Recent articles
October 16, 2026
Future of Marketing Briefing: The holdcos long, awkward courtship of the C-suite
What holdcos risk when they go over the CMO’s head.
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October 15, 2026
Inside Dentsu’s plan to make entertainment a part of every brand’s budget
Why Dentsu thinks entertainment is the next agency account up for grabs.
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October 14, 2026
Ikea’s CMO sees LLMs as the newest place a brand has to hold its line
LLMs have widened the brand. Ikea’s CMO thinks the basics still hold.
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October 12, 2026
‘An important capability for us’: PepsiCo CEO on Publicis switch
Pepsico’s Ramon Laguarta used a recent appearance in front of investors to champion the company’s decision to hand its global media account to Publicis Groupe.
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October 9, 2026
Future of Marketing Briefing: Why top creators are taking fewer brand deals
The biggest creators are cutting their brand rosters and asking more of the partners they keep.
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October 8, 2026
Apple’s Safari ad tech blocklist sends publishers back to IAB Tech Lab’s Trusted Server
What publishers once filed under someday now has a deadline, and Apple set it.
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October 6, 2026
At S4 Capital’s Monks, agents can run autonomously, unsupervised for days
S4 Capital’s digital agency now budgets for tokens and talent from the same pot.
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October 5, 2026
‘The future is going to be in real life”: IRL events are becoming the new proof point for creator marketing
Plenty of creators are making the same bet, and until recently most of them were the biggest names in the business.
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October 2, 2026
Future of Marketing Briefing: Agency fees in creator deals are the next transparency headache for marketers
As creator marketing budgets grow, so do questions about what agencies are taking.
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October 2, 2026
Digiday’s guide to what’s in and out for Advertising Week NY 2026
Here are the trends as we see them for AWNY 2026.
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October 1, 2026
Amazon wants to own the long game in ad measurement
Amazon says its ads sell more than they get credit for. Agencies want proof.
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October 1, 2026
In Graphic Detail: Where brands stand when AI agents do the shopping
Getting picked by the agents is the new commerce fight
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September 25, 2026
Future of Marketing Briefing: Imagining the ad business hiding inside Meta’s Muse
Meta's Muse is ad-free for now. Don’t expect that to last.
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September 24, 2026
58% of ad execs expect agentic buying to hit scale within a year, according to IAB Europe research
Agentic buying is 2026’s year of the mobile.
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September 18, 2026
Future of Marketing Briefing: Creators are learning to pitch AEO, not just audiences
The next line in a creator’s pitch: I got cited
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September 18, 2026
Who wins and loses from the remedies to Google’s ad tech monopoly
Google avoided a breakup. Here's who actually benefits from what it got instead.
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September 17, 2026
Google’s ad tech remedies decoded: what changes, what doesn’t and what will take years
Google proposed restraint. The DOJ proposed surgery. The judge decided compliance.
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September 17, 2026
Why WPP isn’t the biggest casualty in the PepsiCo-Coca-Cola-Publicis shuffle
The PepsiCo-Publicis-Coke shuffle left WPP looking like the loser. It’s more complicated than that.
digiday.com
September 16, 2026
‘It’s hard to be a $7 billion company’: The investment banker’s diagnosis for ad tech’s public woes
Public ad tech is disappearing and an investment banker just explained why.
digiday.com
September 15, 2026
In Graphic Detail: Inside the scramble to measure a brand’s AI visibility
Marketers are catching on that AI doesn’t rank their brands, it decides whether it gets brought up at all. That shift is already reshaping how the industry works.
digiday.com
September 11, 2026
Future of Marketing Briefing: One more helping, for gluttons still hungry for Publicis and PepsiCo takes
Yes, more thoughts on what it means, or doesn’t, that Publicis walked away from competing for Coca-Cola’s media dollars to grab PepsiCo’s instead.
digiday.com
September 10, 2026
‘Certainly a disappointment’: Omnicom CFO’s verdict on losing PepsiCo to Publicis
Speaking at the Goldman Sachs' Communacopia and Technology Conference earlier today, Phil Angelastro gave a sobering take on PepsiCo’s decision to walk away after more than 25 years.
digiday.com
September 10, 2026
Amazon Ads brings advertisers to ChatGPT, extending its supply-chasing streak
Amazon has cut a deal to let its advertisers buy ads from the popular AI-powered chatbot, adding to a long list of premium supply its spent more than a year locking down.
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September 4, 2026
Future of Marketing: Brands want creators who can win over humans and machines at once
Why creator briefs are starting to look like a map of AI search queries.
digiday.com
September 3, 2026
Why Google’s ad business escaped a breakup
The reasoning behind the latest decision to spare Google a breakup
digiday.com
September 1, 2026
WTF is the Amazon ad surcharge lawsuit?
The Federal Trade Commission and 22 state attorneys generals are suing Amazon alleging the company secretly overcharged advertisers in its search ad auctions for more than seven years
digiday.com
August 31, 2026
OpenAI’s ChatGPT ads business hits $1 billion run rate as Europe gets self-serve access
That figure comes from multiplying current monthly ad revenue by 12, so it's a snapshot of where things stand today rather than money already booked over a full year.
digiday.com
August 19, 2026
‘Waste in the system’: Why Georgia-Pacific is holding out on buying agents
According to its senior director of digital media Paras Shah it’s less that the tech isn’t ready and more that online advertising isn’t.
digiday.com
August 17, 2026
New court filings detail how WPP’s turnaround stalled — from the inside
Inside WPP’s unravelling: what 13 former execs told lawyers in a wrongful termination suit.
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August 14, 2026
Future of Marketing Briefing: The public ad tech era is over
Gone are the days when investors got themselves in a tizzy over ad networks, demand-side platforms and supply-side platforms on their own merits.
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