Recent articles
May 7, 2026
The Trade Desk’s $689M revenue beat is blunted by the departure of CSO Jacobson to OpenAI
The DSP confirms the pending exit as PubMatic reports Q1 revenues of $62.6 million, capping off a bumper week of ad tech earnings.
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May 6, 2026
Despite enthusiasm over its ChatGPT tie-up, Criteo’s shares slide on downgraded revenue forecast
More than 1,000 clients have signed up for its ChatGPT partnership, while management touts a 2027 re-domiciling to the U.S.
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May 5, 2026
Ad Tech Briefing: Yahoo pairs with Kochava to pitch ‘agentic’ DSP workflows
Ad tech companies seek to redefine themselves as Yahoo's StationOne integration advances interoperability push.
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April 30, 2026
The Rundown: Google expands AI Max as automation shifts upstream
Google issues AI Max updates come as parent company Alphabet boasts Q1 revenues of $110 billion.
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April 28, 2026
Ad Tech Briefing: Meta and Pinterest showcase CTV possibilities at ad tech’s Miami jamboree
Comcast-owned FreeWheel Meta, and Pinterest employ APIs to scale.
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April 27, 2026
Pinterest debuts audience extension offering on CTV
Advertisers can now purchase Pinterest audiences on third-party properties via its TV Scientific offering.
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April 27, 2026
Meta eyes CTV expansion to fuel its next wave of ad growth
Meta is looking to extend its performance advertising offering onto the biggest screen in the home.
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April 21, 2026
Ad Tech Briefing: The days of bloat are over, as efficiency drives ad tech’s C-suite exodus
Faced with increasing competition from LLMs, ad tech players have to better demonstrate their value-add.
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April 17, 2026
The Rundown: Q1 dealmaking cools across ad tech and martech as AI remains the hottest ticket
LUMA Partners’ Q1 report notes the drag that macroeconomic uncertainty has had on dealmaking.
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April 17, 2026
Bauer Media Group slashes publishing headcount in company-wide restructure
Some claim cutbacks will impact 20-30% of publishing headcount, with AIOs and escalating costs linked to Iran conflict cited.
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April 14, 2026
Ad Tech Briefing: The Trade Desk’s ‘changing of the guard’ and a ‘sign of the times’
So many exits, so much confusion in a buyer's market.
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April 7, 2026
Ad Tech Briefing: Disney and Mediaocean sound the death knell for the I/O
The pact suggests the insertion order is on borrowed time and is a pitch to the CFO as much as it is to the CMO
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March 31, 2026
Ad Tech Briefing: Criteo makes self-serve push with GO, targeting SMB growth
Criteo is bringing itself into more direct competition with Amazon and Google.
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March 31, 2026
The Trade Desk shakes up Identity Alliance payouts, with a new focus on incrementality
The Trade Desk is changing how it pays its 'identity partners' in a shakeup potentially worth 'tens of millions of dollars' a year.
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March 24, 2026
Ad Tech Briefing: IAB Tech Lab accelerates push to make agentic AI more practical
An integration with Kochava's StationOne signals shift from AI hype to standardized, executable ad workflows
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March 23, 2026
Publicis vs. The Trade Desk isn’t really about transparency – it’s about who gets the margin
As audit fallout escalates, the deeper conflict points to a structural power shift in programmatic advertising.
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March 17, 2026
Ad Tech Briefing: The industry is rethinking its foundations as a new world order is established
The days of 'fake it 'til you make it' are coming to an end.
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March 10, 2026
Ad Tech Briefing: Embattled, embittered and determined
Company executives come out swinging as the markets issue their judgements on Wall Street pitches.
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March 6, 2026
The Rundown: Ad tech’s performance in 2025 was overshadowed by AI concerns and Big Tech
Despite revenue increases, the markets were brutal but reports over talks with OpenAI proved later upside.
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March 5, 2026
Yahoo pauses IAB membership amid a series of quiet cost-saving measures
Yahoo pulls IAB board memberships, following job cuts as PE-owner reportedly reconsiders ad tech investments.
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March 3, 2026
Ad Tech Briefing: Criteo named first ad tech partner to OpenAI’s ChatGPT ad pilot
Earlier this week, Criteo confirmed it is the first ad tech partner to integrate with OpenAI’s advertising pilot in the U.S., available in ChatGPT’s free and Go tiers. The move formalizes what the ...
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February 26, 2026
Despite 2025 revenue beats, The Trade Desk’s stock price falls sharply after earnings update
Despite 2025 revenue nearing $3 billion, lower-than-expected Q1 guidance disappoints, as CEO Jeff Green pushes back against competitors and detractors.
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February 24, 2026
Ad Tech Briefing: As AI promises ‘transparency,’ more light is shed on the ad tech tax
Filings in a recent court case detail how one of the biggest spenders in media spends with industry middlemen.
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February 10, 2026
Ad Tech Briefing: Publishers are turning to AI-powered mathmen, but can it trump political machinations?
New ad verification and measurement techniques will have to turnover the 'i just don't want to get fired' mindset.
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