Recent articles
February 23, 2026
Media Buying Briefing: Dentsu’s new CEO on how he’s going to grow the business again
Takeshi Sano takes over as global CEO, and brings with him a more outgoing and worldly approach to running the Japanese-owned holding company.
digiday.com
February 19, 2026
Omnicom’s lack of surprises in its 2025 earnings is both a good and bad thing
Results were neither spectacularly good nor terribly bad, with 2025 revenue up 10%, thanks in part to including one month of revenue from Interpublic Group
digiday.com
February 16, 2026
Media Buying Briefing: Attivo breathes new life into Hill Holliday and DNY with senior media hires
Ex-Mediacom execs Sasha Savic and Anush Prabhu will lead Attivo's expanded U.S. agencies, with a combination of tech and expanded media offerings.
digiday.com
February 11, 2026
Canadian indie Salt XC expands its U.S. presence with purchase of Craft & Commerce
Less than a year after buying Nectar First, an AI-driven specialist, Salt XC has expanded its full-service media offerings with the purchase of Craft and Commerce.
digiday.com
February 10, 2026
Publicis forms new Influential Sports squad to hone its skills in the white-hot sports media arena
Publicis Groupe formed Influential Sports, a new unit that taps into the creator and influencer marketplace to help brands connect with sports fans on a deeper level.
digiday.com
February 9, 2026
Media Buying Briefing: Why is Wall Street punishing Publicis – and maybe other holdcos?
Is it possible that Wall Street doesn't understand the value of a holding company anymore – or at least is missing the intangibles?
digiday.com
February 6, 2026
WPP Media beefs up its sports insights prowess with new partnership with Genius Sports
WPP Media's partnership with Genius Sports brings first-party audience data to the game, which may help lead to better outcomes for clients.
digiday.com
February 3, 2026
Gale agency study on emerging media encourages marketers to tap more deeply into communities
The Stagwell agency found that with more social platforms evolving their ad offerings, brands can essentially harness word-of-mouth in a 2.0 manner.
digiday.com
January 26, 2026
Media Buying Briefing: CourtAvenue’s new president looks to grow, integrate and find M&A targets
Robyn Freye was Stagwell’s chief growth officer who had a hand in winning clients such as Qualcomm and Expedia, and helped to build out Sports Beach.
digiday.com
January 23, 2026
The fog between agencies and clients around data just keeps getting thicker: ID Comms report
Agencies blame clients for being so silo’d that the agency doesn’t have clarity on client data, arguably the lifeblood of modern digital marketing.
digiday.com
January 19, 2026
Media Buying Briefing: How Horizon and Havas’ JV aims to distinguish itself in a ‘red ocean’
The joint venture is involved in multiple pitches for businesses with a strong U.S. base and international aspirations, while visiting pitch consultants to make sure it’s part of the consideration ...
digiday.com
January 16, 2026
Forrester’s principal media report: It’s here to stay, so wise up on how to use it
The report acknowledges that the practice of principal media will only grow, but it offers ways to increase transparency around the opaque process.
digiday.com
January 13, 2026
Will technology enable independent agencies to match the holdcos? They think so
Technology is seen by indies as a potential great equalizer when it comes to delivering solutions for clients, and competing with bigger agencies.
digiday.com
January 12, 2026
Media Buying Briefing: How the holdcos fared in 2025, according to Comvergence
The gap between Publicis, which ended up the year $9.5 billion in the positive, and second place Dentsu with $1.7 billion, is cavernous.
digiday.com
January 8, 2026
What does media spend look like for 2026? It could be worse — and it might be
Forecasts for 2026 media spend range from 6.6% on the lower end to over 10% but the primary beneficiaries will be commerce, social and search.
digiday.com
January 8, 2026
Omnicom Media wraps CES deals with a Pinterest collaboration that includes shoppable boards
Omnicom's Creo influencer agency will tap into Pinterest's creator community, bringing shoppability to some of its offerings and gleaning intelligence that it can feed into its Omni platform.
digiday.com
January 7, 2026
Omnicom Media’s Adamski: clients are the only ones not complaining about principal media
The global CEO of Omnicom Media now has six agency brands and Acxiom under his control, and he's expected to maintain consistent growth among them.
digiday.com
January 7, 2026
Omnicom Media tackles frequency issues in TV via partnerships with Amazon and Roku
The partnership brings together Acxiom data, Omni insights and Roku audience info through Amazon Ads to help solve for better camapign frequency management.
digiday.com
January 6, 2026
At CES, Omnicom Media ties a deal with Walmart purchase data into Meta’s influencer followers
The partnership connects Walmart customer purchase data with Meta’s raft of influencers (via Instagram) to empower Creo to to help brands identify potential creator partners.
digiday.com
January 5, 2026
Omnicom Media kicks off CES with a Google search partner that drills deeper into intent
Omnicom is working with Google to create a new tool that empowers brands with far deeper insights into how to use search in the AI-powered era, given that historical notions of search marketing hav...
digiday.com
December 24, 2025
Rembrand’s CEO wants to grow virtual ad placements in streaming, and he’s looking elsewhere for models
Omar Tawakol wants to improve advertising within the streaming world, and is working with advertisers and publishers to improve that experience.
digiday.com
December 16, 2025
Crossmedia and Mile Marker make moves now to grow in their rosters in 2026
Both independents made executive moves to harness a potential windfall of clients leaving the holding companies for better service and results.
digiday.com
December 15, 2025
Media Buying Briefing: How the 4As’ Justin Thomas-Copeland is updating the org’s mission
The veteran of many agencies is trying to refit the industry association to service an industry he sees undergoing a rebirth.
digiday.com
December 11, 2025
AdsCopilot offers agencies an AI overlay at no cost
It functions as a real-time, AI-powered assistant directly within the user's web browser, overlaying and interacting with existing ad platforms that media agencies use.
digiday.com
December 10, 2025
Horizon’s Blu AI platform focuses on being a transparent business consultancy
Blu is essentially a content marketing platform that uses a variety of LLMs to help the independent agency's clients craft broader business goals through the prism of media
digiday.com
December 8, 2025
Media Buying Briefing: Overheard at DPMS — How agencies grapple with AI in programmatic
The conversation at the Programmatic Marketing Summit highlighted the confusion and complexity surrounding the intersection of programmatic advertising and agentic AI.
digiday.com
December 1, 2025
Media Buying Briefing: Understanding 24 Seven’s move to become a mini-holdco with three complementary agencies
The staffing consultancy moved to acquire performance agency Markacy and creative shop Futureman, adding them to tech platform-turned-agency SketchDeck
digiday.com
November 26, 2025
Intended or not, the new Omnicom will forever change agencies as we’ve known them
The world's largest agency holding company is born. But there may come a day soon where it can no longer be called an agency, but rather a broker and re-seller.
digiday.com