Michael Bürgi

Although no deals have been cut yet, outcomes will be a major factor in this year's negotiations, while complicating factors include measurement and flexibility.

Dentsu just retained Heineken's global business, and apparently the new CEO was involved. Should he take the heat for losing Microsoft? Most say no.

Omnicom confirmed the move, which is seen by one analyst as a move to fold outcomes into the media investment abilities of the holdco.

Although Scintilla has been up and running since 2021, it’s making more of its commerce-side data available to agencies and tech partners, and it’s also giving them more direct access to it.

Where 68% of CMOs are seen as actively contributing to strategy and strategic decisions, only 8% are perceived as actually leading it.

Horizon Media’s one example, through its Blue Hour Studios, which is working with advertisers like SharkNinja to pressure-test and adapt campaigns on the fly, using creators in the beginning stages.

Agencies are hiring talent from the big leagues, crystallizing sport-related efforts into full-fledged business opportunities, while others look for the danger in tapping AI in too many places.

Marketers have learned that cutting back media spend during bad times hurts far more in the long run than short-term financial gain.

As the Newfronts try to show off better tools, content and measurement, the broader upfront market is trying to stay the course in the face of economic uncertainty.

Besides taking over an adjacent hotel, the conference is holding more events on the beach as it ramps up its meetups between marketers and vendors.

Part of Stagwell's Code and Theory Network, Instrument has been able to help clients imagine projects not doable just a handful of years ago.

As Meta and YouTube suffer defeats with damages in court, will media buyers steer clients away from them? Unlikely for now.

Lord believes the lack of transparency across the agency world is something that AI can improve upon.

Despite a war in the Middle East, rising oil, gas and consumer prices and a fresh round of tariffs that are roiling economies, brands and buyers are largely staying the course in media spending.

The Town Halls revealed the most about the challenges and solutions media agencies face with integrating AI systems and processes into workflows

Ralph Pardo, CEO of Omnicom Media North America, explained how far along the holding company is in absorbing IPG's agency brands, as well as why they were kept alive.

With WPP's strategic transformation announced last week, the battle for holding company supremacy could turn out differently than it's been the last five years.

As marketing teams struggle with a lack of strategy and tools according to research, Boston-based Boathouse has hired someone to fill that gap.