Tim Peterson

This week’s Future of TV Briefing looks at signs that influencer marketing may be on the precipice of an economic correction.

In this week’s Digiday Podcast episode, hosts Kimeko McCoy and Tim Peterson recap the season’s biggest developments in the media and marketing industries and the questions they raise for the final ...

This week’s Future of TV Briefing looks at how agencies are sorting out which teams take the lead for buying YouTube Shorts ads.

This week’s Future of TV Briefing looks at advertisers’ spending on YouTube Shorts inventory as the platform raises the revenue-sharing threshold for creators.

This week’s Future of TV Briefing looks at how TV and streaming companies’ advertising businesses fared in the second quarter of 2026.

This week’s Future of TV Briefing features a Q&A with Catalyst Brands evp and chief customer and marketing officer Marisa Thalberg about Aéropostale’s recent creator-led episodic series.

This week’s Future of TV Briefing looks at Comcast-owned FreeWheel enabling streaming ad sellers to directly pass show-level reporting to programmatic ad buyers.

This week’s Future of TV Briefing looks at how the IAB’s Redefining Media Types Standard could address the streaming ad market’s call for quality controls.

This week’s Future of TV Briefing looks at the M&A deals that should be in the offing after an active first half of 2026.

This week's Future of TV Briefing looks back at the most significant developments -- or non-developments-- in the TV, streaming and digital video industry during the first half of 2026.

This week’s Future of TV Briefing looks at a spate of recent studies that highlight the growing predominance of ad-supported streaming and the risk in how brands are managing streaming campaigns.

This week’s Future of TV Briefing looks at how Fox’s acquisition of Roku bolsters the former’s streaming — specifically, programmatic streaming — advertising business.

Traditional text-based ad targeting will always have its place. But in an ad marketplace run by AI agents, it may need to be replaced as the primary method of aiming ads.

This week’s Future of TV Briefing looks at how this year’s upfront sets up for outcome-based buying in future upfronts.