Recent articles
April 7, 2026
Ad Tech Briefing: Disney and Mediaocean sound the death knell for the I/O
The pact suggests the insertion order is on borrowed time and is a pitch to the CFO as much as it is to the CMO
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March 31, 2026
Ad Tech Briefing: Criteo makes self-serve push with GO, targeting SMB growth
Criteo is bringing itself into more direct competition with Amazon and Google.
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March 31, 2026
The Trade Desk shakes up Identity Alliance payouts, with a new focus on incrementality
The Trade Desk is changing how it pays its 'identity partners' in a shakeup potentially worth 'tens of millions of dollars' a year.
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March 24, 2026
Ad Tech Briefing: IAB Tech Lab accelerates push to make agentic AI more practical
An integration with Kochava's StationOne signals shift from AI hype to standardized, executable ad workflows
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March 23, 2026
Publicis vs. The Trade Desk isn’t really about transparency – it’s about who gets the margin
As audit fallout escalates, the deeper conflict points to a structural power shift in programmatic advertising.
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March 17, 2026
Ad Tech Briefing: The industry is rethinking its foundations as a new world order is established
The days of 'fake it 'til you make it' are coming to an end.
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March 10, 2026
Ad Tech Briefing: Embattled, embittered and determined
Company executives come out swinging as the markets issue their judgements on Wall Street pitches.
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March 6, 2026
The Rundown: Ad tech’s performance in 2025 was overshadowed by AI concerns and Big Tech
Despite revenue increases, the markets were brutal but reports over talks with OpenAI proved later upside.
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March 5, 2026
Yahoo pauses IAB membership amid a series of quiet cost-saving measures
Yahoo pulls IAB board memberships, following job cuts as PE-owner reportedly reconsiders ad tech investments.
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March 3, 2026
Ad Tech Briefing: Criteo named first ad tech partner to OpenAI’s ChatGPT ad pilot
Earlier this week, Criteo confirmed it is the first ad tech partner to integrate with OpenAI’s advertising pilot in the U.S., available in ChatGPT’s free and Go tiers. The move formalizes what the ...
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February 26, 2026
Despite 2025 revenue beats, The Trade Desk’s stock price falls sharply after earnings update
Despite 2025 revenue nearing $3 billion, lower-than-expected Q1 guidance disappoints, as CEO Jeff Green pushes back against competitors and detractors.
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February 24, 2026
Ad Tech Briefing: As AI promises ‘transparency,’ more light is shed on the ad tech tax
Filings in a recent court case detail how one of the biggest spenders in media spends with industry middlemen.
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February 10, 2026
Ad Tech Briefing: Publishers are turning to AI-powered mathmen, but can it trump political machinations?
New ad verification and measurement techniques will have to turnover the 'i just don't want to get fired' mindset.
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February 9, 2026
In Graphic Detail: The scale of the challenge facing publishers, politicians eager to damage Google’s adland dominance
Last year was a blowout ad revenue year for Google, despite challenges from several quarters.
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February 5, 2026
Hearst rethinks brand safety to unlock news ad yield
Hearst challenges legacy brand safety with Mobian partnership. How will IAS and DoubleVerify respond?
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February 3, 2026
Ad Tech Briefing: Amazon launches MCP server for agent-driven advertising
At IAB ALM, Amazon unveils beta program as debate around industry standards heats up.
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February 2, 2026
Will Publicis Groupe keep exploring M&A or does it need to focus on what it’s already got?
Sources hint at potentially buying ad tech assets, with data onbarding firm LiveRamp heavily linked to a deal. But it may choose to concentrate on what it's already bought.
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January 27, 2026
Ad Tech Briefing: The Trade Desk’s CFO search indicates a tough road ahead for independents
Muted expectations expected in the year ahead, as budget-controllers prefer accountability over reach.
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January 26, 2026
Inside the debate over agentic advertising and standards
The AdCP workflow proposals launched with aplomb, but just what is the reality of where the market is at?
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January 21, 2026
As U.S. courts near a remedy, Europe puts Google’s ad tech concessions under the microscope
The European Commission is probing the industry’s response to Google’s proposed behavioral remedies.
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January 20, 2026
Ad Tech Briefing: Consolidation in a ‘Hunger Games scenario’ – and a true loss for the industry
Analysts predict various means of consolidation. and notes on the sad passing of OpenX CEO John Gentry.
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January 16, 2026
The EC further pushes to rein-in Google’s ad tech monopoly
The preliminary findings order billions in damage payments and reserve the right to force a sell-off, echoing regulators across the globe.
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January 13, 2026
Ad Tech Briefing: Ad tech’s agentic gambit at CES
Ad tech's recent lexicon suggests "programmatic" will soon ceded way ground to "agentic."
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