Recent articles
April 10, 2026
Future of Marketing Briefing: The ad industry has an AI label problem
People no longer trust what they see, and the ad industry hasn’t agreed on what honesty looks like in response.
digiday.com
April 6, 2026
What OpenAI’s TBPN deal reveals about branded entertainment’s limits
Brands are building in-house entertainment studios on the promise that great content earns the audiences advertising can’t buy.
digiday.com
April 3, 2026
Future of Marketing Briefing: Horizon Media is building a platform to orchestrate ad tech from a single command center
Agency trading desks never really went away. Horizon Media wants to prove they grew up.
digiday.com
April 1, 2026
‘Predictability has become a luxury’: As the Iran war drags on, ad markets are starting to sweat
Whatever hope remained that this would be a short war is fading. And with it, the assumption that the economic damage would be too.
digiday.com
March 27, 2026
In graphic detail: The numbers making the case for what holdcos could be
What the data says about the CMO-agency relationship — and none of it is comfortable.
digiday.com
March 27, 2026
Future of Marketing Briefing: A cynic’s guide to the most transparent dispute in programmatic history
No, the industry doesn't need another hot take on The Trade Desk's standoff with the agency holdcos. I'm going to give you one anyway.
digiday.com
March 27, 2026
‘The processes are continuing forward’: Advertising’s dealmakers press on with M&A despite Iran uncertainty
War in the Middle East is a problem for advertising’s dealmakers. Just not yet.
digiday.com
March 25, 2026
“It’s about change management’: Sir Martin Sorrell says the billable hour is dying, but getting clients to move in is proving harder
Sir Martin Sorrell says agencies can't fix the billable hour until brands fix their AI problem.
digiday.com
March 23, 2026
A year after Unilever, the ad-funded creator economy is still catching up to its own ambition
Creators had already become too big to ignore. Now, for a different set of reasons entirely, it has become too important to get wrong.
digiday.com
March 17, 2026
‘I’m not selling you hours’: PMG’s push beyond agencies
PMG never called itself an agency. Here’s why that matters now.
digiday.com
March 13, 2026
Middle East conflict casts shadow of global ad outlook
The ad market had questions about 2026. Now, it has more.
digiday.com
March 13, 2026
The Future of Marketing Briefing: a war, an oil spike and an ad market that can’t see what comes next
The assumptions underpinning ad growth just got a lot more complicated.
digiday.com
March 11, 2026
The in-house entertainment studio is having its social media team moment
Brands are becoming media companies (again). This time they mean it.
digiday.com
March 9, 2026
‘Brand safety is moving from fear to curiosity’: Zefr’s Raddon on content-level accreditation – and what it exposes about the industry
The threat is no longer a discrete piece of bad content that a keyword list or a domain block can catch. Its volume.
digiday.com
March 6, 2026
‘Nobody’s asking the question’: WPP’s biggest restructure in years means nothing until CMOs say it does
WPP declared itself transformed. CMOs will decide if that’s true.
digiday.com
March 6, 2026
The Future of Marketing Briefing: Epsilon’s quiet bet against the LLM goldrush
In advertising’s AI race, Epsilon says the winners won’t pick one mode. They’ll orchestrate many.
digiday.com
March 5, 2026
‘Not a big part of the work’: Meta’s LLM bet has yet to touch its core ads business
Meta knows LLMs could transform its ads business. Getting there is another matter.
digiday.com
March 2, 2026
The agency holdcos have an AI story, but not an AI business model
The holdco platforms need to deliver on the promises made — and so far, clients aren’t seeing it.
digiday.com
February 27, 2026
Future of Marketing Briefing: The case for and against an agency subscription remuneration model
The real problem subscriptions solve isn’t pricing its cost absorption. As AI moves from pilot to scale, agencies are racking up real expenses.
digiday.com
February 27, 2026
WPP is betting its future on getting paid for outcomes
At the presentation for its new strategy, WPP made the most explicitly public cases that the future of agency compensation look less like a staffing invoice and more like a performance contract.
digiday.com
February 24, 2026
The fight over principal media has moved on but advertisers are still catching up
What advertisers are only now learning about where their money goes.
digiday.com
February 24, 2026
The numbers behind the WPP whistleblower case tell a story of their own
Here's what the data actually shows, broken down by what it refers to.
digiday.com
February 23, 2026
In fighting a whistleblower suit, WPP put its own account of media agecny trading on the public record
A former GroupM executive is suing WPP for $100 million, alleging he was fired for exposing a systematic scheme to pocket billions in client rebates.
digiday.com
February 20, 2026
Future of Marketing Briefing: The mental gymnastics of principal media
Welcome to the psychological CrossFit class of modern marketing. Here’s how marketers are learning to move through it.
digiday.com
February 13, 2026
Future of Marketing Briefing: AI’s branding problem is why marketers keep it off the label
The reputational downside is clearer than the branding upside, which makes discretion the safer strategy.
digiday.com
February 11, 2026
WTF are tokens?
When someone sends a prompt or receives a response, the system breaks language into small segments. These fragments are tokens.
digiday.com
February 10, 2026
In the age of AI content, The Super Bowl felt old-fashioned
The Super Bowl is one of the last places where brands are reminded that cultural likeness is easy but shared experience is earned.
digiday.com
February 10, 2026
‘The billable hour does not allow for any meaningful innovation’: S4 Capital builds subscription model for the AI age
Subscriptions were supposed to save publishers. Now, they’re becoming part of the survival logic for agencies too.
digiday.com
February 6, 2026
Future of Marketing Briefing: The word ‘agency’ is costing the ad giants
What’s tripping up the holdcos isn’t just economics or technology. It’s semiotics.
digiday.com
February 3, 2026
In the shadow of Khaby Lame’s deal, marketers face hard questions about influence and value
Anyone in marketing gawking at the near-billion price tag attached to TikTok creator Khaby Lame and his deal with Rich Sparkle Holdings isn’t really looking at innovation
digiday.com