Recent articles
August 13, 2026
Moloco launches an agency partner program, in part to expand beyond mobile programmatic
Although not a pure-play DSP, Moloco is expanding beyond into CTV and other media realms, building on its mobile and app base.
digiday.com
August 10, 2026
Media Buying Briefing: How Instrument won Croc’s business in a day
The agency’s calling card is applying technology-driven creative solutions for clients to get them to think far beyond the parameters of what they're comfortable with.
digiday.com
August 7, 2026
Synthetic data specialist Ideally wants research to be used at the start of the creative process
Ideally is looking to reinvent research when serving the creative side of the industry by integrating consumer insights earlier in the creative process.
digiday.com
August 3, 2026
Media Buying Briefing: The latest lures holding companies are using to grow principal media
As holdcos rush to equip themselves with AI tools and services, they still haven’t figured out how to sell them. Meantime, principal media has become a major source of profit margin.
digiday.com
July 27, 2026
Media Buying Briefing: Why Omnicom merged Mediahub and Hearts & Science
Merging Hearts & Science and Mediahub into one agency that will operate under a new name and brand may not be the last move the holding company makes in simplifying its go-to-market offering.
digiday.com
July 22, 2026
The upfront market is nearly done, as sports acts as both negotiation driver and obstacle
All that’s left for buyers to do is to finalize packages with any traditional media firms that don’t have some digital or streaming element.
digiday.com
July 13, 2026
Media Buying Briefing: How Mediasense and other consultancies are girding for a busy second-half
If the agency world is on the verge of another mediapalooza, then advisory firms need to be at the ready, including Mediasense which has a new CEO.
digiday.com
July 6, 2026
Media Buying Briefing: It’s a world party at the World Cup, unless you’re looking to get in now
Halfway through soccer's biggest quadrennial event, ratings are up and enthusiasm is high — so long as the U.S. and Mexico stay in the competition.
digiday.com
June 29, 2026
Media Buying Briefing: The holdco tech heads expound on the ups and downs of building AI
As AI becomes a bigger and broader part of the holding company model, their tech heads seek opportunity while grappling with challenges.
digiday.com
June 25, 2026
At Cannes, Omnicom Media and NBCU say they’re crafting dynamic contextual ads for content
Metadata from NBCU is key to adapting Omnicom clients' creative be dynamically contextual to the shows in which they run.
digiday.com
June 24, 2026
Omnicom Media and Paramount+ partner on dynamic fixed ad units in the streamer’s premieres
Sponsor units in the media company’s streaming premieres are dynamically adapted to enable advertisers to tell a sequential story in those ad breaks, the first time Paramount has added a dynamic in...
digiday.com
June 23, 2026
Omnicom Media and Disney Advertising collaborate to enable sequential ads in streaming
Omnicom Media and Disney have implemented a connected TV ad solution that enables dynamic sequential storytelling across VOD and live programming.
digiday.com
June 22, 2026
Omnicom Media kicks off a series of partnerships at Cannes Lions with a first-time Netflix deal
Omnicom Media is integrating Acxiom audience data into Netflix’s ad capabilities to enable more relevant ads, and sometimes even work them into the content
digiday.com
June 22, 2026
Media Buying Briefing: How Sport Beach became a big Cannes Lions destination — and a business
Sport Beach started as a one-slide concept. It's since grown into one of Cannes Lions' most popular activations – and a standalone business unit for holdco Stagwell.
digiday.com
June 19, 2026
Omnicom Media rolls out research showing the need for CTV advertising to change its ways
Omnicom plans to tackle frequency problems with streaming while also bringing a greater degree of contextual relevance to the advertising it creates, plans and activates for clients.
digiday.com
June 19, 2026
Stagwell enhances its AI-powered tools on the media side
The Media Machine extends what Stagwell built with The Machine, which formally launched in January.
digiday.com
June 9, 2026
Mile Marker acquires Lift to enhance its creative and digital performance chops
The PE-owned independent continues to acquire shops that round its offerings, the latest adding creative and performance assets as the two explore how to apply AI.
digiday.com
June 8, 2026
Media Buying Briefing: The upfront has started to move, as sports leads the way again
The upfront has begun to move, and sports is leading the way, but budgets are getting tighter as the buying season progresses.
digiday.com
June 3, 2026
Overheard: Revisiting the K2 Report on media agency practices like rebates and principal media
The good news: more marketers have updated their media agency contracts; the bad news: not as many have updated the principal media verbiage and remain vulnerable to its use unwittingly.
digiday.com
June 1, 2026
Media Buying Briefing: Dentsu’s agentic ambitions and how it plays out in the upfronts
Beth Ann Kaminkow and Will Swayne explained how they’re adapting AI into Dentsu’s processes, as well as what to expect in this upfront market that’s getting underway.
digiday.com
May 28, 2026
Knower Tech hires Prebid’s Racic to helm a new data curation offering for buy and sell sides
The new data vertical Racic and Janelli will oversee aims to synthesize complementary data tools into a cohesive, AI-powered vertical for agencies and in-house marketing teams.
digiday.com
May 18, 2026
Media Buying Briefing: What buyers expect out of this year’s upfront marketplace
Although no deals have been cut yet, outcomes will be a major factor in this year's negotiations, while complicating factors include measurement and flexibility.
digiday.com