Recent articles
April 9, 2026
Possible expands not only its area but also its marketer presence, aka ‘gold dust’
Besides taking over an adjacent hotel, the conference is holding more events on the beach as it ramps up its meetups between marketers and vendors.
digiday.com
April 6, 2026
Media Buying Briefing: Instrument’s CEO on how agencies need to lead clients on AI
Part of Stagwell's Code and Theory Network, Instrument has been able to help clients imagine projects not doable just a handful of years ago.
digiday.com
March 30, 2026
Media Buying Briefing: What will Meta’s and YouTube’s legal losses mean for the marketplace?
As Meta and YouTube suffer defeats with damages in court, will media buyers steer clients away from them? Unlikely for now.
digiday.com
March 23, 2026
Media Buying Briefing: Horizon’s Bob Lord on the ways agencies have to adapt to survive today
Lord believes the lack of transparency across the agency world is something that AI can improve upon.
digiday.com
March 17, 2026
Media Buying Briefing: Is ad marketplace uncertainty the new normal?
Despite a war in the Middle East, rising oil, gas and consumer prices and a fresh round of tariffs that are roiling economies, brands and buyers are largely staying the course in media spending.
digiday.com
March 9, 2026
Media Buying Briefing: Overheard at DMBS Spring 2026: AI from the top to the bottom of agencies
The Town Halls revealed the most about the challenges and solutions media agencies face with integrating AI systems and processes into workflows
digiday.com
March 4, 2026
Omnicom Media North America CEO Ralph Pardo on integration and disintermediation
Ralph Pardo, CEO of Omnicom Media North America, explained how far along the holding company is in absorbing IPG's agency brands, as well as why they were kept alive.
digiday.com
March 2, 2026
Media Buying Briefing: The Big Three’s pieces are in place – let’s see who wins
With WPP's strategic transformation announced last week, the battle for holding company supremacy could turn out differently than it's been the last five years.
digiday.com
February 25, 2026
Can agencies fix the AI disconnect between the C-suite and marketing teams? Boathouse is trying to
As marketing teams struggle with a lack of strategy and tools according to research, Boston-based Boathouse has hired someone to fill that gap.
digiday.com
February 23, 2026
Media Buying Briefing: Dentsu’s new CEO on how he’s going to grow the business again
Takeshi Sano takes over as global CEO, and brings with him a more outgoing and worldly approach to running the Japanese-owned holding company.
digiday.com
February 19, 2026
Omnicom’s lack of surprises in its 2025 earnings is both a good and bad thing
Results were neither spectacularly good nor terribly bad, with 2025 revenue up 10%, thanks in part to including one month of revenue from Interpublic Group
digiday.com
February 16, 2026
Media Buying Briefing: Attivo breathes new life into Hill Holliday and DNY with senior media hires
Ex-Mediacom execs Sasha Savic and Anush Prabhu will lead Attivo's expanded U.S. agencies, with a combination of tech and expanded media offerings.
digiday.com
February 11, 2026
Canadian indie Salt XC expands its U.S. presence with purchase of Craft & Commerce
Less than a year after buying Nectar First, an AI-driven specialist, Salt XC has expanded its full-service media offerings with the purchase of Craft and Commerce.
digiday.com
February 10, 2026
Publicis forms new Influential Sports squad to hone its skills in the white-hot sports media arena
Publicis Groupe formed Influential Sports, a new unit that taps into the creator and influencer marketplace to help brands connect with sports fans on a deeper level.
digiday.com
February 9, 2026
Media Buying Briefing: Why is Wall Street punishing Publicis – and maybe other holdcos?
Is it possible that Wall Street doesn't understand the value of a holding company anymore – or at least is missing the intangibles?
digiday.com
February 6, 2026
WPP Media beefs up its sports insights prowess with new partnership with Genius Sports
WPP Media's partnership with Genius Sports brings first-party audience data to the game, which may help lead to better outcomes for clients.
digiday.com
February 3, 2026
Gale agency study on emerging media encourages marketers to tap more deeply into communities
The Stagwell agency found that with more social platforms evolving their ad offerings, brands can essentially harness word-of-mouth in a 2.0 manner.
digiday.com
January 26, 2026
Media Buying Briefing: CourtAvenue’s new president looks to grow, integrate and find M&A targets
Robyn Freye was Stagwell’s chief growth officer who had a hand in winning clients such as Qualcomm and Expedia, and helped to build out Sports Beach.
digiday.com
January 23, 2026
The fog between agencies and clients around data just keeps getting thicker: ID Comms report
Agencies blame clients for being so silo’d that the agency doesn’t have clarity on client data, arguably the lifeblood of modern digital marketing.
digiday.com
January 19, 2026
Media Buying Briefing: How Horizon and Havas’ JV aims to distinguish itself in a ‘red ocean’
The joint venture is involved in multiple pitches for businesses with a strong U.S. base and international aspirations, while visiting pitch consultants to make sure it’s part of the consideration ...
digiday.com
January 16, 2026
Forrester’s principal media report: It’s here to stay, so wise up on how to use it
The report acknowledges that the practice of principal media will only grow, but it offers ways to increase transparency around the opaque process.
digiday.com
January 13, 2026
Will technology enable independent agencies to match the holdcos? They think so
Technology is seen by indies as a potential great equalizer when it comes to delivering solutions for clients, and competing with bigger agencies.
digiday.com
January 12, 2026
Media Buying Briefing: How the holdcos fared in 2025, according to Comvergence
The gap between Publicis, which ended up the year $9.5 billion in the positive, and second place Dentsu with $1.7 billion, is cavernous.
digiday.com