Recent articles
February 23, 2026
In fighting a whistleblower suit, WPP put its own account of media agecny trading on the public record
A former GroupM executive is suing WPP for $100 million, alleging he was fired for exposing a systematic scheme to pocket billions in client rebates.
digiday.com
February 20, 2026
Future of Marketing Briefing: The mental gymnastics of principal media
Welcome to the psychological CrossFit class of modern marketing. Here’s how marketers are learning to move through it.
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February 13, 2026
Future of Marketing Briefing: AI’s branding problem is why marketers keep it off the label
The reputational downside is clearer than the branding upside, which makes discretion the safer strategy.
digiday.com
February 11, 2026
WTF are tokens?
When someone sends a prompt or receives a response, the system breaks language into small segments. These fragments are tokens.
digiday.com
February 10, 2026
‘The billable hour does not allow for any meaningful innovation’: S4 Capital builds subscription model for the AI age
Subscriptions were supposed to save publishers. Now, they’re becoming part of the survival logic for agencies too.
digiday.com
February 10, 2026
In the age of AI content, The Super Bowl felt old-fashioned
The Super Bowl is one of the last places where brands are reminded that cultural likeness is easy but shared experience is earned.
digiday.com
February 6, 2026
Future of Marketing Briefing: The word ‘agency’ is costing the ad giants
What’s tripping up the holdcos isn’t just economics or technology. It’s semiotics.
digiday.com
February 3, 2026
In the shadow of Khaby Lame’s deal, marketers face hard questions about influence and value
Anyone in marketing gawking at the near-billion price tag attached to TikTok creator Khaby Lame and his deal with Rich Sparkle Holdings isn’t really looking at innovation
digiday.com
January 29, 2026
‘There seems to be a mind shift’: Advertisers keep ad spending flexible as uncertainty persists
Any thin hope marketers had that 2026 might calm the turbulence of last year didn’t survive January, as political shocks, platform upheaval and fresh economic jitters piled new uncertainty onto an ...
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January 28, 2026
Inside Goalhanger’s shift from podcast producer to screen studio
Podcasts now live across two modes at once -- audio and video -- reaching overlapping but not identical audiences under an increasingly elastic label.
digiday.com
January 26, 2026
‘Things have changed’: Diageo pulls retail media upstream
That shift is most visible in how the advertiser works with retailers, particularly British supermarket chain Tesco.
digiday.com
January 23, 2026
Future of Marketing Briefing: AI companies are staffing up for a reputation fight
AI has an image problem, which explains why the industry is suddenly investing so much energy in who gets to tell its story.
digiday.com
January 21, 2026
‘A multi-model world’: Microsoft’s CEO says the future of AI is orchestration, not one single model
Microsoft’s CEO just handed ad execs a survival guide for the agentic era.
digiday.com
January 16, 2026
Mythbuster: What AI is not about to do in advertising
As the hype around AI thins into something closer to reality, the ad industry is quietly drawing a line around what LLMs can do -- and what they will not be trusted to touch.
digiday.com
January 15, 2026
‘We don’t care if you don’t use our UX anymore’: Yahoo recasts its DSP as a data backbone for the agentic world
Because the real wager, according to the ad tech vendor, sits below the interface, in the identity graph and data the DSP plugs into.
digiday.com
January 14, 2026
‘Intentionally being cautious’: Why the ad industry isn’t ready to let AI agents spend ad dollars
For now, LLMs are being used as accelerants, not decision makers. They compress workflows. They do not spend the ad dollars
digiday.com
January 13, 2026
‘Amplified, and used against you’: Nike sat out the viral Maduro moment. That’s the point
The meme Nike didn’t touch
digiday.com
January 13, 2026
‘Worried about getting caught out’: Sir Martin Sorrell on why CMOs are not ready to pay for outcome-based agencies
A steady economy is emerging as the quiet counterweight to AI’s much-hyped reinvention of the agency holdco model.
digiday.com
January 9, 2026
Future of Marketing Briefing: The ad business arrived at CES in a holding pattern
Behind the stage demos and glossy AI announcements, the advertising industry arrived in Las Vegas with a quieter set of questions than previous years.
digiday.com
January 6, 2026
Virality is no longer just a vibe at MrBeast’s Beast Industries
MrBeast is hiring a head of viral marketing. Marketers would be wise to pay attention.
digiday.com
January 6, 2026
‘This is what the future will look like’: Accenture Song has moved upstream of advertising
Accenture Song has outgrown the agency business without becoming an agency.
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January 5, 2026
‘Less pitching, more listening’: What Amazon is really doing at CES
Amazon’s ad execs come to CES for their annual reality check.
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January 5, 2026
The definitive Digiday guide to what’s in and out for advertising in 2026
Here's the definitive guide to what's in and out in 2026.
digiday.com
December 19, 2025
Future of Marketing Briefing: Why ‘just good enough’ is generative AI’s real threat to marketers
When characters and mascots are allowed to live inside generative systems, they stop being event-based and start becoming environmental.
digiday.com
December 19, 2025
Why Georgia-Pacific is turning its programmatic scrutinty to the sell side
The company is turning its attention to the sell side, zeroing in on the ad tech firms that move inventory for publishers -- the supply-side platforms.
digiday.com
December 18, 2025
At Ebiquity, a new role signals marketing’s shift from metrics to meaning
Marketing has no shortage of data. Ebiquity is betting on judgement.
digiday.com
December 12, 2025
Future of Marketing Briefing: AI has created a new talent paradox in programmatic agencies
The job isn’t execution anymore. AI handles that. The job is judgement.
digiday.com
December 10, 2025
Agencies push curation upstream, reclaiming control of the programmatic bidstream
Curation spent much of this year in a fog, loosely defined and inconsistently applied. Agencies say they plan to tighten the screws in 2026.
digiday.com
December 9, 2025
‘A trader won’t need to leave our platform’: PMG builds its own CTV buying platform
The platform, called Alli Buyer Cloud, sits inside PMG’s broader operating system Alli. It's currently in alpha testing with three clients.
digiday.com
December 8, 2025
‘We just did the math’: The new baseline for ad tech transparency
Ad execs said the industry is shifting toward a renewed transparency push driven as much by day-to-day operational pressure as by principle.
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