Recent articles
July 14, 2026
Ad Tech Briefing: Private equity’s ad tech playbook returns
Plus how the IAB is seeking to modernize how digital video inventory is defined, bought and measured.
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July 8, 2026
Criteo is subject to a takeover bid, further proving private equity’s continued interest in ad tech
Vista Equity and Quinti Capital place a 50% premium on stock, raising questions over where the PE firms see value.
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July 7, 2026
Ad Tech Briefing: Corporate America finally buys into soccer as a mainstream sport; shadier elements of the ad industry are obliging
The FIFA World Cup 2026, co-hosted across North America for the first time, has spelled out what some in U.S. media circles have known for some time: association football, or “soccer” to use local ...
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July 2, 2026
The rise of pharma ad tech
Insiders say it comes at the cost of legacy platforms such as DSPs and SSPs.
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June 30, 2026
OpenX hunts new CEO after parting ways with Matt Sattel as chief executive
The ad tech company is switching leaders, ending the current CEO's five-month term in office.
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June 30, 2026
Ad tech Briefing: Walmart’s Vibe deal is a reminder not to spend too long courting Madison Avenue
Walmart’s $1.4 billion acquisition of a five-year-old company underlines the importance of smaller businesses.
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June 25, 2026
The hunt for a post-LiveRamp successor is already underway
Prospects are less interested in replicating LiveRamp than securing identity, data and infrastructure.
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June 24, 2026
Walmart buys ‘the Google Ads of streaming’ Vibe in a deal tipped at a $1 billion-plus valuation
The deal would bring Vibe’s 10,000 SME advertisers to the platform, equipping Walmart to better compete with Meta and Pinterest.
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June 23, 2026
Ad Tech Briefing: Agentic AI, interoperability and control dominate Cannes Lions announcements
All the Cannes-related ad tech announcements you’ll need to appear informed.
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June 19, 2026
How Fanatics moved from audience targeting to optimizing campaigns for customer LTV
A recent 19% lift in LTV points to brands focus on outcome-based media buying.
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June 18, 2026
Yahoo DSP is launching an ‘agent network’
Yahoo positioning itself as an alternative to the industry’s emerging black boxes as part of a 23-partner network.
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June 16, 2026
Ad Tech Briefing: The shifting tides behind Publicis and The Trade Desk’s détente
Plus, the five key questions marketers have to ask about AI platform pitches.
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June 16, 2026
Taboola expands DeeperDive into an ad network for AI apps and agents
The company sees a larger opportunity in powering advertising across conversational experiences.
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June 11, 2026
Agency AI pitches are starting to face harder questions
As agencies race to sell proprietary AI the future of marketing, 3C Ventures argues advertisers need more proof.
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June 9, 2026
Ad Tech Briefing: The crunch conversations at Cannes Lions now Publicis is buying LiveRamp
Agencies and marketers are rethinking identity infrastructure, and there are a few ways forward.
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June 8, 2026
Liftoff CEO on the IPO rebound, AppLovin comparisons, and why mobile apps remain an AI growth story
As Liftoff Mobile raises $437 million, Jeremy Bondy explains its return to the public markets and how the app economy still has room to grow.
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June 5, 2026
By the numbers: Liftoff’s IPO tests ad tech’s mettle on the public markets
The Blackstone-backed mobile app performance engine is drawing comparisons with standout performer AppLovin.
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June 2, 2026
Ad Tech Briefing: Containerization moves from concept to competition
PubMatic’s launch underscores a broader shift to push decisioning into the supply path.
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May 29, 2026
Overheard at IAB Tech Lab Summit: Tim Berners-Lee on the agentic web
The father of the web urges social platforms to stop building addictive products and to embrace an agentic future that values individuals over outcomes.
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May 27, 2026
Why marketers are rethinking identity infrastructure
Publicis’ LiveRamp deal forces marketers to confront who controls their data, reshaping the neutrality debate around ad tech infrastructure.
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May 26, 2026
Ad Tech Briefing: Agencies reposition for the agentic era
The battle over infrastructure, interoperability and operational control is under way.
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May 20, 2026
Agencies are moving closer to supply, and it’s reshaping the programmatic middle layer
How the rise of 'containerization' reflects a broader shift as holding companies seek greater control over infrastructure.
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May 18, 2026
Ad Tech Briefing: The downstream implications of Publicis Groupe’s $2.2 billion bet on LiveRamp
Rival holding companies will likely be rethinking their relationship with the industry’s largest data onboarding outfit.
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May 18, 2026
Why Amazon and YouTube pitched operating systems, not just TV inventory at this year’s upfront
Negotiations over identity, infrastructure, AI-driven buying take place as much as programing.
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May 14, 2026
By the numbers: Ad tech’s quarter of mixed fortunes
AI and CTV raise investors' hopes, although underlying tensions persist.
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May 12, 2026
Ad Tech Briefing: Accountability in adland’s agentic era?
Contractual clarity and guardrails are non-negotiable when the machines take over running ad camppigns.
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May 7, 2026
The Trade Desk’s $689M revenue beat is blunted by the departure of CSO Jacobson to OpenAI
The DSP confirms the pending exit as PubMatic reports Q1 revenues of $62.6 million, capping off a bumper week of ad tech earnings.
digiday.com
May 6, 2026
Despite enthusiasm over its ChatGPT tie-up, Criteo’s shares slide on downgraded revenue forecast
More than 1,000 clients have signed up for its ChatGPT partnership, while management touts a 2027 re-domiciling to the U.S.
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May 5, 2026
Ad Tech Briefing: Yahoo pairs with Kochava to pitch ‘agentic’ DSP workflows
Ad tech companies seek to redefine themselves as Yahoo's StationOne integration advances interoperability push.
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April 30, 2026
The Rundown: Google expands AI Max as automation shifts upstream
Google issues AI Max updates come as parent company Alphabet boasts Q1 revenues of $110 billion.
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