Recent articles
August 7, 2026
Future of Marketing Briefing: Creator agencies are becoming entertainment studios — brands are footing the bill
Creator agencies are either rebuilding themselves as entertainment companies or launching as one from day one.
digiday.com
August 7, 2026
The Trade Desk is betting part of its recovery on measurement nobody can argue with
Inside The Trade Desk’s plan to make cheap reach look cheap.
digiday.com
August 5, 2026
Sony is scaling up its Playstation advertising ambitions
Sony Interactive Entertainment is assembling a global sales team to monetize Playstation through ads.
digiday.com
July 31, 2026
The case for and against agencies betting on tokens the way they bet on media
AI compute costs are the next frontier for the next upfront. This is the case for it.
digiday.com
July 29, 2026
Omnicom CEO: ‘The marketplace hasn’t seen what the cost of this AI is’
Omnicom CEO John Wren just said the quiet part out loud: nobody’s actually priced AI yet.
digiday.com
July 27, 2026
How AI costs are quietly reshaping principal media deals
AI doesn’t have a price. Principal media is absorbing it anyway.
digiday.com
July 24, 2026
Future of Marketing Briefing: The case for and against the death of the big brand ad
Marketing has a new favorite argument: is it still smarter to talk to a million people at once, or to find the thousand people they already trust?
digiday.com
July 21, 2026
‘We’re starting to wonder’: Ad industry chases AI value as usage outpaces proof
The ad industry wants more from its AI spend but usage is outpacing proof of value.
digiday.com
July 20, 2026
Five things the World Cup taught marketers about creators
The World Cup has wrapped, which means it’s time for the obligatory marketing takeaways piece.
digiday.com
July 14, 2026
SharkNinja’s new growth strategy runs through comedy creators
Why SharkNina is chasing new buyers with comedy instead of a celebrity pitch.
digiday.com
July 10, 2026
Future of Marketing Briefing: The ad industry’s next mediapalooza is loading
Mediapalooza is coming. This time it might actually mean something.
digiday.com
July 8, 2026
What’s really driving Europe’s €131 billion ad boom
Another forecast, another reminder that ad spend is running its own race, economy be damned.
digiday.com
July 8, 2026
Advertising’s confidence problem, according to the man who used to price its stocks
Advertising's inconvenient truth: the industry built a commodity and called it a strategy
digiday.com
July 7, 2026
Dollar Shave Club’s bet: AI makes agencies optional, not obsolete
Dollar Shave Club makes 90% of its advertising in-house. AI is coming for the other 10%.
digiday.com
July 6, 2026
Agency bosses say the AI gap with clients is only getting wider
The more versions of this perspective that got shared, the more it became clear there was a deeper frustration underneath it from others.
digiday.com
July 3, 2026
Future of Marketing Briefing: Why Bose is building an entertainment company
Bose has a new entertainment division. Its CMO hasn’t used a creative agency in five years. The two things are related.
digiday.com
July 1, 2026
Creators aren’t just in marketing’s entertainment era. They’re driving it
How creators became the talent behind marketing’s entertainment pivot.
digiday.com
June 29, 2026
Cannes Briefing: The Cannes confessional
Somewhere in Cannes over dinner, one ad exec asked the question nobody likes asking out loud: would anyone actually notice if they just didn’t turn up to any of this? They weren’t being cynical. If...
digiday.com
June 26, 2026
Cannes Briefing: Creativity is moving beyond the agency model
For the first time, a growing number of CMOs are thinking about creative more broadly than creative agencies.
digiday.com
June 25, 2026
Cannes Briefing: Creators didn’t come to Cannes for parties this year. They came for briefs.
At a festival where one company’s absence from a patch of sand can be read a dozen different ways, creators are giving Cannes Lions a different kind of energy.
digiday.com
June 24, 2026
Cannes Briefing: The AI search crisis everyone’s talking about at Cannes is actually about brand coherence
Cannes search panic, decoded: it was never about search,
digiday.com
June 22, 2026
Connect, don’t absorb: Dept’s AI bet on orchestration over operating systems
Dept’s AI assistant already touches a fifth of its revenue. It wants 80% by next year.
digiday.com
June 22, 2026
Cannes Briefing: The ad industry’s power shifts, mapped in sand
An investment bank walks into Cannes. A holdco walks out.
digiday.com
June 22, 2026
WTF is containerization?
Containerization is suddenly everywhere in ad tech conversations.
digiday.com
June 19, 2026
‘Humans at the helm, agents in the loop’: WPP is testing a buyer ageny for video, but it’s bigger bet is on governance
Marketers are nervous about agentic media buying. WPP is betting governance is the answer.
digiday.com
June 19, 2026
Future of Marketing Briefing: Soccer doesn’t need better marketing, just better marketers
A sport that moves culture, marketed by people who monitor it.
digiday.com
June 17, 2026
‘Don’t walk past the Gutter Bar’: The unofficial Cannes Lions survival guide, written in hindsight
What happens on the Croisette apparently happens to everyone.
digiday.com
June 16, 2026
An introvert’s guide to navigating Cannes Lions 2026
How to enjoy Cannes Lions when you're a true introvert.
digiday.com
June 16, 2026
Electronic Arts has built its own ad server in a renewed push for ad dollars
Electronic Arts has a plan to offset rising game costs: it's called advertising.
digiday.com
June 15, 2026
The definitive Digiday guide to what’s in and out at Cannes 2026
Here's what's in and out for the Cannes Lions International Festival of Creativity.
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