All writers

Mitchell Parton

digiday.com
15
articles (90 days)

Recent articles

Walmart adds marketplace data, deeper AI features to Scintilla insights platform
The upgrade includes access to marketplace data, customizable dashboards, custom alerts, a deeper version of its Marty agent and a closer link with the Scintilla data platform.
digiday.com
Kroger’s ad business sees most profit growth since 2021
Profit for the Kroger Precision Marketing advertising business grew 24% in the second quarter, according to Kroger’s latest financial earnings release.
digiday.com
Instacart launches custom AI assistants for retailers
Retail giants like Walmart, Kroger and Amazon have launched AI assistants allowing consumers to ask for recommendations or curated shopping lists. Now, Instacart has made it easier for other retail...
digiday.com
How 11 retail media networks are trying to differentiate themselves to advertisers
With the launch of myriad retail media networks, these new divisions of various consumer-facing companies are now fighting for ad dollars.
digiday.com
Ace Hardware adds weather-triggered programmatic ads to retail media strategy
This story was originally published on sister site, Modern Retail. Almost one year into its existence, Ace Hardware’s retail media network, RedVest Media, just announced a slate of new features for...
digiday.com
Location data fuels mall giant Simon’s new pitch to advertisers
Simon is letting brands target shoppers in its malls in other environments and use new measurement tools based on Simon’s consumer data.
digiday.com
Target’s new beauty selection has almost no Black-owned brands
Of the 90 brands listed as part of the new beauty assortment, Modern Retail could only identify two with Black owners or founders.
digiday.com
Walmart finally starts supporting Apple Pay and Google Pay
Walmart will begin to support contactless payment methods at select Walmart stores and Sam’s Club locations
digiday.com
Walmart gets close to $3 billion in tariff refunds
Tariff refunds continue to bolster big retailers while consumers remain constrained by higher fuel prices and other macroeconomic factors.
digiday.com
Target plans to lower prices after receiving almost $1 billion in tariff refunds
Tariff refunds were a massive tailwind for Target last quarter that could help it continue to lower prices.
digiday.com
Walmart-backed gaming publication lays off editorial team
Brandy Berthelson — who had been Restart’s editor-in-chief — said on Bluesky last Friday that the “entire editorial team” at Restart was laid off.
digiday.com
Walmart finally lets advertisers exclude certain search terms
Walmart Connect said it would give advertisers the ability to exclude specific search terms for sponsored-products campaigns through “negative keywords.”
digiday.com
Kroger’s AI shopping assistant has ads at launch
Kroger has made advertising part of its AI shopping assistant, following the implementation of advertising features on competitors’ chatbots.
digiday.com
Kroger’s new CEO, a Walmart veteran, is focused on speed and execution
Foran joined Kroger in February after serving as CEO of Air New Zealand since 2020. Before that, he was president and CEO of Walmart U.S. for about six years.
digiday.com
Albertsons’ new ‘micro sitcom’ is a big deal for retail media
Albertsons Media Collective has launched its first episodic, scripted branded-entertainment campaign in partnership with Procter & Gamble.
digiday.com