Michael Bürgi

BaD Mktg is just two employees and a lot of AI to run the business and ideate. The secret to its success? The experience of the people leading the ideation.

Agentic media tools dominate agency pitch decks; just don't mention the Hugging Face Incident.

The holdco and the ad-tech platform are taking in-content ad insertion to a new level, identifying scenes that can be monetized contextually.

As it dug into the reasons and ways consumers skip ads, Omnicom Media also laid out four ways to get them more interested in clients' messaging.

With a record $11.6 billion expected to be spent once all votes are cast and counted, this midterm election season is like none ever experienced before.

All social media platforms these days bristle with exponentially increasing amounts of AI slop. What if there's a new way to root it out?

John Kahan explains how Palantir lets clients control their own data destiny, and what differential privacy means as a differentiator.

SktechDeck, Markacy and Futureman are now being pitched by 24 Seven’s new business team as any combination of the three shops that a client might want to tap

WPP seems to be in the catbird seat to hold onto Coca-Cola's global media business. But will Omnicom or Dentsu win North American media?

The former CMO of GE has seen agencies of all stripes and sizes come and go. If they're not putting the client first, they're not doing job one.

One reason for the move to bring in new leadership: the commerce media and retail media worlds continue to grow at impressive rates

WPP is feeling the heat from several directions in courts of law. But will clients actually care, or think of leaving? Possibly not.

The ANA is hammering out guidelines around standardization of retail media measurement, on behalf of its member base of marketers

After throwing around transformation for the last few years, holdcos are now obsessed with delivering outcomes — but it's not as easy as they make it sound.

Although not a pure-play DSP, Moloco is expanding beyond into CTV and other media realms, building on its mobile and app base.

The agency’s calling card is applying technology-driven creative solutions for clients to get them to think far beyond the parameters of what they're comfortable with.

Ideally is looking to reinvent research when serving the creative side of the industry by integrating consumer insights earlier in the creative process.

As holdcos rush to equip themselves with AI tools and services, they still haven’t figured out how to sell them. Meantime, principal media has become a major source of profit margin. 

Merging Hearts & Science and Mediahub into one agency that will operate under a new name and brand may not be the last move the holding company makes in simplifying its go-to-market offering.

All that’s left for buyers to do is to finalize packages with any traditional media firms that don’t have some digital or streaming element.