Recent articles
May 25, 2026
Media Buying Briefing: Production and media squeeze lead brands to run campaigns for longer
Data shows big brands keeping campaigns in play for longer. While consistency is gospel among brand strategists, pressure on production and media budgets may be the culprit.
digiday.com
May 21, 2026
U.K. brands spend more on retail media but ‘disconnected commerce’ hampers faster growth
U.K. and EU spending on RMNs is rising, but marketers say issues around measurement and internal tugs-of-war are holding back upper-funnel investment.
digiday.com
May 19, 2026
Spirits brands look to sports, sponsorship and celebrity playbook to convert younger consumers
For advertisers like Chivas Regal, Maker’s Mark and Jameson sports is now the keystone of efforts to recruit younger drinkers and renew brand profiles.
digiday.com
May 18, 2026
Influencer boost budgets are throwing gas on social video spending fire
A rise in social video spending is being accelerated by the use of paid media to amplify the reach and effectiveness of influencer activity.
digiday.com
May 14, 2026
‘We should own it’: Hershey’s programmatic chief on AI agents and media mix modeling
The confectionary advertiser has developed an AI-enabled MMM system to inform its media investments. Programmatic boss Vinny Rinaldi said it won't be stopping there.
digiday.com
May 12, 2026
Amazon positions live sports portfolio as leverage to pry open upfront dollars
Amazon touted its combination of commerce targeting data and NBA and NFL inventory as a solution to marketer wariness during upfront negotiations.
digiday.com
May 11, 2026
Marketers strain to juggle media budgets, AI and high expectations from CEOs
A new survey reveals sustained pressure on budgets as CMOs struggle to deliver on marketing goals and AI objectives.
digiday.com
May 6, 2026
‘CPC pain is real’: One year on, Google’s AI Max has pushed up search budgets – and costs
Advertisers are devoting more cash to search due to rising costs and zero-click traffic concerns.
digiday.com
May 5, 2026
Social video ad spending is set to outpace CTV in growth rate this year
IAB estimates suggest advertisers are chasing users as they watch more video on Facebook, YouTube, TikTok and Instagram.
digiday.com
May 4, 2026
Media Buying Briefing: Rival trade bodies emerge to contend programmatic’s future
Agentic media planning and buying could shake up programmatic media. But old politics and new ambitions are dividing key players into camps pursuing consensus – or disruption.
digiday.com
April 29, 2026
Podcast engagement drives brand audio spending ahead of World Cup
Sport radio, streaming audio and especially podcasts are being used to amplify summer media plans around soccer's big moment.
digiday.com
April 28, 2026
As holdcos sour on The Trade Desk, Stagwell goes all in
Stagwell’s chosen to double down on relationship with the DSP in a deal intended to boost its agentic AI capabilities.
digiday.com
April 23, 2026
NHL looks to TikTok to capitalize on Heated Rivalry and Olympics as it grows beyond U.S. and Canada
The league is leveraging a successful TikTok operation to expand presence in Europe, recruit casual fans and pump up the value of its media rights.
digiday.com
April 22, 2026
Marketing strategists search for a solution to AI’s all-too predictable outputs
Marketing strategists embracing tools are finding AI’s penchant for predictability puts a ceiling on their usefulness. But the search for a solution prompts questions over how much they should rely...
digiday.com
April 20, 2026
As upfront negotiations near, buyers chart path through complex sports market
The DOJ's NFL probe highlights how sports rights complexity can be ‘good for pricing, but hard on strategy’ for brands and buyers.
digiday.com
April 20, 2026
The World Cup is set to lift demand for digital out-of-home spending
Digital out-of-home providers are competing for a greater share of ad spend during the FIFA World Cup.
digiday.com
April 16, 2026
U.K. brands increase media spend despite economic stormclouds
The IPA's quarterly Bellwether report provides a window into CMO thinking amid ongoing Iran stalemate and other troubling indicators.
digiday.com
April 16, 2026
Agencies compete for SEO talent as client demand for zero-click expertise surges
Media agencies across the industry are hoping to attract top organic search execs given how hot AI search is at the moment.
digiday.com
April 13, 2026
With the World Cup around the corner, media buyers expect streaming prices to soar
Forecasts suggest that late-stage bids for World Cup inventory could see marketers pay a steep premium. But alternatives exist.
digiday.com
April 10, 2026
Why Pfizer and other blue-chip brands are building internal AI search hubs to reclaim control
As AI upends traditional rankings, big spenders like Pfizer and other blue-chip brands are building internal task forces.
digiday.com
April 9, 2026
Ford, Nissan and State Farm are embedding their brands in sports as they chase fandoms
Advertisers are rewriting the branded entertainment playbook for a sports-focused media landscape.
digiday.com
April 3, 2026
After The Trade Desk’s audit row, rivals rush to pitch features and transparency chops
Nexxen's launching new AI features. Amazon's broaching streaming partnerships. And Viant, Blockboard and Stackadapt are setting out their stalls.
digiday.com
April 2, 2026
Spotify’s ad exchange grew its programmatic ad base, but buyers want more
The number of advertisers using the music and podcast streamer’s programmatic marketplace has risen 222% since last year.
digiday.com
March 30, 2026
AI influencer discovery tools are changing how agencies cast creators
As creator spending grows among brand advertisers, agencies are using AI to automate much of the influencer marketing workflow. Now, that includes casting.
digiday.com
March 27, 2026
Genius Sports opens up real-time live sports targeting to brands
The live sports data firm is working with Publicis and a laundry list of SSPs ahead of major sports tentpoles like the NBA Finals and World Cup.
digiday.com
March 25, 2026
‘Be an engineer to understand the engine’: Why consultant Nick Manning thinks principal media is anti-marketer
An expert at the heart of Foster-WPP case argues principal-based media tensions could hold British group's recovery back.
digiday.com
March 24, 2026
Amid competition for sponsors, top sports clubs are investing in social media operations
Sponsors used to want hospitality access and pitch-side banners. Now they want access to a club's social following.
digiday.com
March 20, 2026
Future of Marketing Briefing: Agency operating systems face a differentiation problem
Analysts say half of agency AI platforms won't survive the decade. Here's how they plan to beat the odds.
digiday.com
March 17, 2026
Butler/Till’s first agentic media buying tests cut media and supply chain costs
Initial campaign tests by the indie agency and Pubmatic show cost reductions and time saved. Success, inevitably, brings more questions.
digiday.com
March 6, 2026
As brands respond to AI search, walls crumble between paid and organic
Agencies are knitting SEO and PPC teams closer together as they adapt to the new rules of search that are driven by the use of generative AI.
digiday.com