Recent articles
May 18, 2026
Inside The Trade Desk’s Claude-powered campaign agent
The Trade Desk is using Claude to build campaigns. That’s just the start of it.
digiday.com
May 13, 2026
TikTok launches MCP server to let AI agents run campaigns
The platform launched its own model context protocol (MCP) server during its sixth annual TikTok World event.
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May 13, 2026
Ad tech is lining up behind OpenAI (it’s been here before)
OpenAI needs ad tech. Ad tech knows it won’t always.
digiday.com
May 12, 2026
OpenAI makes it easier to run shopping ads in ChatGPT
OpenAI automates product ads for e-commerce brands, tapping existing catalogue infrastructure.
digiday.com
May 7, 2026
‘Expand thoughtfully’: OpenAI offers ChatGPT ads to new markets including the U.K., Brazil and Japan
Over the coming weeks it will start testing ads in its ChatGPT AI-powered chatbot in the U.K., Brazil, Japan, South Korea and Mexico.
digiday.com
May 6, 2026
‘Maybe ChatGPT is a different kind of a place’: Why OpenAI is saying no to search budgets — for now
OpenAI is coming for performance budgets — it just isn’t ready yet.
digiday.com
May 5, 2026
OpenAI opens up ChatGPT ads manager to the U.S. while promising third-party measurement, CPA bidding
To bring in smaller advertisers, Open has also dropped its $50,000 minimum spend requirement.
digiday.com
May 4, 2026
TikTok recreates its ads for billboards through Vistar partnership
Partnering with Vistar Media, TikTok is rebuilding — not repurposing — ad creative for OOH, with tight control over branding and execution.
digiday.com
May 1, 2026
OpenAI starts laying foundations for ChatGPT ads in EU
Updates to the company's conversion pixel signals a consent-first approach to ads in Europe, shaped by stricter EU privacy rules.
digiday.com
April 30, 2026
X upgrades its ad platform in long overdue overhaul
This is the platform's biggest update in its history, having previously been criticized for not keeping up with peers on performance.
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April 29, 2026
Meta opens its ad ecosystem to third-party AI tools
The platform is introducing Meta ads AI connectors, as part of its broader AI push to make campaign management easier.
digiday.com
April 27, 2026
Advertisers are flying blind on ChatGPT ads — Adthena wants to change that
Adthena has launched ChatGPT AdBridge -- a tool which aims to turn clients' existing Google Ads accounts into ready-to-run ChatGPT campaigns.
digiday.com
April 23, 2026
YouTube is turning audio into an ad product — SiriusXM is selling it
The streaming giant has exclusively partnered with SiriusXM Media to sell YouTube's "audio-first" inventory in the U.S.
digiday.com
April 21, 2026
OpenAI turns on cost-per-click ads inside ChatGPT
The move come as the platform looks to hire its first Advertising Marketing Science Lead.
digiday.com
April 17, 2026
‘Everything is coming down’: ChatGPT ads are getting cheaper
While the pilot CPM started out at $60, advertisers are now seeing that price drop to as low as $25, just nine weeks into the test.
digiday.com
April 16, 2026
OpenAI builds tool to track whether ChatGPT ads convert
The AI platform is selectively enabling its pixel for some advertisers in the pilot as it continues to test and iterate its capability.
digiday.com
April 15, 2026
A closer look at OpenAI’s ads manager – and how much work it still needs
OpenAI’s ads manager is being tested. Here’s what it can (and can’t) do yet.
digiday.com
April 10, 2026
OpenAI has quietly launched its ads manager as it races to build out its ads business
The AI platform quietly launched its ads manager within its ChatGPT ads pilot advertisers last week, and also lowered the barrier to joining the test.
digiday.com
April 8, 2026
Who is OpenAI’s global head of ads, David Dugan?
Digiday talked to people who've known him throughout his career to find out exactly why OpenAI believe he's the right person for the job.
digiday.com
April 7, 2026
TikTok’s Khartoon Weiss to exit the platform as its head of global business
Weiss, who was North America head of global business solutions at the company, is leaving on Friday, according to a memo shared with clients.
digiday.com
April 6, 2026
The Trade Desk is changing how advertisers buy — and what they can see
The Trade Desk’s new buying modes bundle costs and automate decisions. Here’s what that means for advertisers.
digiday.com
March 31, 2026
In graphic detail: The long road to accountability for social media platforms
Last week's social media addiction rulings signal a fundamental shift: the platforms can now judged, not just on their content, but on how they are built and designed.
digiday.com
March 30, 2026
Pinterest bets measurement and SMBs will boost performance revenue
Vik Gupta (vp, gm of monetization) has been tasked with strengthening Pinterest’s push to become a permanent media plan fixture.
digiday.com
March 26, 2026
TikTok rebrands its advertiser pitch around full-funnel ambition
The company's latest business campaign aims to make the point that the app sees itself as a top tier platform for advertisers, where the full funnel can happen within one experience.
digiday.com
March 24, 2026
TikTok courts CMOs with first-ever Collective, as it targets bigger budgets
In its first CMO-focused event in the U.K. TikTok showcased how easy it is for brands to create content. The event is only part of the platform's sharper 2026 commercial strategy: targeting larger,...
digiday.com
March 18, 2026
Advertisers aren’t happy about picking up Meta’s European tax tab
As things stand, Meta hasn’t provided any communication to ad execs about these additional fees, beyond the email shared with Digiday.
digiday.com
March 17, 2026
The Trade Desk remains the dominant DSP but its advertisers are starting to shop around
The gap between The Trade Desk’s public confidence and what its advertisers describe on the ground has rarely been harder to close.
digiday.com
March 10, 2026
OpenAI is b building the ad tech stack it’s currently borrowing
Companies don’t build out an internal ads org – let alone pay up to $385,000 to do it – if they’re planning to rely on outside vendors forever.
digiday.com
March 9, 2026
Meta’s measurement and attribution updates are welcomed, but not ground-breaking, ad execs say
Meta is rolling out the updates starting this month, in a bid to bring it more in line with third-party platforms. While advertisers always welcome more transparency, the changes alone won’t necess...
digiday.com
March 9, 2026
In graphic detail: How Anthropic’s Pentagon refusal is paying off in downloads, brand trust and enterprise deals
OpenAI's Pentagon deal seemed to spark uproar among its users, many of whom were against it. Anthropic's refusal to agree to the terms was seen by users as the more trustworthy alternative.
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