Recent articles
July 16, 2026
Stagwell is building its own AI media curation marketplace
The challenger holdco is developing an AI-powered pool of curated ad inventory for clients. Here’s how it’s supposed to work.
digiday.com
July 14, 2026
‘Future of targeting’: Media agencies tentatively explore vector-based planning
Vector-based targeting is ‘very experimental’, but could offer AI-forward advertisers a better way of directing media buys.
digiday.com
July 13, 2026
NASCAR rebuilds its commercial engine to tempt back motorsports fans
Behind the scenes, the motorsport and racetrack business hopes a commercial refit and consumer-facing hero campaign can help it hold the line amid F1’s growing U.S. popularity.
digiday.com
July 10, 2026
Nike versus Adidas: Who’s spending more in race to claim the World Cup crown?
With the World Cup at the midway point, ad spend estimates show the apparel rivals taking opposite tacks in their media approaches.
digiday.com
July 9, 2026
Advertisers look for advantage in Sky’s ITV deal
The $2.13 proposed billion acquisition of ITV would redraw the UK's advertising map. Advertisers are still waiting to hear what's in it for them.
digiday.com
July 7, 2026
Dentsu strikes Meta deal to build plumbing for mass influencer activation
Top CMOs are assembling armies of creators, but many lack the infrastructure required to get the most out of them. A deal between Dentsu and Meta aims to fix that problem.
digiday.com
July 6, 2026
WTF is AI poisoning?
LLM search results have become an important channel for marketers. They’re also a conduit for rivals to sow misinformation against a brand’s online profile.
digiday.com
July 1, 2026
What will NBCU’s conscious uncoupling from Comcast mean for brands?
As other market players continue to consolidate, the media giant is set to spin out its TV business. That could have implications for upfront negotiations and ad formats down the line.
digiday.com
June 30, 2026
How the Chicago Bulls retooled their sponsorship business to meet CMO data demands
As sports sponsorship spending rises, CMOs are looking for hard evidence to justify their deals. Teams and franchise owners are responding, but there’s competition.
digiday.com
June 26, 2026
Future of Marketing Briefing: CMOs are still haunted by hard questions about value of ad creative
While interest in AI-enabled media and creative effectiveness measurement is rising, 49% of senior marketers say they can’t back up their ad creative with hard data.
digiday.com
June 26, 2026
Nike versus Adidas: who’s winning the World Cup’s brand head to head?
Both Adidas and Nike are gunning to dominate the World Cup. We examine campaign performance data to see who’s out in front.
digiday.com
June 25, 2026
Google’s World Cup brand counterattack highlights shifting search behavior
The tech giant is running ads intended to reintroduce its search engine to users, as it begins to feel competitive heat in the AI era.
digiday.com
June 24, 2026
Agencies look to AI agents for edge, but must fend off brands looking to in-house with the same tech
AI agents are at the core of Dentsu and Dept’s market offerings, but a Hyundai agentic media pilot highlights threat of in-housing.
digiday.com
June 23, 2026
Prediction markets and sportsbook brands compete to capitalize on World Cup betting market
The World Cup is expected to provide the biggest sports gambling market in history. Prediction market platforms and sportsbooks hope to take advantage with a heavy focus on performance channels.
digiday.com
June 19, 2026
L’Oréal accelerates generative AI content engine with fresh OpenAI deal
L’Oréal’s CMO Asmita Dubey is tasked with keeping the beauty giant competitive in the age of zero-click search and rapid AI creative production.
digiday.com
June 17, 2026
WPP Media is testing synthetic audiences based on charity donations for programmatic buys
Synthetic data solutions promise time savings, but most agencies only trust them so far. WPP’s latest partnership is set to push the envelope into programmatic buying.
digiday.com
June 16, 2026
WPP forecasts AI search ads to become fastest growing channel in advertising
Twin projections from holdco WPP and Madison & Wall, peg rising search spend amid a resilient ad economy, which is still expected to grow despite headwinds.
digiday.com
June 15, 2026
Fox strikes revenue-doubling Roku deal
The media company is set to acquire streamer in $22 billion stock-and-cash purchase. But it will keep its own properties like Tubi separate.
digiday.com
June 15, 2026
Digiday Scorecard: As competition between DSPs heats up, buyers rank market rivals
Media buyers explain how they compare DSPs on transparency, inventory and performance. The best of the lot? Take a look.
digiday.com
June 15, 2026
Media Buying Briefing: Breaking down Coca-Cola’s campaign blitz with an eye toward its review
Reading the tea leaves of Coca-Cola’s recent campaigns (and their media spending) reveals its priorities ahead of a huge media and data account review.
digiday.com
May 28, 2026
Universal Ads must pass the pizza test if it’s to steal ad dollars from social
Universal Ads continues to build out its targeting and tracking feature set, but needs to meet small and mid sized advertisers' need for performance.
digiday.com
May 27, 2026
Premier League gambling ban gives brand sponsors an open goal, but CMOs must still prove value
An exodus of betting brands from the Premier League means there’s a chance for marketers to bag cut-price soccer partnerships. But proving the worth of that investment is another concern.
digiday.com
May 25, 2026
Media Buying Briefing: Production and media squeeze lead brands to run campaigns for longer
Data shows big brands keeping campaigns in play for longer. While consistency is gospel among brand strategists, pressure on production and media budgets may be the culprit.
digiday.com
May 21, 2026
U.K. brands spend more on retail media but ‘disconnected commerce’ hampers faster growth
U.K. and EU spending on RMNs is rising, but marketers say issues around measurement and internal tugs-of-war are holding back upper-funnel investment.
digiday.com
May 19, 2026
Spirits brands look to sports, sponsorship and celebrity playbook to convert younger consumers
For advertisers like Chivas Regal, Maker’s Mark and Jameson sports is now the keystone of efforts to recruit younger drinkers and renew brand profiles.
digiday.com
May 18, 2026
Influencer boost budgets are throwing gas on social video spending fire
A rise in social video spending is being accelerated by the use of paid media to amplify the reach and effectiveness of influencer activity.
digiday.com
May 14, 2026
‘We should own it’: Hershey’s programmatic chief on AI agents and media mix modeling
The confectionary advertiser has developed an AI-enabled MMM system to inform its media investments. Programmatic boss Vinny Rinaldi said it won't be stopping there.
digiday.com
May 12, 2026
Amazon positions live sports portfolio as leverage to pry open upfront dollars
Amazon touted its combination of commerce targeting data and NBA and NFL inventory as a solution to marketer wariness during upfront negotiations.
digiday.com
May 11, 2026
Marketers strain to juggle media budgets, AI and high expectations from CEOs
A new survey reveals sustained pressure on budgets as CMOs struggle to deliver on marketing goals and AI objectives.
digiday.com
May 6, 2026
‘CPC pain is real’: One year on, Google’s AI Max has pushed up search budgets – and costs
Advertisers are devoting more cash to search due to rising costs and zero-click traffic concerns.
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