All writers

Sara Guaglione

digiday.com
30
articles (90 days)

Recent articles

Inside Wirecutter’s push to diversify beyond affiliate revenue as AI reshapes discovery
Wirecutter is expanding beyond affiliate commerce with new categories, franchises and advertising opportunities as AI reshapes search.
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For some publishers, agentic advertising is still a question of ROI
Despite the hype around agentic media buying, some publishers remain skeptical of its potential to deliver meaningful revenue.
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Media Briefing: As AI search shifts referrals, publishers revisit registration walls 
As referral traffic declines, publishers are rethinking registration walls as a way to turn anonymous visitors into valuable known users.
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SPUR publishes AI content tracking standard, pitches OpenAI and Google to join
Publishers are pushing for AI transparency with a new SPUR standard to track how AI tools use content, and inviting frontier AI labs to help.
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Media Briefing: Publishers are turning GEO from an experiment into a business
Publishers are turning GEO into a new revenue stream as clients increasingly look to boost their brands’ visibility in AI-generated answers.
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Condé Nast, Hearst among 300 media execs to push federal ‘bad bots’ bill on AI scraping
More than 300 publishing execs are heading to Washington, D.C to push Congress to crack down on AI bots that scrape their content without permission.
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Digiday Publishing Summit September 2026 Recap: How publishers are rebuilding for the post-search era
Execs at DPS described how they’re preparing for a post-search era by prioritizing direct audiences, diversified revenue and AI strategies.
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Media Briefing: Publishers question whether personalization actually pays off
Publishers are personalizing newsletters to get more value from readers, but questions remain over whether it's a meaningful differentiator.
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What The New York Times looks for in AI licensing partnerships
The New York Times is seeing a more publisher-friendly AI licensing ecosystem, but the marketplaces still have a long way to go.
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Comscore data shows how AI discovery is splintering beyond ChatGPT
Comscore data shows ChatGPT losing ground to Gemini and Claude as AI citations emerge as a key visibility metric for publishers and brands.
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Media Briefing: Overheard at the Digiday Publishing Summit, Sept. ‘26 ‘Google Zero’ edition
Publishers debate zero-click search, AI licensing contracts and AI visibility at the Digiday Publishing Summit town hall.
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How Reuters’ dynamic paywall is boosting subscriptions and ads
Reuters’ dynamic paywall is helping the publisher grow subscriptions while strengthening (rather than cannibalizing) its ads business.
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Media Briefing: Publishers are rebuilding their newsrooms for the post-Google era
Publishers like USA Today Co. and NYT are reshaping audience teams and creating new roles to prepare for an AI search future.
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Media Briefing: What to expect at the Digiday Publishing Summit, September 2026 edition
Here's a sneak peek at the topics that will be discussed onstage during the Digiday Publishing Summit, September 2026 edition.
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The Telegraph’s next podcast play: video, events and paid memberships
The Telegraph is expanding its video podcast strategy into franchises spanning events and paid memberships to deepen audience relationships.
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Media Briefing: The post-traffic era of the open web is taking shape
The open web isn't dead, but it is changing shape. Publishers are trading search-driven scale for stronger brands and diversified audiences.
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USA Today Co. is reformatting content to attract more AI licensing deals
USA Today Co. is testing ways to reformat content for AI bots in a bid to attract licensing deals and unlock new revenue.
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The IAB is developing a framework to tackle AI advertising measurement
The IAB is developing a framework to solve a big challenge in advertising: how to measure and assign credit when ads influence AI agents.
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Media Briefing: Ads for AI agents have a measurement problem
A wave of startups is racing to solve AI ad measurement and attribution as publishers and advertisers experiment with serving ads to agents.
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As AI automates everything, The Atlantic is building games by hand
The Atlantic is bucking the AI automation trend with a new trivia game handcrafted by “Jeopardy!” champion and senior editor Drew Goins.
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European publishers are getting hit harder by AI bot scraping, report finds
European publishers face more AI bot scraping, fewer referrals and more ignored robots.txt rules than North American sites, report finds.
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Media Briefing: Publishers are replacing Google with a little bit of everything
Publishers are preparing for a future with less Google traffic — but are still figuring out what replaces it.
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Perplexity blocks Time’s ads served to AI agents, calling them ‘deceptive’
Perplexity has blocked Time’s markdown agent ads from influencing its AI system.
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Media Briefing: The case for and against markdown for AI bots
Markdown is becoming publishers’ latest AI optimization tactic, raising questions about the scraping tradeoff.
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People Inc. CEO: We’re not turning off Google crawlers yet
People Inc. won't cut off Google's AI crawlers yet, citing its continued dependence on Google search traffic even as referrals decline.
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WTF is a stealth crawler?
As AI bot traffic surges, lawmakers are cracking down on stealth crawlers, which scrape publisher content while masking who they are.
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Time has started serving ads to AI bots
Time is selling ads targeting AI bots, betting that markdown pages will make its content (and advertisers) more visible in AI search.
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Media Briefing: Threatening to quit Google’s crawlers is just publishers’ new hope
Bold Call: Google's AI era is fueling fresh calls for publishers to cut off access to their content, but dependence on search still holds most back.
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Media Briefing: Brand authority and trust are becoming publishers’ newest AI assets
Some publishers are betting that trusted brands and editorial authority are becoming their biggest competitive advantage with LLMs.
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In Graphic Detail: AI visibility is no longer about referral traffic
New data shows why publishers are developing strategies around agentic traffic and brand visibility in AI answer engines.
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