All writers

Sara Guaglione

digiday.com
27
articles (90 days)

Recent articles

Media Briefing: AI visibility is becoming publishers’ newest currency
Publishers are embracing AI visibility as the next must-have metric, using their prominence in AI answer engines to attract advertisers.
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Inside the newsroom push to turn print reporters into video talent
As reporter-led video becomes a priority, publishers are investing in newsroom training to help journalists deepen audience relationships.
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Media Briefing: ‘Surveillance pricing’ laws are coming for dynamic subscription strategies 
How a 'surveillance pricing' lawsuit and new New York legislation could reshape publishers' subscription pricing strategies.
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The Economist’s launches new audio and video tier targeting younger subscribers 
The Economist has launched a lower-priced audio and video subscription to attract younger readers, called Economist Play.
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How Time and others are rebuilding parts of the web for AI agents 
Publishers are preparing for the agentic web by creating AI-friendly versions of their sites to stay discoverable in AI search.
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Amazon expands media footprint with iHeart sales deal and new TV outcome tool 
Amazon is deepening its role in streaming advertising with an expanded iHeartMedia sales deal and outcome-based TV buying technology.
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AI podcast experiments march on with Forbes’ new daily audio briefing
Forbes bets on AI-generated audio with a five-minute daily news brief. Stories are selected by product, editorial and an internal AI tool.
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How USA Today Co. is trying to beat AI Overviews on World Cup news
USA Today Co. is using AI tools to beat AI Overviews in the race for World Cup search traffic around breaking news.
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Media Briefing: The new World Cup SEO playbook: What’s in and what’s out
The World Cup is no longer a guaranteed search traffic bonanza, pushing publishers to rethink SEO and audience strategies.
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Media Briefing: Publishers put premium video behind the paywall to sell subscriptions
The Wall Street Journal, Fortune and Bloomberg test putting video behind the paywall to drive and retain subscriptions.
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AI ‘girlfriend ads’ are fueling a new wave of MFA sites
AI-generated “girlfriend ads” are driving traffic to made-for-advertising sites filled with low-quality content and ads.
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Reuters and Time adopt bot-blocking whitelists to rein in AI crawlers
Reuters and Time adopt a ‘block-all’ AI bot strategy, part of a broader publisher move toward whitelist-only access.
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Media Briefing: Perplexity’s new ‘trust and transparency’ pitch does little to win over publishers
Perplexity wants to be a trusted partner to publishers, but a growing list of copyright lawsuits are making that a difficult sell.
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How publishers are modeling – and mitigating – a future with significantly less Google search traffic
Publishers are modeling the business impact of a zero-click future and developing growth strategies for the Google AI search era.
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Vox Media CRO Geoff Schiller joins Screenvision as CEO
Vox Media CRO Geoff Schiller will become CEO of cinema ad firm Screenvision, setting sights on Gen Z and a strong pipeline of movies.
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Media Briefing: As Google traffic ebbs, some publishers see social platforms as real revenue lines 
Publishers are once again leaning on social platforms, but with a different playbook to offset declining Google traffic.
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Bleacher Report launches YouTube channel for its sports cartoon fanbase ahead of World Cup
Bleacher Report is betting on animated sports content and YouTube distribution to capture World Cup fans and young viewers.
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Media Briefing: Publishers brace themselves for the zero-click era amid Google’s AI search overhaul
Publishers are meeting Google’s AI search overhaul with resignation rather than resistance, bracing for a zero-click future on the horizon.
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WTF is back button hijacking?
Google is cracking down on “back button hijacking,” which some publishers use to offset declining referral traffic and monetization pressure.
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Media Briefing: BuzzFeed’s $120M sale marks another step in the repricing of digital media scale
Byron Allen’s $120 million BuzzFeed deals marks another turning point in the collapse of the platform-era media business model.
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Media Briefing: Publishers cautiously count AI licensing as notable revenue amid programmatic strain, in Q1 earnings
Amid declining referral traffic and programmatic ads, publishers are beginning to see meaningful revenue from AI licensing deals.
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Why news publishers are getting into the sports business coverage
Yahoo and Dow Jones are betting on the booming sports business beat, launching new verticals to capture high-value audiences and advertisers.
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Taboola’s next act: an AI answer engine for publishers
HuffPost UK, Reach and USA Today Co. are rolling out Taboola's AI-powered answer engine to boost engagement.
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USA Today Co.’s AI licensing deals drive ‘notable’ revenue in Q1, despite pressure on traffic and programmatic
USA Today Co.’s AI licensing deals helped drive meaningful year-over-year revenue growth in Q1, despite pressure on traffic and programmatic.
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Media Briefing: Publishers rewire sales teams for the outcomes era 
Publishers are overhauling traditional ad sales teams in favor of outcome-driven teams focused on performance and client success.
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The rise of deepfakes poses a new trust challenge for publishers
As AI deepfakes surge and become harder to detect, publishers are under pressure to fact-check content and safeguard credibility.
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Media Briefing: As traffic declines, publishers see gains in commerce conversions and CTR
Publishers like Forbes and Apartment Therapy see growth in commerce business as audiences convert better despite shrinking traffic.
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