Recent articles
February 10, 2026
Ad Tech Briefing: Publishers are turning to AI-powered mathmen, but can it trump political machinations?
New ad verification and measurement techniques will have to turnover the 'i just don't want to get fired' mindset.
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February 9, 2026
In Graphic Detail: The scale of the challenge facing publishers, politicians eager to damage Google’s adland dominance
Last year was a blowout ad revenue year for Google, despite challenges from several quarters.
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February 5, 2026
Hearst rethinks brand safety to unlock news ad yield
Hearst challenges legacy brand safety with Mobian partnership. How will IAS and DoubleVerify respond?
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February 3, 2026
Ad Tech Briefing: Amazon launches MCP server for agent-driven advertising
At IAB ALM, Amazon unveils beta program as debate around industry standards heats up.
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February 2, 2026
Will Publicis Groupe keep exploring M&A or does it need to focus on what it’s already got?
Sources hint at potentially buying ad tech assets, with data onbarding firm LiveRamp heavily linked to a deal. But it may choose to concentrate on what it's already bought.
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January 27, 2026
Ad Tech Briefing: The Trade Desk’s CFO search indicates a tough road ahead for independents
Muted expectations expected in the year ahead, as budget-controllers prefer accountability over reach.
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January 26, 2026
Inside the debate over agentic advertising and standards
The AdCP workflow proposals launched with aplomb, but just what is the reality of where the market is at?
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January 21, 2026
As U.S. courts near a remedy, Europe puts Google’s ad tech concessions under the microscope
The European Commission is probing the industry’s response to Google’s proposed behavioral remedies.
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January 20, 2026
Ad Tech Briefing: Consolidation in a ‘Hunger Games scenario’ – and a true loss for the industry
Analysts predict various means of consolidation. and notes on the sad passing of OpenX CEO John Gentry.
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January 16, 2026
The EC further pushes to rein-in Google’s ad tech monopoly
The preliminary findings order billions in damage payments and reserve the right to force a sell-off, echoing regulators across the globe.
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January 13, 2026
Ad Tech Briefing: Ad tech’s agentic gambit at CES
Ad tech's recent lexicon suggests "programmatic" will soon ceded way ground to "agentic."
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January 5, 2026
The AI hype cycle is rewriting ad tech’s M&A math
As talk of a dot-com-style AI bubble grows louder, buyers are shifting from growth-at-all-costs to consolidation and cleanup.
digiday.com
December 23, 2025
Ad Tech Briefing: Big Tech won 2025 (even when it lost)
How AI, commerce media and scale reshaped ad tech in 2025 to the benefit of Big Tech.
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December 16, 2025
Ad Tech Briefing: How the experts predict digital ad spend will pan out in 2026
Advertisers are placing greater emphasis on price and performance, often at the expense of transparency and control.
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December 16, 2025
Why Pinterest wants to buy tvScientific, and what it signals for the CTV ads business
Corporate development sources estimate the deal valuation to be above $300 million, claiming tvScientific’s gross revenue is approximately $100 million.
digiday.com
December 9, 2025
Ad Tech Briefing: Platforms’ measurement transparency moves into view
Zefr plans to make viewability free to advertisers in the industry’s walled gardens amid growing calls for more thorough verification.
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December 8, 2025
How Criteo is turning LLMs into its next big advertising channel
Through experiments with LLMs, the outfit wants to position its commerce media footprint to help power product discovery in the AI-era.
digiday.com
December 3, 2025
Criteo CEO Michael Komasinski on agentic commerce, experiments with LLMs, and M&A rumors
Criteo is not up for sale, although ‘no comment’ on potential divestment of assets, and how the future of ads in LLMs is (likely) native.
digiday.com
December 2, 2025
Ad Tech Briefing: The Programmatic Governance Council is a bid to reset power dynamics
As tensions over TID and GPID peak, Tech Lab is convening a council to hash out commercial ground rules.
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