Recent articles
July 13, 2026
Media Buying Briefing: How Mediasense and other consultancies are girding for a busy second-half
If the agency world is on the verge of another mediapalooza, then advisory firms need to be at the ready, including Mediasense which has a new CEO.
digiday.com
July 6, 2026
Media Buying Briefing: It’s a world party at the World Cup, unless you’re looking to get in now
Halfway through soccer's biggest quadrennial event, ratings are up and enthusiasm is high — so long as the U.S. and Mexico stay in the competition.
digiday.com
June 29, 2026
Media Buying Briefing: The holdco tech heads expound on the ups and downs of building AI
As AI becomes a bigger and broader part of the holding company model, their tech heads seek opportunity while grappling with challenges.
digiday.com
June 25, 2026
At Cannes, Omnicom Media and NBCU say they’re crafting dynamic contextual ads for content
Metadata from NBCU is key to adapting Omnicom clients' creative be dynamically contextual to the shows in which they run.
digiday.com
June 24, 2026
Omnicom Media and Paramount+ partner on dynamic fixed ad units in the streamer’s premieres
Sponsor units in the media company’s streaming premieres are dynamically adapted to enable advertisers to tell a sequential story in those ad breaks, the first time Paramount has added a dynamic in...
digiday.com
June 23, 2026
Omnicom Media and Disney Advertising collaborate to enable sequential ads in streaming
Omnicom Media and Disney have implemented a connected TV ad solution that enables dynamic sequential storytelling across VOD and live programming.
digiday.com
June 22, 2026
Omnicom Media kicks off a series of partnerships at Cannes Lions with a first-time Netflix deal
Omnicom Media is integrating Acxiom audience data into Netflix’s ad capabilities to enable more relevant ads, and sometimes even work them into the content
digiday.com
June 22, 2026
Media Buying Briefing: How Sport Beach became a big Cannes Lions destination — and a business
Sport Beach started as a one-slide concept. It's since grown into one of Cannes Lions' most popular activations – and a standalone business unit for holdco Stagwell.
digiday.com
June 19, 2026
Omnicom Media rolls out research showing the need for CTV advertising to change its ways
Omnicom plans to tackle frequency problems with streaming while also bringing a greater degree of contextual relevance to the advertising it creates, plans and activates for clients.
digiday.com
June 19, 2026
Stagwell enhances its AI-powered tools on the media side
The Media Machine extends what Stagwell built with The Machine, which formally launched in January.
digiday.com
June 9, 2026
Mile Marker acquires Lift to enhance its creative and digital performance chops
The PE-owned independent continues to acquire shops that round its offerings, the latest adding creative and performance assets as the two explore how to apply AI.
digiday.com
June 8, 2026
Media Buying Briefing: The upfront has started to move, as sports leads the way again
The upfront has begun to move, and sports is leading the way, but budgets are getting tighter as the buying season progresses.
digiday.com
June 3, 2026
Overheard: Revisiting the K2 Report on media agency practices like rebates and principal media
The good news: more marketers have updated their media agency contracts; the bad news: not as many have updated the principal media verbiage and remain vulnerable to its use unwittingly.
digiday.com
June 1, 2026
Media Buying Briefing: Dentsu’s agentic ambitions and how it plays out in the upfronts
Beth Ann Kaminkow and Will Swayne explained how they’re adapting AI into Dentsu’s processes, as well as what to expect in this upfront market that’s getting underway.
digiday.com
May 28, 2026
Knower Tech hires Prebid’s Racic to helm a new data curation offering for buy and sell sides
The new data vertical Racic and Janelli will oversee aims to synthesize complementary data tools into a cohesive, AI-powered vertical for agencies and in-house marketing teams.
digiday.com
May 18, 2026
Media Buying Briefing: What buyers expect out of this year’s upfront marketplace
Although no deals have been cut yet, outcomes will be a major factor in this year's negotiations, while complicating factors include measurement and flexibility.
digiday.com
May 11, 2026
Media Buying Briefing: Takeshi Sano is making the rounds for Dentsu — is it enough?
Dentsu just retained Heineken's global business, and apparently the new CEO was involved. Should he take the heat for losing Microsoft? Most say no.
digiday.com
May 7, 2026
Omnicom quietly moves Flywheel and Omni into the media group
Omnicom confirmed the move, which is seen by one analyst as a move to fold outcomes into the media investment abilities of the holdco.
digiday.com
April 28, 2026
Walmart’s expanded data offering to agencies and advertisers gets closer to self-serve
Although Scintilla has been up and running since 2021, it’s making more of its commerce-side data available to agencies and tech partners, and it’s also giving them more direct access to it.
digiday.com
April 28, 2026
CMOs continue their uphill climb in the eyes of their CEOs: Boathouse study
Where 68% of CMOs are seen as actively contributing to strategy and strategic decisions, only 8% are perceived as actually leading it.
digiday.com
April 27, 2026
Media Buying Briefing: Agencies turn creators into test labs for campaigns and product innovation
Horizon Media’s one example, through its Blue Hour Studios, which is working with advertisers like SharkNinja to pressure-test and adapt campaigns on the fly, using creators in the beginning stages.
digiday.com
April 24, 2026
Sports guidance to brands from three sources: Keep the fan top of mind and you might just win
Agencies are hiring talent from the big leagues, crystallizing sport-related efforts into full-fledged business opportunities, while others look for the danger in tapping AI in too many places.
digiday.com
April 20, 2026
Media Buying Briefing: As Q1 results from a few holdcos show, the market’s not panicking, yet
Marketers have learned that cutting back media spend during bad times hurts far more in the long run than short-term financial gain.
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