Ronan Shields

Advertising Week New York saw more ad tech M&A, plus, the rise of the "universal buying platform."

A week after Apple’s Safari block, the ad industry is still waiting for the other shoe to drop.

Ad execs at Advertising Week want to know one thing: are they on Apple’s block list.

The mobile advertising duo’s legal dual exposes a bigger question about who owns the data generated inside mobile ad auctions.

AppLovin seeks court order against Unity claiming improper collection of data generated through its business.

Full-Funnel Campaigns and DVA+ extend Amazon’s programmatic capabilities to more advertisers, while putting the spotlight on transparency and control.

As more decisions become automated, the value of a control depends on whether publishers can see its effects.

Regulators are prising open Google’s programmatic machinery just as AI, commerce and ad tech players race to control more of the advertising stack.

The court has ordered Google to open up its ad tech stack, but can interoperability alone can loosen its grip on the market.

Ad tech partners, media-buyers and publishers can now use 'CrUX' to understand how web space is evaluated.

Google avoided breakups in antitrust cases as AI ads and CTV draw scrutiny; see what regulators may target next.

Critics may label the initiative as 'Privacy sandbox 2.0,' but advocates counter with privacy arguments.

The proposal aims to provide a browser-based mechanism for measuring advertising performance without relying on cross-site tracking.

A subtle policy update shines a light on how Apple differs from Google.