Recent articles
April 10, 2026
Why Pfizer and other blue-chip brands are building internal AI search hubs to reclaim control
As AI upends traditional rankings, big spenders like Pfizer and other blue-chip brands are building internal task forces.
digiday.com
April 9, 2026
Ford, Nissan and State Farm are embedding their brands in sports as they chase fandoms
Advertisers are rewriting the branded entertainment playbook for a sports-focused media landscape.
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April 3, 2026
After The Trade Desk’s audit row, rivals rush to pitch features and transparency chops
Nexxen's launching new AI features. Amazon's broaching streaming partnerships. And Viant, Blockboard and Stackadapt are setting out their stalls.
digiday.com
April 2, 2026
Spotify’s ad exchange grew its programmatic ad base, but buyers want more
The number of advertisers using the music and podcast streamer’s programmatic marketplace has risen 222% since last year.
digiday.com
March 30, 2026
AI influencer discovery tools are changing how agencies cast creators
As creator spending grows among brand advertisers, agencies are using AI to automate much of the influencer marketing workflow. Now, that includes casting.
digiday.com
March 27, 2026
Genius Sports opens up real-time live sports targeting to brands
The live sports data firm is working with Publicis and a laundry list of SSPs ahead of major sports tentpoles like the NBA Finals and World Cup.
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March 25, 2026
‘Be an engineer to understand the engine’: Why consultant Nick Manning thinks principal media is anti-marketer
An expert at the heart of Foster-WPP case argues principal-based media tensions could hold British group's recovery back.
digiday.com
March 24, 2026
Amid competition for sponsors, top sports clubs are investing in social media operations
Sponsors used to want hospitality access and pitch-side banners. Now they want access to a club's social following.
digiday.com
March 20, 2026
Future of Marketing Briefing: Agency operating systems face a differentiation problem
Analysts say half of agency AI platforms won't survive the decade. Here's how they plan to beat the odds.
digiday.com
March 17, 2026
Butler/Till’s first agentic media buying tests cut media and supply chain costs
Initial campaign tests by the indie agency and Pubmatic show cost reductions and time saved. Success, inevitably, brings more questions.
digiday.com
March 6, 2026
As brands respond to AI search, walls crumble between paid and organic
Agencies are knitting SEO and PPC teams closer together as they adapt to the new rules of search that are driven by the use of generative AI.
digiday.com
March 3, 2026
Agencies grapple with economics of a new marketing currency: the AI token
Token costs pose questions for under-pressure agency pricing models. Are they a line item, a cost center — or an opportunity?
digiday.com
March 3, 2026
WTF is Meta’s Manus tool?
Meta added a new agentic AI tool to its Ads Manager in February. Buyers have been cautiously probing its potential use cases.
digiday.com
February 26, 2026
Rising demand for principal media buying underpins WPP’s turnaround plan
The agency giant is retooling its business to make better use of its collective tonnage in media, creative and tech.
digiday.com
February 26, 2026
Reddit has carved out an upper funnel niche for brand advertisers
The platform's rapidly growing ads business has attracted brands like JC Penney hoping to reach its specialist communities with upper-funnel messaging.
digiday.com
February 25, 2026
The Rundown: Why YouTube has become key for brand GEO strategies
Brands hoping to improve their performance in zero-click search and LLM chatbot results are focusing on the video platform.
digiday.com
February 24, 2026
What’s behind Netflix’s CTV market share jump?
The streamer is set to grab almost 10% of global CTV ad spend. Media buyers say live sports, lower prices and DSP partnerships are making a difference.
digiday.com
February 23, 2026
Zero-click reality is rewriting the rules of search for brands
Search performance concerns have reached brand boardrooms. Both organic and paid search practitioners are scrambling to find effective responses to the questions posed by AI developments.
digiday.com
February 20, 2026
In Graphic Detail: The state of the marketing agency sector
Revenue figures from Omnicom, Publicis and Havas, and new employment stats, offer a snapshot on a quickly evolving industry.
digiday.com
February 19, 2026
How the MLS plans to convert World Cup interest into lasting soccer fandom
Alongside advertisers and publishers, the league hopes to use a rare opportunity to promote soccer in the U.S.
digiday.com
February 18, 2026
‘Agentic with a small a’: CMOs are adopting AI more slowly than it’s evolving
And the caution isn’t confined to large language models or flashy generative tools. It bubbles up just as clearly in decisions about agentic workflows.
digiday.com
February 16, 2026
Why brands are shifting toward ‘less precise, more accurate’ gauges for paid social
AI modeling and an understanding that there's more to life than the last click are changing the way clients evaluate paid social investments.
digiday.com
February 13, 2026
While holdcos build ‘death stars of content,’ indie creative agencies take alternative routes
Indie agencies and the holding company sector were once bound together. The Super Bowl and WPP’s latest remodeling plans show they’re heading in different directions.
digiday.com
February 12, 2026
Despite flight to fame, celeb talent isn’t as sure a bet as CMOs think
Brands are leaning more heavily on celebrity talent in advertising. Marketers see guaranteed wins in working with big names, but there are hidden risks.
digiday.com
February 9, 2026
Star power, AI jabs and Free Bird: Digiday’s guide to what was in and out at the Super Bowl
This year’s Big Game saw established brands lean heavily on star power, patriotic iconography and the occasional needle drop.
digiday.com
February 9, 2026
The case for and against bringing programmatic in-house
As more advertisers beef up in-house media operations, some are looking to the "final frontier" of programmatic.
digiday.com
February 6, 2026
GLP-1 draws pharma advertisers to double down on the Super Bowl
Could this be the last year Novo Nordisk, Boehringer Ingelheim, Hims & Hers, Novartis, Ro, and Lilly all run spots during the Big Game?
digiday.com
February 6, 2026
Programmatic is drawing more brands to this year’s Winter Olympics
Widening programmatic access to streaming coverage of the Milan-Cortina Games is enabling smaller advertisers to get their feet in the door.
digiday.com
February 5, 2026
Dentsu is the latest holdco to reunite media and creative production
The agency group's AI-led production solution is the latest sign big players are rebundling their services. But indies are too.
digiday.com
February 5, 2026
Despite saturated live sports calendar, Super Bowl remains north star for brands
Brands are pouring budget into TV tentpole coverage during a congested live sports calendar. Not all events are equal, however.
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