Recent articles
July 14, 2026
SharkNinja’s new growth strategy runs through comedy creators
Why SharkNina is chasing new buyers with comedy instead of a celebrity pitch.
digiday.com
July 10, 2026
Future of Marketing Briefing: The ad industry’s next mediapalooza is loading
Mediapalooza is coming. This time it might actually mean something.
digiday.com
July 8, 2026
Advertising’s confidence problem, according to the man who used to price its stocks
Advertising's inconvenient truth: the industry built a commodity and called it a strategy
digiday.com
July 8, 2026
What’s really driving Europe’s €131 billion ad boom
Another forecast, another reminder that ad spend is running its own race, economy be damned.
digiday.com
July 7, 2026
Dollar Shave Club’s bet: AI makes agencies optional, not obsolete
Dollar Shave Club makes 90% of its advertising in-house. AI is coming for the other 10%.
digiday.com
July 6, 2026
Agency bosses say the AI gap with clients is only getting wider
The more versions of this perspective that got shared, the more it became clear there was a deeper frustration underneath it from others.
digiday.com
July 3, 2026
Future of Marketing Briefing: Why Bose is building an entertainment company
Bose has a new entertainment division. Its CMO hasn’t used a creative agency in five years. The two things are related.
digiday.com
July 1, 2026
Creators aren’t just in marketing’s entertainment era. They’re driving it
How creators became the talent behind marketing’s entertainment pivot.
digiday.com
June 29, 2026
Cannes Briefing: The Cannes confessional
Somewhere in Cannes over dinner, one ad exec asked the question nobody likes asking out loud: would anyone actually notice if they just didn’t turn up to any of this? They weren’t being cynical. If...
digiday.com
June 26, 2026
Cannes Briefing: Creativity is moving beyond the agency model
For the first time, a growing number of CMOs are thinking about creative more broadly than creative agencies.
digiday.com
June 25, 2026
Cannes Briefing: Creators didn’t come to Cannes for parties this year. They came for briefs.
At a festival where one company’s absence from a patch of sand can be read a dozen different ways, creators are giving Cannes Lions a different kind of energy.
digiday.com
June 24, 2026
Cannes Briefing: The AI search crisis everyone’s talking about at Cannes is actually about brand coherence
Cannes search panic, decoded: it was never about search,
digiday.com
June 22, 2026
Connect, don’t absorb: Dept’s AI bet on orchestration over operating systems
Dept’s AI assistant already touches a fifth of its revenue. It wants 80% by next year.
digiday.com
June 22, 2026
Cannes Briefing: The ad industry’s power shifts, mapped in sand
An investment bank walks into Cannes. A holdco walks out.
digiday.com
June 22, 2026
WTF is containerization?
Containerization is suddenly everywhere in ad tech conversations.
digiday.com
June 19, 2026
‘Humans at the helm, agents in the loop’: WPP is testing a buyer ageny for video, but it’s bigger bet is on governance
Marketers are nervous about agentic media buying. WPP is betting governance is the answer.
digiday.com
June 19, 2026
Future of Marketing Briefing: Soccer doesn’t need better marketing, just better marketers
A sport that moves culture, marketed by people who monitor it.
digiday.com
June 17, 2026
‘Don’t walk past the Gutter Bar’: The unofficial Cannes Lions survival guide, written in hindsight
What happens on the Croisette apparently happens to everyone.
digiday.com
June 16, 2026
An introvert’s guide to navigating Cannes Lions 2026
How to enjoy Cannes Lions when you're a true introvert.
digiday.com
June 16, 2026
Electronic Arts has built its own ad server in a renewed push for ad dollars
Electronic Arts has a plan to offset rising game costs: it's called advertising.
digiday.com
June 15, 2026
The definitive Digiday guide to what’s in and out at Cannes 2026
Here's what's in and out for the Cannes Lions International Festival of Creativity.
digiday.com
June 12, 2026
Publicis and The Trade Desk settle their dispute, but tell no one why
Publicis and The Trade Desk have made up, which is either a triumph of negotiation or a sign the whole thing was never quite as dramatic as it seemed.
digiday.com
June 12, 2026
Future of Marketing Briefing: Accenture’s Whalar bet: own the room when creator marketing gets complicated
The Whalar deal is Accenture running the same play it ran on programmatic — only this time it got there earlier.
digiday.com
June 9, 2026
‘Storytelling hierarchy is starting to flatten’: Tribeca Enterprise CEO on why brands are making the festival a must-stop
The south of France isn’t the only place in June CMOs flock to for creative currency.
digiday.com
June 5, 2026
‘One of our core areas’: Ahead of global agency review, Coca-Cola’s CFO focuses on data matching
While it’s hardly a fresh observation, it is a timely one. Coca-Cola is about to kick off a global agency review covering media, data and tech,.
digiday.com
June 5, 2026
Future of Marketing Briefing: How agencies are betting on entertainment to survive
Some agencies are done making ads. Now they want to make hits.
digiday.com
June 4, 2026
‘They’re going to be extinct at some point’: Why the chief AI officer is a transitional species
AI has quietly automated large swathes of how ads are bought, from walled garden auctions to the programmatic pipes that fund the open web.
digiday.com
June 1, 2026
In Graphic Detail: Why the best brands are relearning how to entertain first, advertise second
Read on to learn more about the factors driving that shift, in graphic detail.
digiday.com
May 29, 2026
Future of Marketing Briefing: OpenAI is working with Skai to bring retail and commerce advertisers into ChatGPT
Like the Criteo deal before it, the idea is to give advertisers a route into ChatGPT inventory through infrastructure they already use.
digiday.com
May 22, 2026
Why WPP’s AI boss believes agents are still in the ‘teenage sex’ stage of development
Agents are merely the latest technology to earn the dubious distinction.
digiday.com