Recent articles
February 23, 2026
Zero-click reality is rewriting the rules of search for brands
Search performance concerns have reached brand boardrooms. Both organic and paid search practitioners are scrambling to find effective responses to the questions posed by AI developments.
digiday.com
February 20, 2026
In Graphic Detail: The state of the marketing agency sector
Revenue figures from Omnicom, Publicis and Havas, and new employment stats, offer a snapshot on a quickly evolving industry.
digiday.com
February 19, 2026
How the MLS plans to convert World Cup interest into lasting soccer fandom
Alongside advertisers and publishers, the league hopes to use a rare opportunity to promote soccer in the U.S.
digiday.com
February 18, 2026
‘Agentic with a small a’: CMOs are adopting AI more slowly than it’s evolving
And the caution isn’t confined to large language models or flashy generative tools. It bubbles up just as clearly in decisions about agentic workflows.
digiday.com
February 16, 2026
Why brands are shifting toward ‘less precise, more accurate’ gauges for paid social
AI modeling and an understanding that there's more to life than the last click are changing the way clients evaluate paid social investments.
digiday.com
February 13, 2026
While holdcos build ‘death stars of content,’ indie creative agencies take alternative routes
Indie agencies and the holding company sector were once bound together. The Super Bowl and WPP’s latest remodeling plans show they’re heading in different directions.
digiday.com
February 12, 2026
Despite flight to fame, celeb talent isn’t as sure a bet as CMOs think
Brands are leaning more heavily on celebrity talent in advertising. Marketers see guaranteed wins in working with big names, but there are hidden risks.
digiday.com
February 9, 2026
Star power, AI jabs and Free Bird: Digiday’s guide to what was in and out at the Super Bowl
This year’s Big Game saw established brands lean heavily on star power, patriotic iconography and the occasional needle drop.
digiday.com
February 9, 2026
The case for and against bringing programmatic in-house
As more advertisers beef up in-house media operations, some are looking to the "final frontier" of programmatic.
digiday.com
February 6, 2026
Programmatic is drawing more brands to this year’s Winter Olympics
Widening programmatic access to streaming coverage of the Milan-Cortina Games is enabling smaller advertisers to get their feet in the door.
digiday.com
February 6, 2026
GLP-1 draws pharma advertisers to double down on the Super Bowl
Could this be the last year Novo Nordisk, Boehringer Ingelheim, Hims & Hers, Novartis, Ro, and Lilly all run spots during the Big Game?
digiday.com
February 5, 2026
Dentsu is the latest holdco to reunite media and creative production
The agency group's AI-led production solution is the latest sign big players are rebundling their services. But indies are too.
digiday.com
February 5, 2026
Despite saturated live sports calendar, Super Bowl remains north star for brands
Brands are pouring budget into TV tentpole coverage during a congested live sports calendar. Not all events are equal, however.
digiday.com
February 4, 2026
Lego is building out an in-house programmatic team
The Danish advertiser is hiring for programmatic roles to flesh out paid digital unit. But it's not the only brand deepening its in-house bench.
digiday.com
February 2, 2026
Media Buying Briefing: Marketers are wary of civil unrest at this year’s World Cup
Sports marketers plan for every eventuality. Now, they're considering how to respond should the World Cup be derailed by the U.S. government.
digiday.com
January 29, 2026
Inside NBCU’s $3 million Peacock Super Bowl pitch
February's Big Game carries a big price tag for streaming inventory, and buyer need to double down. Still, it hasn't put marketers off investing.
digiday.com
January 27, 2026
Programmatic advertising on TV is set to increase this year
Comcast said programmatic ad spend on TV s trending up, as access widens and old borders between CTV, streaming and linear dissolve.
digiday.com
January 21, 2026
Bold Call: OpenAI’s ads pivot may come too little, too late
Advertising is coming to ChatGPT, but not fast enough to outrun incumbent platform giants -- one in particular.
digiday.com
January 2, 2026
‘There’s no room for purists’: Generative AI is altering the agency junior talent search
AI is altering agency business models. It's altering the skills they’re hiring for and where they’re hiring them from, too.
digiday.com
December 30, 2025
The anatomy of an agency chief client officer
Several major agencies have moved to appoint chief client officers to their top cohorts lately.
digiday.com
December 24, 2025
Marketers are keen to use generative AI in ad campaigns, but hidden costs lurk
Marketers across the industry want to use AI to cut down on time spent in creative production. It's not so simple in practice.
digiday.com
December 23, 2025
How brands shifted marketing and media strategies through year of tariffs
Marketers share how they navigated the maze of tariffs and regulatory changes this year.
digiday.com
December 22, 2025
Media Buying Briefing: Omnicom Media execs begin their pitch outreach ahead of an expected new-business glut
Omnicom’s acquisition of IPG is only a few weeks old, but its combined offer to the market will soon be put to the test as it meets with consultants.
digiday.com
December 19, 2025
Media buyers shift spend from The Trade Desk’s OpenPath over transparency concerns
OpenPath offers buyers a "cleaner" route to publishers, but some are concerned about lack of clarity over indirect costs.
digiday.com
December 16, 2025
‘There’s tremendous opportunity’: NBA sponsorships lead on European expansion
David Brody, vp, global partner management group lead at the NBA, explains its pitch to sponsor brands and how expansion isn't far off.
digiday.com
December 15, 2025
Media agencies test AI planning agents, while edging toward buying tools
Practitioners at Butler/Till, Omnicom and Kinesso are testing just how far AI agents can be trusted with programmatic buying.
digiday.com
December 12, 2025
In Graphic Detail: What to expect in media in 2026
Programmatic mix will broaden, while AI investment will both drive ad investment and steal focus from other marketing priorities.
digiday.com
December 11, 2025
As industry anticipates AI search ads, buyers scrutinize Google’s AI Max
Media buyers report mixed results with the AI-powered search ads toolset.
digiday.com
December 10, 2025
Brands hope for reach, brace for higher CPMs in tug of war over Warner Bros. Discovery
Analysts and media buyers expect 'upward pressure' on CPMs, should Netflix win the tussle with Paramount.
digiday.com
December 9, 2025
Nexxen is latest programmatic player to widen TV’s live sports window
The DSP/SSP company wants to make it easier for buyers to funnel budgets from smaller brands into live sports TV ad avails.
digiday.com