Recent articles
August 31, 2026
As WPP’s Cindy Rose marks a year as CEO, turnaround is underway but far from certain
The holdco boss has been in place for a busy year, but the agency group has a long way to go if it’s to find a secure business model.
digiday.com
August 28, 2026
Future of Marketing Briefing: Soccer’s World Cup buzz isn’t moving needle on Premier League ad spend
The World Cup was a success for broadcasters, but marketers looking to capitalize on rising interest in soccer must navigate a diffuse landscape of sporting properties and fan identities.
digiday.com
August 25, 2026
In Graphic Detail: How AI search has impacted the web traffic of over 50 advertisers
Data spanning one agency’s entire client roster shows the true impact of AI search on web traffic and conversions.
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August 21, 2026
Future of Marketing: For the source of Nike’s decline, ignore the easy answers
The markets have the vaunted apparel brand in last place. But to understand why it’s lagging, and the hurdles in the way of recovery, marketers should ignore hobby horse explanations.
digiday.com
August 20, 2026
Butler/Till extends agentic media buying tests into audio with iHeartMedia
Tests of autonomous media buying tools are spreading into more channels; publishers hope they can make direct buys easier and more attractive to advertisers.
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August 18, 2026
How Unilever detergent brand Persil measures sports sponsorship impact
The fabric detergent brand sponsors Arsenal and F1 Academy. Brand boss Giovanna Gomes explains how it tracks the impact of those deals beyond just exposure.
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August 17, 2026
Brand marketers are adopting fan-first social media strategies
Bigger brands are picking up a social playbook perfected by startup and scaleup marketers, having seen the results. But can it work at scale?
digiday.com
August 13, 2026
CMOs are struggling to link AI visibility with sales
Brands are spending on tools that rate their visibility within LLM responses and AI search, but proving the commercial impact of GEO remedies isn’t easy.
digiday.com
August 11, 2026
S4 and Monks are trying to get ahead of rising AI token costs
Monks is considered a leader in AI marketing services, but “exploding” use of AI tokens poses difficult questions for execs focused on keeping costs down.
digiday.com
August 7, 2026
Clients are hungry for AI visibility aids, but buyers are skeptical of specialized markdown ads
Media buyers say ad units created to influence AI bots and scrapers could be valuable, but there are some major caveats.
digiday.com
August 6, 2026
‘It will take a few years’: WPP CEO Cindy Rose says outcome-based pay is still years away
WPP’s boss looks towards “mixed economy” business model as ad giant shows green shoots
digiday.com
August 5, 2026
Inside the indie agencies founded by Omnicom and IPG’s former staffers
Thousands of media practitioners and creatives have left Omnicom since its merger with IPG. Some have already founded their own agencies.
digiday.com
July 31, 2026
Future of Marketing Briefing: Media measurement is becoming an asset in boardroom theater
Major advertisers spent their quarterly earnings calls talking up media effectiveness efforts to analysts and shareholders this week. It suggests a shift in the way C-suites consider ad spend.
digiday.com
July 24, 2026
Google quietly gives ground on PMax controls
The search giant’s black-box ad product has confounded media buyers for years. Now, it’s passing them the reins – sort of.
digiday.com
July 23, 2026
As athletes embrace owned media properties, they’re pushing for more involved brand deals
The NBA player’s union is pushing for stars to have a bigger say in brand deals. It highlights a larger shift in sports and creator marketing.
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July 23, 2026
TikTok’s Kat Marquez unpacks NBA and WNBA creator deal
TikTok’s latest move to secure its share of the leagues’ growing audiences sees it play gatekeeper between creators and rights holders.
digiday.com
July 21, 2026
Nike versus Adidas: Which brand won the World Cup?
We sift through data from AdClarity, Meltwater, Sprout Social and MediaRadar to work out which brand had the best World Cup performance.
digiday.com
July 20, 2026
Media Buying Briefing: China remains a tough market for holding companies to figure out
The Chinese ad market has slipped away from holding companies that previously looked east for future growth.
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July 17, 2026
Future of Marketing Briefing: What World Cup breakout stars Haaland and Zlatan can teach marketers about sports stardom
This year’s soccer darlings confirm the emergence of a new kind of sporting celebrity in direct conversation with fandom and social media.
digiday.com
July 16, 2026
Stagwell is building its own AI media curation marketplace
The challenger holdco is developing an AI-powered pool of curated ad inventory for clients. Here’s how it’s supposed to work.
digiday.com
July 14, 2026
‘Future of targeting’: Media agencies tentatively explore vector-based planning
Vector-based targeting is ‘very experimental’, but could offer AI-forward advertisers a better way of directing media buys.
digiday.com
July 13, 2026
NASCAR rebuilds its commercial engine to tempt back motorsports fans
Behind the scenes, the motorsport and racetrack business hopes a commercial refit and consumer-facing hero campaign can help it hold the line amid F1’s growing U.S. popularity.
digiday.com
July 10, 2026
Nike versus Adidas: Who’s spending more in race to claim the World Cup crown?
With the World Cup at the midway point, ad spend estimates show the apparel rivals taking opposite tacks in their media approaches.
digiday.com
July 9, 2026
Advertisers look for advantage in Sky’s ITV deal
The $2.13 proposed billion acquisition of ITV would redraw the UK's advertising map. Advertisers are still waiting to hear what's in it for them.
digiday.com
July 7, 2026
Dentsu strikes Meta deal to build plumbing for mass influencer activation
Top CMOs are assembling armies of creators, but many lack the infrastructure required to get the most out of them. A deal between Dentsu and Meta aims to fix that problem.
digiday.com
July 6, 2026
WTF is AI poisoning?
LLM search results have become an important channel for marketers. They’re also a conduit for rivals to sow misinformation against a brand’s online profile.
digiday.com
July 1, 2026
What will NBCU’s conscious uncoupling from Comcast mean for brands?
As other market players continue to consolidate, the media giant is set to spin out its TV business. That could have implications for upfront negotiations and ad formats down the line.
digiday.com
June 30, 2026
How the Chicago Bulls retooled their sponsorship business to meet CMO data demands
As sports sponsorship spending rises, CMOs are looking for hard evidence to justify their deals. Teams and franchise owners are responding, but there’s competition.
digiday.com
June 26, 2026
Future of Marketing Briefing: CMOs are still haunted by hard questions about value of ad creative
While interest in AI-enabled media and creative effectiveness measurement is rising, 49% of senior marketers say they can’t back up their ad creative with hard data.
digiday.com
June 26, 2026
Nike versus Adidas: who’s winning the World Cup’s brand head to head?
Both Adidas and Nike are gunning to dominate the World Cup. We examine campaign performance data to see who’s out in front.
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