Tim Peterson

This week's Future of TV Briefing looks at server-guided ad insertion, a newish method for inserting ads into streaming video on the fly.

Ad Context Protocol and IAB Tech Lab's Agentic Roadmap offer two competing approaches for updating ad tech for AI agents. Can they coexist?

This week’s Future of TV Briefing looks at a Truthset study showing the error rate for matches between IP and deterministic IDs like email addresses can exceed 84%.

This week’s Future of TV Briefing looks at how agentic AI can enable TV networks to automate the sales of complex linear TV ad packages.

NBCUniversal’s Ryan McConville joined the Digiday Podcast to break down the mechanics of the company’s first-of-its-kind agentic AI ad sales test.

This week’s Future of TV Briefing looks at how lengthening payment windows and late payments from brands continue to roil the creator economy.

This week’s Future of TV Briefing reports on YouTube’s new pilot program that would have brands sponsor shows from top creators.

Digiday’s Jessica Davies and Sara Guaglione joined the Digiday Podcast to handicap the more than a half-dozen AI platforms, from Amazon to OpenAI, that have begun doing business with publishers.

This week’s Future of TV Briefing looks at what brands spending more money to promote creators’ content means for creator compensation models.

This week’s Future of TV Briefing looks at the trends and developments that will shape the TV, streaming and digital video industry in 2026.

This year was filled with major developments – from Netflix’s planned WBD deal to Omnicom’s acquisition of IPG to Google’s ultimately cookie reversal – and Digiday editors Sara Jerde and Seb Joseph...

This week’s Future of TV Briefing looks back at the top topics and trends that overtook the TV, streaming and digital video industries in 2025.

This week’s Digiday Podcast delves into the copyright concerns and potential trademark issues surrounding brands’ use of generative AI tools, with Davis Wright Tremaine partner Rob Driscoll.

At the recent Digiday Programmatic Marketing Summit, agency executives spoke out — on stage and in behind-closed-door town hall sessions — on how they see transparency in CTV.

Agency and ad tech executives explain what tasks in their programmatic advertising workflows they would -- and wouldn't -- outsource to AI agents.

This week’s Future of TV Briefing recaps two sessions from last week’s Digiday Programmatic Marketing Summit about how agencies’ programmatic buying teams are evolving.

Hallucination and latency are two main reasons against incorporating AI agents in programmatic ad buying, though there’s still a place for AI agents in programmatic workflows.

This week’s Future of TV Briefing looks at what TV and streaming companies’ latest quarterly earnings report indicate about the state of the streaming ad market.