, at least not yet.
digiday.com
January 27, 2026
As ChatGPT’s growth slows, ads look like the next risky move
While launching an ad business might be good for the AI platform's bottom line, it could cause some users to jump ship as a result.
digiday.com
January 26, 2026
TikTok’s confirmed U.S. deal still leaves unanswered questions
While a lot of the details seems familiar, it still doesn’t answer the inevitable unknowns.
digiday.com
January 21, 2026
OpenAI is hiring engineers, not ad sellers, first to build its ad business
OpenAI is focused on constructing the machine before worrying about selling what comes out of it.
digiday.com
January 20, 2026
Pinterest CRO Bill Watkins leaves amid reorganization
The move comes just over three weeks before the company reveals its Q4 2025 earnings update on February 12.
digiday.com
January 20, 2026
As OpenAI gears up to launch ChatGPT ads, marketers try to keep up
Marketers were just getting used to how to show up organically in the platform. Now they have to figure out the next phase: paid.
digiday.com
January 19, 2026
In Graphic Detail: Why platforms are turning social video into living room TV
2026 is shaping up to be the year that the rest of the platforms join YouTube in turning the screw on traditional TV.
digiday.com