Recent articles
May 22, 2026
Future of Marketing Briefing: Agentic advertising is closer than you think and further than you hope
The gap between agentic advertising’s promise and its reality.
digiday.com
May 22, 2026
Why WPP’s AI boss believes agents are still in the ‘teenage sex’ stage of development
Agents are merely the latest technology to earn the dubious distinction.
digiday.com
May 20, 2026
‘Moved that drop dead date’: Omnicom accelerates LiveRamp exit after Publicis deal
Omnicom's CEO said it was already walking away from LiveRamp before Publicis wrote the check.
digiday.com
May 18, 2026
‘Identity is the qualifier for AI’: Publicis’ $2.2 billion LiveRamp deal is a bet that whoever controls the data owns the AI era
Publicis just bought the infrastructure its rivals depend on. Now it has to convince them nothing will change.
digiday.com
May 15, 2026
Future of Marketing Briefing: The brands winning at AI started with process not tech
The AI agent conversation is a distraction. Here's what matters more.
digiday.com
May 8, 2026
‘There’s a big shift’: Amazon is turning the upfront into a pitch for its ad tech, not just primetime
The upfront is no longer just a shop window for content Amazon owns, it's now one for its ad tech too.
digiday.com
May 8, 2026
Future of Marketing Briefing: Memes used to be a joke. Now they’re a strategy
Last month, a U.S. Special Forces soldier was indicted for insider trading — not on stocks, but on a prediction market. He had detailed knowledge of a military operation. He bet on it. The platform...
digiday.com
May 8, 2026
WTF is a unified ad platform?
Ad tech’s shift from an industry littered with point solutions to one built around integrated stacks has been underway for a while.
digiday.com
May 1, 2026
Baller League’s creator strategy: reach is not the same as fandom
Baller League's growth strategy: build fandom first, sell franchises second.
digiday.com
May 1, 2026
Future of Marketing Briefing: YouTube’s creator data play is an on-ramp, not a destination
YouTube is giving brands something they’ve been asking for. The question is whether getting it makes them want something it can’t yet provide.
digiday.com
April 30, 2026
Uncertainty is the real cost of the Middle East war for advertisers
The war nobody can price in.
digiday.com
April 29, 2026
‘The bridge between intuition and ROI’: The M&A race to own advertising’s last unmeasured lever
The ad industry’s hottest M&A target isn’t what you think.
digiday.com
April 29, 2026
‘That is an objective’: Omnicom tests AI agents to cut out the ad tech middlemen
The move is one of the more concrete signs yet that the holdcos are serious about dismantling the programmatic supply chain they've long complained about but remained dependent on.
digiday.com
April 29, 2026
WPP CFO says The Trade Desk operates in a smaller slice of the ad market
Holdcos have shifted from trusting ad tech vendors by default to demanding proof of value.
digiday.com
April 24, 2026
Future of Marketing Briefing: In the age of AI, taste is the new competitive advantage
in a world where the tools are everywhere and the output is indistinguishable, taste is the last thing that actually compounds.
digiday.com
April 17, 2026
Future of Marketing Briefing: Why brand builders are back in fashion
For the better part of a decade, CPG companies hired marketers who could optimize a media plan. Now, they’re hiring ones who can save a brand.
digiday.com
April 14, 2026
‘Absolutely no intention’: Publicis Group CEO rules out building a Trade Desk rival amid ongoing dispute
CEO Arthur Sadoun was clear there won’t be a Publicis-built rival. That path, he said, would pull the company too far off its current roadmap.
digiday.com
April 10, 2026
Future of Marketing Briefing: The ad industry has an AI label problem
People no longer trust what they see, and the ad industry hasn’t agreed on what honesty looks like in response.
digiday.com
April 6, 2026
What OpenAI’s TBPN deal reveals about branded entertainment’s limits
Brands are building in-house entertainment studios on the promise that great content earns the audiences advertising can’t buy.
digiday.com
April 3, 2026
Future of Marketing Briefing: Horizon Media is building a platform to orchestrate ad tech from a single command center
Agency trading desks never really went away. Horizon Media wants to prove they grew up.
digiday.com
April 1, 2026
‘Predictability has become a luxury’: As the Iran war drags on, ad markets are starting to sweat
Whatever hope remained that this would be a short war is fading. And with it, the assumption that the economic damage would be too.
digiday.com
March 27, 2026
In graphic detail: The numbers making the case for what holdcos could be
What the data says about the CMO-agency relationship — and none of it is comfortable.
digiday.com
March 27, 2026
‘The processes are continuing forward’: Advertising’s dealmakers press on with M&A despite Iran uncertainty
War in the Middle East is a problem for advertising’s dealmakers. Just not yet.
digiday.com
March 27, 2026
Future of Marketing Briefing: A cynic’s guide to the most transparent dispute in programmatic history
No, the industry doesn't need another hot take on The Trade Desk's standoff with the agency holdcos. I'm going to give you one anyway.
digiday.com
March 25, 2026
“It’s about change management’: Sir Martin Sorrell says the billable hour is dying, but getting clients to move in is proving harder
Sir Martin Sorrell says agencies can't fix the billable hour until brands fix their AI problem.
digiday.com
March 23, 2026
A year after Unilever, the ad-funded creator economy is still catching up to its own ambition
Creators had already become too big to ignore. Now, for a different set of reasons entirely, it has become too important to get wrong.
digiday.com
March 17, 2026
‘I’m not selling you hours’: PMG’s push beyond agencies
PMG never called itself an agency. Here’s why that matters now.
digiday.com
March 13, 2026
Middle East conflict casts shadow of global ad outlook
The ad market had questions about 2026. Now, it has more.
digiday.com
March 13, 2026
The Future of Marketing Briefing: a war, an oil spike and an ad market that can’t see what comes next
The assumptions underpinning ad growth just got a lot more complicated.
digiday.com
March 11, 2026
The in-house entertainment studio is having its social media team moment
Brands are becoming media companies (again). This time they mean it.
digiday.com